WebMarketCentral

DECEMBER 21, 2009

Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover. FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace. Beth Fischer, PRC is Principal of The TCI Group.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 10, 2009

What techniques will help you write more compelling posts? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Bid on your own company name.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

DECEMBER 28, 2009

Dell Says It Has Earned $3 Million From Twitter by The New York Times Okay, the figure quoted in the headline is now outdated (the most recent Twitter revenue claimed by Dell on Twitter is $6.5 million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter.

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JULY 16, 2008

Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JUNE 1, 2009

When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

DECEMBER 14, 2009

They are intelligent, discerning, helpful and social. I'd love to help you! There are also automated tools to help you find new followers. But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over. These are people who definitely do not suck at Twitter.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

NOVEMBER 18, 2009

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content. Through SEO, it continues to draw traffic in both places.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JULY 21, 2009

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Help me do my job better.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

AUGUST 4, 2009

If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader. If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase."

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 4, 2008

Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide." A FAQ page is actually a sales and marketing tool that can help qualify your website visitors and move them closer to doing business with you."

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MARCH 19, 2009

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JANUARY 26, 2009

Or tools to help evaluate your competitors' online marketing strategies? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Find these and more in this list of some of the best SEO tools and related reviews of 2008.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

NOVEMBER 3, 2009

Use a keyword research tool to help identify which terms to use. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

JUNE 4, 2009

To save us all, ooVoo turned to the etiquette experts at Beverly Hills Manners to help develop tips to optimize the outcome of video chat and video conferencing. Among their tips: Pick a facilitator to help manage any over-exuberant participants. No kidding. Quite embarrassing. Ask permission if you wish to record a video chat.

Video Marketing 20

Video Marketing Tips Privacy Conference 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Irrelevant experience.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Help wanted. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? It is therefore a great opportunity to use this space to help sell the click." This helpful post shows the relative importance of keywords, links, site age and other factors. What common mistakes should you avoid when optimizing a site for search?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 6, 2009

They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Bookmark this page and keep it near the top of your list. In this post, Brandon Falls briefly explains the purpose and content of the guide.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JULY 8, 2009

They do care if you can help them solve a problem, learn something new, or at least have a laugh. "If Which makes them look helpful. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners.

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

FEBRUARY 26, 2009

Proponents state that social networking technology can help promote similar interactions in a virtual environment. Look at how you can tap into these conversations to help enhance live presentations or to promote discussion with your attendees. The same goes for social media technology.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

OCTOBER 7, 2009

But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing" (or are willing to hire professional help from the outside). This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids."

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JUNE 22, 2009

In the hands of a skilled craftsman, a hammer can be used to help create something beautiful, functional and durable. They do want to be talked to, however, by people who understand their problems and can help fix them. Let's get real; social media is a hammer.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

DECEMBER 18, 2007

This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. John Doe, a consultant with your company, provides a helpful and unbiased response. This makes you—and ultimately your company—easier to find. - Your prospects want to know who you are connected to.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

FEBRUARY 1, 2008

AA: I transitioned into technology to help my sister found and grow Einsof. I helped many Einsof clients with their online content, and, largely because of the reception and interest in my Marketing Interactions blog, decided to make strategic communications a full-time endeavor in early 2007.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JANUARY 7, 2009

Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e., Payne summarizes nuggets of SEO knowledge gleaned from an interview Eric Enge did with Matt Cutts. not too many links pointing to your site with the same exact text), and, wait, there's more!

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

OCTOBER 20, 2009

At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. If you own a restaurant and are looking to drive people into your store, Nabbit helps that tremendously.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

MAY 14, 2009

Five step system These five steps can help you get to the right endpoint, for the right reasons: Understanding current perceptions The first step in B2B branding is to identify any gap between your current and desired market positioning. I’ve found it can be a painful process for some clients.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

MAY 5, 2009

Let me know if I can help you at some point. ** ontact Tom Pick: tomATwebmarketcentralDOTcom. This means of course that WebMarketCentral.took second place. But it was a great honor to be nominated, and to everyone who took the time to vote for this blog—thank you!

Viral Marketing 20

Viral Marketing Advertising Agencies Blogger Paid Search Agency 20