But that doesn’t help with getting more visitors to your site. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. But there are also integrated tool suites, like Hubspot and Raven. MORE >>

'Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google. MORE >>

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score. Why Is Bidding on Long-Tail Keywords a Good Idea? right? MORE >>

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it. MORE >>

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Businesses in 56 different countries around the world are now using HubSpot to create smarter marketing campaigns. MORE >>