Trending Sources

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas. Quora. Portent. Get the idea now? Soolve.

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Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. to help you get that promotion. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. We want to try and help marketers. All rights reserved. 200,000 readers.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Show them what you are doing that can help them overcome their pain. Develop a community of customer advocates to help tell your story for you.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Other search engines like Bing and Yahoo continue to pass along keyword data. Why, Google.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Step 4: See how competitors are ranking for these keywords.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1) keywordtool.io.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. There are handy formulas for writing headlines , but it can also be helpful to know what words and topics perform well. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. You can't treat it like an afterthought. Analytics.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords.

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

We''re on a historical blog optimization kick over here on the HubSpot blogging team. In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. Our Second Approach: Focusing on the Keywords. The Keyword-Based Conversion Optimization Methodology. If so, same question as above.

5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Small Tweaks to Help You Generate More Leads. 1) Update your existing CTAs to be more relevant. If you’re a HubSpot customer you can do this using an Attribution Report ( check out the step-by-step guide here ). We've been there. We get it.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The 23 Best Content Ideation Tools

Webbiquity

An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Enter any topic or keyword phrase and see the tool displays back. HubSpot.

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Benefits of HubSpot's Social Media Tool

Synecore

HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. Use the monitoring tool to find out who's talking about your brand by searching for specific keywords, brand, or product names and more. It Gets Better. Wrong!

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. To help you out, we''ve laid out the eight essential CTAs you should be implementing on your site for visitors, leads, customers, and promoters.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy. Today is an exciting day. Email Workflows.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. keyword research dashboard and SEO tools.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. We’re all missing this because there aren’t tools to help us do it.

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51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Sometimes I''ll find keyword phrases that are basically blog articles writing themselves! GoSox.

The 24 Best Online Writing Tools and Apps

Webbiquity

Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Showcase reviews: HubSpot.

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

Hubspot

HubSpot. 8) Don''t be a wallflower. 20) LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience. 25) Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile. How much time should we spend on each network for it to be worth it? It''s okay to have overlapping dates. Emphasize verbs.

Help 57

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator. 2) Get Crowdsourced Data and Opinions. Right?

Help 53

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

If you need help getting started with your 2013 goals, download this planning template. Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. This will help advertisers drill down on the exact target audience they’re hoping to reach.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Clicking on a keyword provides a deeper dive into information about that query’s performance. Yeah, that sucked.

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10 Resources to Help You Teach Inbound Marketing

Hubspot

To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. 1) Digital Marketing Syllabus. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. HubSpot Academy Group. 7) Canva. Truthfully, this change can be tough.

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.

5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. People donate because they feel a connection to a cause and are inspired to help. Lastly, illustrate stories with photos, videos and graphics that help readers visually indulge. Bonus Tip! Census Bureau. 1989).

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? We''d appreciate your help! Brainstorm a list of 40-50 keywords and phrases to start.

PPC 29

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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Quick Wins to Help Your School's Website Convert Better

Hubspot

Attract: Work those Keywords. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs").

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. Selecting Keywords That Don't Reflect How People Actually Search. Connect with HubSpot

Google to Limit Keyword Search Referral Data to Marketers

Hubspot

This sounds like a ton of technical jargon, but in plain terms, it has one critical ramification for search marketers, business owners, and marketing professionals: You will no longer be able to identify which keywords a person logged into Google.com searched for before they arrived at your website. Unfortunately, the inability to track keywords for visits isn't a fault of its own.

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. If you’re one of those marketers who needs a little resume help, don’t worry, we’re here to help.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." However, that doesn''t mean humans can''t get a little help. We''ve compiled 16 of those helpful tools in this recent post. How Blogging Can Help. The modern marketer wears many hats. Alright, that''s not entirely true, but the sentiment is spot on: Marketing. Ain''t.

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

Hubspot

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads.  ( 41 Stories ). Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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