Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JANUARY 3, 2011

A business blog will help you do all that but what about finding new leads and more sales opportunities? Source: HubSpot ). Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Capture visitor information – Implement a method to capture visitor information from your business blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). An industrial blog will help to establish you/your company’s expertise with free content. Building this kind of thought leadership and online credibility helps you grow your list of new prospects and leads. Source: HubSpot , The 2011 State of Inbound Marketing). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60