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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. How web analytics can help you improve content marketing.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. The customers you’ve worked hard to win will make other purchases.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. How do customers discover new products nowadays?

Hubspot 101
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How to Sell Services Online

Hubspot

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales.

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B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

Heinz Marketing

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Thanks, Corey Wainwright via HubSpot. Thanks for your advice, Brent Thomson. Great article, Vivian Hou.

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7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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How to Help Your Sales Team Close Deals With Content

Hubspot

For marketers, this leaves us with a big question: how do we leverage the content we’ve created to help salespeople bridge the gap, engage more prospects, and close the deal? You only get one shot at a first impression, and content can help you say more in a short window of time. Use Content to Land the First Sales Conversation.

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