SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. SEO Keywords. What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. 3 Helpful SEO Moves to Get on Topic. Do keyword research to define your clusters.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

JULY 27, 2020

It can improve user experience and help visitors find your website. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. First, start by analyzing which tools and resources you have available to help you with the process.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Use the Right Keywords. Keywords: Incorporates search terms appropriately. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 19, 2020

But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic. Keyword Research. AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

nDash

AUGUST 25, 2022

Online content writing courses can help you achieve these goals. Once you understand the realities of content writing, taking an online course can help you navigate your journey. . Taking a course on content writing will help today’s content writers meet tomorrow’s demands and changing landscape. Top Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

Televerde

DECEMBER 1, 2020

Your SEO should focus on helping visitors and gently nurturing them. SEO can help. By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. You can also pinpoint general search intent by conducting branded keyword research for your own organization.

Top of Funnel 85

Top of Funnel Marketing AI Lead Ranking Lead Scoring 85

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? That’s where AI steps in to lend a helping hand. They can even help in your social media marketing efforts. They save you time and help catch those sneaky typos or grammar slip-ups that undermine credibility.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. That's why it's important when using header tags to make sure they're correctly matching a keyword intent. Google favors headers.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Don’t just target keywords, be strategic.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Frequent blog posts can, in this way, help you build a mutually beneficial relationship with customers.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. It’s not enough to pick a topic based on the keywords people are searching in your industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Hubspot

JUNE 5, 2019

Balance out broad and ultra-specific keywords. While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the specific end of the spectrum. To do this, you might try keywords like model numbers, part names, or UPC codes.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

SEPTEMBER 19, 2017

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. What Is a Pillar Page? Why Create Pillar Pages.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. These factors include, but are not limited to: Keyword Research. Poor Keyword Research. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. Content Distribution.

Lead Ranking 91

Lead Ranking Lead Scoring Content Keywords 91

Golden Spiral

MARCH 28, 2019

You overcame your some of your lingering inbound marketing fears (and helped executives do the same). You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

JUNE 30, 2020

To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight. If you’re looking for a tool that will manage your next event so you can focus on engaging with your attendees, take a look at how Hopin can help. Create Phase One Assets. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110