Writing on the Web

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Compelling Newsletter Content:2 Big Problems

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Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. Analogies.

5 Ways Blog Analytics Improve Your Business Blog

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Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Subscribers.

7 Social Media Mistakes Bloggers Should Avoid

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Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic. Whether To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. The results will help you determine if adjustments must be made. 5. ssets (free). ocial Media. Like-baiting. Buying followers and likes.

How Do You Choose a Blog Platform?

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This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform.  . You have to fix the problem, or hire someone to help. There is more than enough help and support available in the WordPress community to combat that worry! Which is best?

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

How to Become a Pinterest Warrior

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If you’re interested in making this social network a part of your content marketing strategy, learn the ways of the Pinterest Warrior with the help of this handy infographic, provided by  eMerchantBroker.com. Are you using Pinterest effectively? In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?

The ABC’s of Great Blogging: Be Original and Offer Insight

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If you’re a coach, consultant, or  service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. More than ever before, content is king! 2011). great headline.

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5 Key Elements for Your “About” Page: How to Tell Your Story

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If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. When’s the last time you updated your bio on your About  page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Certainly client lists are important. But so are you. How are you different?

How to Blog for Your Business Using Personality

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For example, I get updates from a professional who writes about arguments with her husband. I can’t help myself, I’m drawn into reading the damn things. Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Many professionals use this tool to help match their  communication styles  to other preferences. Up next I’ll share some research and tips on emotional writing that will resonate with both groups of readers and help you connect. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Blaaah.

5 Ways to Get Readers to Respond

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This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. They help readers find the information they’re looking for without backing out of your site and returning to Google. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool. Polls. External Links. Internal Links.

Content Marketing: How do you know if it???s working?

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If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs?

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. How to Make Money Directly from a Business Blog. The key with this is to either: a.)

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How to Start a Blog: 7 Steps BEFORE You Blog

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suggest you go back to square one and think things through. I’ve created a worksheet to help you,  The First 7 Steps BEFORE You Create Your Blog. think this might be helpful, even if you’ve already started your blog.  I invite you to check it out: Download 7 Steps BEFORE You Blog by Patsi Krakoff. Need help with your blog? How do I start a blog ? . Loud and clear. Well, no.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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If you don’t want to mess with this stuff, ask a virtual assistant (VA) like Serenity VA to help. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. Answers you receive will help you create blog posts, expand your network, and help you gain credibility. Time-saving tip: Use social media.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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This preparation helps you focus on why and to whom you are writing. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

Best Kept Secret of an Email Newsletter Bio

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Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Remember to keep the focus on the reader and how you can help them. ”). ” (WIIFM). Who Are You?

Tips to Get Your Business Newsletter Read

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Here are a few timeless tips to help you get your newsletter read. Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner. That’s it.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How to Write Blog Posts: Awesome Graphic

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This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post. Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. Click To Enlarge.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q –  (3Ps + 1Q) : => What  Problem  do you solve? => Who are the  People  you serve? => What  Products  and services do you offer? => What makes you  uniQue?? Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />.

Newsletters, Social Media, Blogs: What’s Best?

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In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”. Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter.

How to Lure Readers to Your Blog from Social Media

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find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. You’ll need to catch their attention right away. Sharing is Caring. Photo Source).

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

A Checklist for a Good Blog

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Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

Top 5 Content Marketing Blog Aggregators

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Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Create awareness of other sources for solutions to your readers’ problems.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. Do you sound authentic?

6 Easy Tips to Be a Better Blog Writer

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While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus. Even just a few minutes here and there will help you get more focused. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Are you easily distracted? Plan your content before you start.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? P.S. If you haven’t started your blog yet, or you’re just not getting the results you’d like, I’ve created a free document to help you. You can’t do that without asking them what their interests are. Wikipedia.

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6 Easy Blog Posts You Can Write to Attract Readers

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ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Too many choices lead to blog blocks. People love visuals. Pose a question?

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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have created a guide of 10 questions to help you walk through the process. It will help you to: Write quality content that keeps the readers in mind. Generate ideas for blog posts to help you simplify the process. Help your target readers find you. Help to solve their problems and they’ll want to read more of what you say. Snap, crackle and publish? hope so.

4 Ideas to Generate Blog Topics

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Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Have you created a map to help you reach your goals? What goals have you identified for your  blog and website for 2015? It’s true, I don’t believe in making new year’s resolutions.  They haven’t clearly identified their expectations, or what they want their blog to do for their business. There are too many amateurs with junky sites cluttering up the Web.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. But here’s the thing about successfully writing an expert ebook that resonates with readers: they will download and read your ebook if it will help them understand and fix one of their problems. Of course you love what you do and the way that you do it.

Blog Content: 4 Ways to Make Your Blog Unique

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While this statement may contain circumstantial evidence, it’s still combining two facts to prove a single point – humankind may have helped the progression of glacier melt. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. Where can you find this unusual blog content? 1.

5 Ways to Make Your Business Blog Remarkable

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Target your customers – knowing who you are marketing to will help your business blog. You can also identify how you can help your target market and offer tips and tricks related to what they are interested in. 4. How do you make your business blog really remarkable? Like, fascinating ? Seems pretty simple. Here are a few ways to make your business blog one to watch. 1. Photo Source).

Business Newsletters: Is Your Newsletter Still Relevant?

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I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results.

6 Tips for Easy Ebook Promotion with Social Media

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Make a short video talking to the camera about the ways in which your e-book can help other people. Her company SerenityVA will help you succeed with your expert ebook promotion. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier.