Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

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Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. This episode will help the modern-day digital marketer navigate the muddy waters of the buyer journey and call out where social engagement can play a critical role in increasing engagement. Want to hear more from renowned B2B marketing leaders?

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Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

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Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

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SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails. Your medium may be things like radio, podcast, or television. What Are UTM Parameters?

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Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. Podcasts have exploded in popularity for good reason. Obviously, things turned out differently.

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Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy.

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Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future. Interviews and podcasts. Some examples of thought leadership might include: Trend-forecasting articles. Industry-specific videos.

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Martech

JANUARY 26, 2023

He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts. He is also co-host of Ops Cast, a weekly podcast. In your inbox.

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ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. 69% of marketers invest in SEO ( Hubspot). 69% of marketers invest in SEO ( Hubspot).

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Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

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Hubspot

JANUARY 6, 2020

When you can't come up with a solid idea, it can be helpful to learn from the brands that have launched award-winning, memorable, and revenue-generating campaigns Simply learning more about these strategies and identifying aspects that could fit into your own tactics could give you a wealth of great ideas for 2020. It tells a story.".

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Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well. How do customers discover new products nowadays? Ahrefs vs SEMRush”.

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Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From going back to marketing basics to covering trends, HubSpot can help answer marketing questions.

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Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey.

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Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. Very few B2Bs have mastered the art of podcasting. Hubspot: A Guide to Practicing What You Preach.

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Hubspot

OCTOBER 24, 2019

Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of people who watched the Game of Thrones final season premiere. But, ultimately, what makes a good podcast episode?

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Terminus

DECEMBER 8, 2020

In this Takeover episode, hosts Nikhil Premanandan and Karthi Mariappan from Hippo Video speak with Dan Tyre , Sales Director at Hubspot , about how to use video-selling to humanize your sales process. Video has unique characteristics for helping people solve their problems, which is the goal of any salesperson. So, why video?

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ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. population has listened to a podcast in the past week.

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Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. OperationsOS helps these teams by simultaneously eliminating ineffective manual processes and vastly improving the quality of data. That’s where the role of revenue operations comes in.

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Top Rank Marketing

FEBRUARY 7, 2024

And buyers are turning to content marketing to help get those answers. Recent research from Demand Gen Report shows that, within the last year, 71% of B2B buyers downloaded and read multiple assets to help guide their purchasing decisions. In fact, 77% of marketing decision-makers confirm that buyers expect immediate answers.

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Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. In the U.S.

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Optinmonster

APRIL 4, 2024

Here at OptinMonster , we’ve spent over a decade helping businesses improve their email marketing. Our onsite marketing campaigns help you capture high-quality leads for your email list and segment those leads for better results. HubSpot HubSpot combines the power of CRM software with email marketing.

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Marketing Insider Group

MAY 18, 2021

Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. Take this stat on video marketing, for example. People don’t trust brands.

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Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

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Hubspot

JULY 5, 2021

If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Video Platforms.

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FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. Goals guide your efforts and help you focus on what’s critical, and KPIs allow you to measure the effectiveness of your strategy. If you have questions about how to scale your landing page program, we can help. We’re here to help. And that’s not all.

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The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

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Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

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B2B Digital Marketer

APRIL 11, 2024

The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes. Cons: Due to time constraints inherent in podcast formats, the discussion on complex topics like process optimization may lack in-depth exploration.

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Lake One

OCTOBER 24, 2023

Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups.

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Contently

NOVEMBER 12, 2019

To help all the new and aspiring content marketing interns out there, I decided to create this syllabus. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions. The Ultimate Guide to Video Marketing | HubSpot.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. And on and on and on.

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SmartBug Media

MARCH 8, 2022

Now, she owns her own successful business helping others reach their goals. The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. This, in turn, can help shape us into better humans. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. Brené Brown.

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Outgrow

SEPTEMBER 12, 2022

This showcases the Outgrow tool but also helps marketers figure out how they can leverage the Outgrow tool. . This triggers users to find out that Outgrow is an interactive content platform, where you can create personalized assessments, calculators, quizzes, recommendations, and widgets that build trust and help customers. .

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SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. Understanding a bit about how our personas’ lives expand past job titles and content reading habits helps remind us that there’s a person behind every persona interaction. About SmartBug on Tap.

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