HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. These are all key metrics that HubSpot has been focusing on for years with clients internally. The goal of the Marketing Grader is to help companies answer the following questions: Is my marketing more or less effective than my competition? Newsworthy HubSpot Marketing social media Website GraderCompetitive Benchmarking). Blogging). MORE >>

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. The extension into email is a particularly significant step for HubSpot, placing it in more direct competition with other small business marketing systems like Infusionsoft , OfficeAutoPilot and Genoo. MORE >>

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  should note that Eloqua serves a very different market than HubSpot. HubSpot has carved out their own niche: Inbound marketing for small businesses.  MORE >>

In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. At Inbound 2012, HubSpot introduced its newest version of its powerful marketing software, HubSpot 3. Full Disclosure: Artillery is a HubSpot Value Added Reseller and is hopelessly in love with HubSpot and its software. Further explanation on HubSpot 3 in this 7:20 video. Specifics on what’s new or rebuilt in HubSpot 3: 1. MORE >>

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Share and Enjoy. MORE >>