Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Facebook Pages.

7 Social Media Mistakes Bloggers Should Avoid

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Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic. To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. The results will help you determine if adjustments must be made. A ssets (free). S ocial Media. T rack. Like-baiting. Buying followers and likes.

5 Ways Blog Analytics Improve Your Business Blog

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Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. A ssets (free). S ocial Media. T rack. Post views/clicks.

How Do You Choose a Blog Platform?

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This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform. . You have to fix the problem, or hire someone to help. There is more than enough help and support available in the WordPress community to combat that worry! Which is best?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Great Newsletters: 5 Must-Haves for Better Design

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Here are five newsletter design must-haves that will help you get found, get known and get clients. Many people read newsletters in a hurry, so help them out: Use sub-titles and sub-headings. Descriptive headlines with keywords – helps people to find specific topics and content useful to them. Have you noticed what great business newsletters have in common? Is it easy to read?

How to Become a Pinterest Warrior

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If you’re interested in making this social network a part of your content marketing strategy, learn the ways of the Pinterest Warrior with the help of this handy infographic, provided by eMerchantBroker.com. Are you using Pinterest effectively? In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?

The ABC’s of Great Blogging: Be Original and Offer Insight

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If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. More than ever before, content is king! 2011).

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5 Key Elements for Your “About” Page: How to Tell Your Story

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If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Certainly client lists are important. But so are you. How are you different?

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

How to Blog for Your Business Using Personality

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I can’t help myself, I’m drawn into reading the damn things. Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. Au contraire.

Better Business Blogs: Correct Those Broken Links

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She specializes in helping traditional business owners navigate the waters of modern technology. Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

5 Ways to Get Readers to Respond

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This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. They help readers find the information they’re looking for without backing out of your site and returning to Google. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. Your Blog as an Interactive Tool. Polls. External Links. Internal Links.

Content Marketing: How do you know if it???s working?

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If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs?

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Many professionals use this tool to help match their communication styles to other preferences. Up next I’ll share some research and tips on emotional writing that will resonate with both groups of readers and help you connect. Is your blog content writing appealing to both thinkers AND feelers ? In The Collected Works of C. Two judging functions: Thinking and Feeling. Blaaah.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly. Indirectly. How to Make Money Directly from a Business Blog. 200+/week to run an ad.)

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Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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If you don’t want to mess with this stuff, ask a virtual assistant (VA) like Serenity VA to help. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. Answers you receive will help you create blog posts, expand your network, and help you gain credibility. If you want a recommendation, ask me!).

Best Kept Secret of an Email Newsletter Bio

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Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Remember to keep the focus on the reader and how you can help them. ”). ” (WIIFM). Who Are You?

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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This preparation helps you focus on why and to whom you are writing. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

How to Start a Blog: 7 Steps BEFORE You Blog

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I’ve created a worksheet to help you, The First 7 Steps BEFORE You Create Your Blog. I think this might be helpful, even if you’ve already started your blog. Need help with your blog? How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service. I hope this never happens to you. Loud and clear.

Tips to Get Your Business Newsletter Read

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Here are a few timeless tips to help you get your newsletter read. Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner. That’s it.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue?? Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />.

Newsletters, Social Media, Blogs: What’s Best?

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In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”. Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter.

A Checklist for a Good Blog

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Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

How to Write Blog Posts: Awesome Graphic

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This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post. Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. Click To Enlarge.

How to Lure Readers to Your Blog from Social Media

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I find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. You’ll need to catch their attention right away. Sharing is Caring. Photo Source).

Top 5 Content Marketing Blog Aggregators

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It’s easy, smart and can help your business blog get inbound links. Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Create awareness of other sources for solutions to your readers’ problems.

6 Easy Tips to Be a Better Blog Writer

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While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus. Even just a few minutes here and there will help you get more focused. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Are you easily distracted? Plan your content before you start.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? P.S. If you haven’t started your blog yet, or you’re just not getting the results you’d like, I’ve created a free document to help you. So how do you find that sweet spot, just between the two? They won’t stay.

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. Do you sound authentic?

6 Easy Blog Posts You Can Write to Attract Readers

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ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Too many choices lead to blog blocks. People love visuals. Pose a question?

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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I have created a guide of 10 questions to help you walk through the process. It will help you to: Write quality content that keeps the readers in mind. Generate ideas for blog posts to help you simplify the process. Help your target readers find you. Help to solve their problems and they’ll want to read more of what you say. Snap, crackle and publish? I hope so.

4 Ideas to Generate Blog Topics

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Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. What goals have you identified for your blog and website for 2015?

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. But here’s the thing about successfully writing an expert ebook that resonates with readers: they will download and read your ebook if it will help them understand and fix one of their problems. Not only that, but they are in love with their own point of view.

Blog Content: 4 Ways to Make Your Blog Unique

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While this statement may contain circumstantial evidence, it’s still combining two facts to prove a single point – humankind may have helped the progression of glacier melt. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. Where can you find this unusual blog content?

5 Ways to Make Your Business Blog Remarkable

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Target your customers – knowing who you are marketing to will help your business blog. You can also identify how you can help your target market and offer tips and tricks related to what they are interested in. How do you make your business blog really remarkable? Like, fascinating ? Seems pretty simple. Here are a few ways to make your business blog one to watch. Photo Source).