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B2B Marketing Traction

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. Knowing that answer may not be helpful to those of you who want an exact count, I kept reading. Corey wrote that 100 or 2,000 words – whatever it takes – are all good.

Opinions 100
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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Didn’t get the information they needed? Didn’t feel safe filling out a form or other information?

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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

You need to focus – The agenda should focus on items that help you track and manage marketing so that it helps you achieve your overall business goals. You need reports – you should have reports to help you track progress on your marketing initiatives.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Do you need help with export marketing or your online presence, so you can get found internationally? Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Not reaching your social media marketing goals?