SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

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Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

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SmartBug Media

NOVEMBER 3, 2023

This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. You end up with a 360-degree view of the customer journey that helps you understand what works and what doesn't. Siloed data can be detrimental to decision-making. pick list, text area, and so on).

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SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Campaign Revenue.

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Hubspot

MAY 20, 2022

That’s why the HubSpot Academy is partnering with Coursera, the world's most trusted online education resource, to bring you the HubSpot Sales Representative Professional Certification — a five-course career development training for anyone looking to thrive in a new sales role, refine their sales skills, or impress potential employers.

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Hubspot

JULY 7, 2021

Core Web Vitals are meant to be applied by all site owners on each of their web pages to ensure all three Vitals — which we'll talk more about below — are measured. HubSpot Core Web Vitals. HubSpot’s SEO audit tool reviews all three of Google's Core Web Vitals metrics for you. How HubSpot Helps Users Prep for Core Web Vitals.

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BenchmarkONE

OCTOBER 5, 2022

Providing adequate outreach through a series of touchpoints not only helps you stay on top of recently generated and high-priority leads but it enables you to build trust with them and lay the foundation for a strong relationship. What are HubSpot Sequences? How do Hubspot Sequences Work? HubSpot Sequences Best Practices.

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Hubspot Marketing Automation Services Enterprise Management Work Management 68

Litmus

JULY 14, 2022

So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach? Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

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SmartBug Media

APRIL 6, 2021

With this blog post ( and many others like this ), we hope to help you drastically increase your odds of implementation success. Questions Before HubSpot Implementation. Questions Before HubSpot Implementation. Here are three questions that will help create your HubSpot reporting and sales roadmap: 1.

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Hubspot Top of Funnel Work Management Marketing Report 69

SmartBug Media

DECEMBER 28, 2020

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences. Adding a face to the name or the company can help increase your prospecting. I know from the HubSpot research that marketing emails have skyrocketed over the past year.

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SmartBug Media

JUNE 12, 2020

There are many marketing automation softwares that can help execute ABM campaigns, and HubSpot has released its own set of tools for companies that use Marketing Hub Professional and Sales Hub Professional. ROI can be easily measured. Getting Started with an ABM Campaign in HubSpot. What KPIs should we be measuring?

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Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Here are a few strategies to consider that can easily be deployed to help tee your organization up to be one of the thriving success stories during this current uneasiness. You wouldn’t be alone.

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Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

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Hubspot Work Management Paid Search Agency Marketing Management 52

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Here are a few strategies to consider that can easily be deployed to help tee your organization up to be one of the thriving success stories during this current uneasiness. You wouldn’t be alone.

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Hubspot Marketing Strategy Marketing & Strategy Work Management 52

SmartBug Media

DECEMBER 4, 2020

HubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to measure performance and understand what follow-up actions to take based on the data you’re seeing in order to make the most of your campaign. Sales/Sequence Email Performance.

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SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

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Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. HubSpot Video Updates Bring New Capabilities and Greater Ease of Use.

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Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? There’s also multi-touch attribution which measures all the customer’s interactions with a brand up to the key moment in the buyer’s journey. When it comes to HubSpot, they support two types of multi-touch attribution reports: . Why is Hubspot Renowned for attribution reporting.

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Stevens & Tate

MARCH 9, 2020

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1.

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Hubspot

AUGUST 3, 2023

The screenshot below is taken from HubSpot’s artificial intelligence page. Messaging focuses on the ways in which AI helps the user, listing clearly what it can do. Emphasizing AI ROI is more likely to help salespeople close. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up.

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Marketing AI Hubspot Product Tips 59

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Social Media Social Marketing Planning Tips 313

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails. Best Practices for Source Tracking in HubSpot. How to Build UTM Parameters in HubSpot.

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Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. PowerPoints help you incorporate various media into your presentations, like text, images, and even videos. Why are interactive presentations important? Use a PowerPoint.

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Hubspot Interactive Marketing Comparison Impressions 93

Vidyard

SEPTEMBER 22, 2020

The new capabilities, unveiled today at INBOUND 2020 , enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers.

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Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Learn more in this video.

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Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Despite the funnel being my first love, I have to admit that its linear approach to measuring growth is a huge weakness. Assignment 1: Measuring the Flywheel.

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Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. Our company recently purchased HubSpot, but we’re not using it much. She can write content, manage HubSpot, and create graphics. She’s smart and enthusiastic but very tactical and needs direction.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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Hubspot

APRIL 15, 2020

As a Program Coordinator on HubSpot's Recruiting Operations Team, I'm familiar with the struggles of creating a cohesive remote interview experience. But, as HubSpot continues to grow globally, I also know how important it is to create a scalable remote candidate interviewing process. Channel your inner technology support specialist.

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Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

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Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. Their entire site is a content engine, providing helpful and useful information upfront, like their 'You Deserve the Best' campaigns, that provide a roundup of helpful financial resources at the beginning of each year: Image Source. October 28, 2019.

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Hubspot

DECEMBER 2, 2019

To develop a good balance between structure and seasonal happiness, it can be helpful to learn how a handful of other managers have handled the same challenge during past holiday seasons. Here are five ways HubSpot managers keep their teams on track while still embracing the holidays: How to Avoid a Holiday Slump.

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Hubspot

JANUARY 20, 2020

To help you combat bouts of stress, low motivation, or exhaustion, I talked to six HubSpot employees to learn how they fend off feelings of burnout. Then, take preventative measures. "I I've been keeping a Smile File in my two years at HubSpot. In turn, this can cause eventual burnout. Acknowledge that burnout exists.

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Hubspot Planning Work Management Tips 95

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. This helps you send more individualized communications that encourage conversations and longer-lasting relationships with your subscribers in addition to saving time.

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ROI Email Marketing B2B Marketing Marketing Automation Services 172

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. They want help. The best way to abandon this strategy is to know what your audience needs help with. This isn't going to help marketers.

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