Biznology

DECEMBER 15, 2021

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. CMOs who focus on CX next year will surely gain a competitive advantage.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 50% of consumers use a combination of search and social media to make purchase decisions (source: Inc ). That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

DECEMBER 22, 2014

47% larger purchases result from nurtured leads than non-nurtured leads (source: The Annuitas Group ). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). And that’s now.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

AUGUST 20, 2012

47% of people are “somewhat likely” to purchase from a brand that they follow or “Like” 40% of the time people spend on Facebook is spent on “News Feed”–once you like a brand, their update appear on your “News Feed” 80% of US social network users prefer to connect with brands through Facebook.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 29, 2019

Creating thorough profiles of your customers helps you identify relevant commonalities in your buyer groups and help you address them effectively. HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

FEBRUARY 20, 2015

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

DECEMBER 24, 2014

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. If you narrow down the data you’ve got to what really helps you make marketing decisions, you’ll have information you can actually use. Fortunately, this is less of an issue than it was a few years ago.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80