Vision Edge Marketing

APRIL 25, 2023

Do you know your customer referral rate? These are examples of measures that can help you decide which customers to keep and invest in. Once you have this information, you can use it to focus on those customers who are essential to your business. This is crucial for B2B companies in tough economic times.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Contently

OCTOBER 11, 2022

It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. The reward? Same concept here.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

NOVEMBER 30, 2020

Here, we'll explore some tips to help you feel more comfortable when writing your own professional bio. A great way to share more about your background is to have a prepared document, like a professional bio. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Hubspot

APRIL 6, 2020

To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers.

Work Management 96

Work Management Hubspot Peer-to-peer Paid Search Agency 96

Lake One

OCTOBER 24, 2023

Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Convince & Convert

NOVEMBER 24, 2015

David’s marketing insights helped transform one of his books into a staple of the marketing canon. How unguarded, collaborative networking with peers in your industry can lead to success for your own business. In This Episode. How over-zealous influencer marketing can actually alienate your audience. Quotes From This Episode.

PR 312

PR Rules Social Marketing Skype 312

Hubspot

SEPTEMBER 6, 2023

It’s an all-in-one platform that helps agencies and client teams deliver projects on time and on budget in one centralized place. They started looking for software that would help manage the client side of the business, but the product they were looking for didn’t exist. What’s the backstory? How did Teamwork.com get its start?

Effectiveness 72

Effectiveness Enterprise Management Peer-to-peer Work Management 72

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. What’s your day-to-day work?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

ClearVoice

OCTOBER 21, 2019

In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages. We're taking a deeper look at four popular landing page builders — @HubSpot, @Unbounce, @Instapage and @Optimizely — to weigh the advantages and disadvantages of each. Ease of use.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. Use these five LinkedIn features to help your business and boost your professional reputation. LinkedIn Learning.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Martech

OCTOBER 11, 2021

You need to build a team around helping customers, not just selling to them.” “Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” “We do scheduling and routing of meetings,” she clarified.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 85

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences. From 2020 to 2021, total U.S.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. To learn more about this powerful tool, check out this helpful guide.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Hubspot

JULY 12, 2021

So for all the sales managers with reps who might be struggling with this transition — or those reps themselves — we've compiled a list of tips to help any and all salespeople thrive in this new landscape. Almost all tech salespeople were selling from home this past year, and several will continue to do so throughout 2021.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. This type of strategy requires brands to enlist the help of influencers to achieve vital business goals. One such tactic? B2B influencer marketing.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

SmartBug Media

APRIL 30, 2021

We’re busy answering client emails (yeah, they add up—I know we all have that “one” client pop into our minds), delivering results, and ultimately helping our agency meet its revenue goals. Anyone familiar with HubSpot over the last couple of years has been familiar with the change from funnel to flywheel. Client Referrals.

Peer-to-peer 98

Peer-to-peer Customer Satisfaction Work Management Paid Search Agency 98

Hubspot

JUNE 1, 2021

She is often a role model for her peers, gets selected for unique projects, and makes the whole work thing look easy. Here, I spoke with HubSpot employees and managers to determine the soft skills required to be a good employee in any role, to ensure you're earning some of those perks we discussed earlier. Let's dive in.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Hubspot 84

Martech

AUGUST 25, 2021

HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel. ”) HubSpot’s aim in building community is quite transparent. “I was just being selfish. It’s nothing new.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Hubspot

OCTOBER 5, 2016

This can especially be the case when providing peer feedback, which is a trend that’s growing in different workplaces. In this post, we’ll discuss why peer feedback matters and how to deliver it effectively. Feedback from managers, peers, and reports is critical to identifying performance strengths and weaknesses.

Peer-to-peer 74

Peer-to-peer Tips Customer Surveys Hubspot 74

Martech

APRIL 21, 2023

Marketing automation platforms (MAPs) help automate activities across various marketing channels. Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Hubspot

JANUARY 30, 2024

Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. Why the change? Prioritizing virtual selling.

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

Ledger Bennett

MARCH 20, 2020

What are the best ways to increase the skill sets of our media peers while remote working? In a month or two’s time, we as marketers need to be on our absolute A game to help navigate companies back through lost revenue, lead volume, and exposure. Hubspot Certifications (always available). Hubspot Email Marketing Certification.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

ANNUITAS

OCTOBER 27, 2023

We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements. to help the customer along their journey. To move beyond core productivity gains (i.e., The addition of Copilot does two positive things for marketers.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. All of which begs the question: what about organic? Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. For recommendations on CRM and CMS software, consider checking out customer feedback or asking your peers on LinkedIn what they use and why they chose it. Categories of Marketing and Reporting Tools. Project Management. Monitoring and Reporting.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. The immersive experience will include speakers, AMAs, mentoring sessions, and one-on-ones with SaaS CEOs and leaders across the globe, with the goal of helping attendees scale their businesses faster.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Marketing Insider Group

JULY 13, 2020

Kathleen Schaub led this practice for many years and she and her team helped marketers of all kind by providing regular briefings, informative webinars and events, and their marketing track at the annual IDC Directions event. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Sprout Social

JUNE 1, 2022

Lifecycle marketing focuses on strategies to help customers find value at different touchpoints in their experience with the product. From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. Lifecycle marketing. What is lifecycle marketing?

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. It happens more often than you may realize.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Hubspot

MAY 10, 2023

To help you avoid that, we’ve outlined the four major types of blockers you’ll face, along with the strategies you’ll need to beat them. Maybe you meet with them one on one to discuss the ways your product can help them individually or put their fears to rest. 4 Types of Decision-Makers Who Can Sabotage a Deal 1.

Peer-to-peer 80

Peer-to-peer Budget Programs Case Studies Paid Search Agency 80

Hubspot

JUNE 16, 2020

It helps you remember the why of your sales career when you run into the inevitable pothole, and is a powerful exercise for visualizing success. HubSpot Sales Manager Mintis Hankerson says: "You need to understand your customer's business before you even reach out to them or draft the first email. What is sales performance?

Peer-to-peer 77

Peer-to-peer Hubspot Forecasting Allocation 77