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Six Ways to Connect with your B2B Website Visitors

Biznology

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. You can also reverse the experience to crowdsource information and ask a question yourself. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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10 B2B Marketing Trends to Watch in 2022

Biznology

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Social media pulls ahead.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. One potential solution is to use your email campaign manager as a centralized hub for prospect information.

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5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Nothing facilitates immediate communication and response time like texting a customer to give them updated information.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

55% of B2B buyers search for information on social media (source: MediaBistro ). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). SOCIAL SELLING. And that’s now. Like this post?

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7 steps to a better B2B landing page

Biznology

If your outbound message includes digital information about the respondents, don’t make them retype their data. Ask for the minimal amount of information you need to take the next step in the relationship. Hubspot offers some excellent tips in this area. The more elements you require, the lower your response rate.