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B2B Sales Cannot Live on Inbound Alone

Sales Engine

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Use whatever works for you and helps you make money.

B2B Sales 149
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5 easy steps to building ongoing thought-leadership content

Sales Engine

Because content marketing done properly is a process and not a series of projects , here’s a 5-step process that will more easily help you develop multi-media content at once that can be plugged into your editorial calendar: 1. All of these questions will help you determine the topics and mediums that will best resonate with your audience.

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article thumbnail

5 easy steps to building ongoing thought-leadership content

Sales Engine

Because content marketing done properly is a process and not a series of projects , here’s a 5-step process that will more easily help you develop multi-media content at once that can be plugged into your editorial calendar: 1. All of these questions will help you determine the topics and mediums that will best resonate with your audience.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. I’m not saying that posting to your website won’t help drive traffic. I realize that a large focus has been on inbound (Thanks, Hubspot!),

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. I’m not saying that posting to your website won’t help drive traffic. I realize that a large focus has been on inbound (Thanks, Hubspot!),