Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
SEO Analysis Tool from SEO Workers This free SEO analysis tool helps analyze and measure the ranking potential of web pages. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Here are seven reasons every business needs to be on Twitter.
Video Conferencing Etiquette Tips from ooVoo
JUNE 4, 2009
To save us all, ooVoo turned to the etiquette experts at Beverly Hills Manners to help develop tips to optimize the outcome of video chat and video conferencing. Among their tips: Pick a facilitator to help manage any over-exuberant participants. As new technologies evolve, so do the etiquette standards of accepted behavior associated with them. No kidding. Quite embarrassing.
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Limit use of personalizationâ€”while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Among the biggest sinsâ€”79% fail at basic legibility (adequate font size and contrast with background).
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
While the answer to each of those last three questions is "yes," a knowledgeable outside adviser can nevertheless provide significant value, helping companies maximize the value of social media efforts while minimizing costs. If you're inside an organization on the hiring side, here's how a social media consultant can help your firm. And aren't the tools pretty easy to use?
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Help me do my job better. The most effective way to promote your brand or product is indirectly, by being smart and helpful.
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
They are intelligent, discerning, helpful and social. I'd love to help you! There are also automated tools to help you find new followers. But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over. These are people who definitely do not suck at Twitter. They aren't celebrities. How do they do it?
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Nothing wrong with that, competition is good! Particularly for buyers.) Bottom line?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. Here's our discussion.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
The 4 C's of Social Media
MARCH 4, 2009
My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
Tony was a solution architect at eGain Communications, where he helped Fortune 500 companies integrate CRM systems with collaboration channels such as email, web text chat and online self service. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. It will also require generating scale quickly.
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
Can Social Media Save Detroit?
DECEMBER 22, 2008
In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Congressional meddling is unlikely to help, but social media is part of what can. The adversarial model of labor relations is broken.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
The changes may help local businesses. If Google's changes actually succeed in making search results more relevant, it could help both searchers and site owners. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Use Twitscoop to find out what topics of conversation are hot on Twittter; Tweet Later to set up automated Tweets or schedule messages to display in the future; TwitDir to search for users by name, location, description or other attribute; and Twubble , which helps you find new friends based on the attributes of your current followers and followees. This is the second of a two-part series.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites. sites.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. about your firm — and helping them spread the word about you “advocate marketing,” which we. enjoy?”
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
First, it helps to understand how to get bloggers to write about you. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
How to Get Bloggers to Write About You
JULY 16, 2008
Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts. But how do you get beyond the basics? It's bad for bloggers.
Helpful SEM Advice from MarketingSherpa
NOVEMBER 30, 2007
If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results are generally getting betterâ€”either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. conversion rate.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. And that reporting can help make the key decision question much simpler: does the agency produce better results than you can achieve internally? fade a bit."
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. and new prospects.
New Report: How to Successfully Launch B2B Products and Services
NOVEMBER 9, 2007
The study investigated effective product and service launches to help B2B product and service managers improve their launch practices and success rate. A new survey produced by Schneider Associates and the Center for Business Innovation at Babson College details some very interesting findings on what makes for a successful B2B product or service launch. There's lots more.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Proponents state that social networking technology can help promote similar interactions in a virtual environment. Look at how you can tap into these conversations to help enhance live presentations or to promote discussion with your attendees. The key thing to keep in mind is that social media is to help promote communications not only with you and your audience but also amongst the attendees as well. Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
SEO Tool Review: SEMRush
DECEMBER 21, 2009
Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover. In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? Among his conclusions: more content helps. Blogging helps. Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. Social media works.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
The site looks a little spammy, but the article is a helpful, quick read. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode. It's a very interesting list. me ), among others. You can find details of the top five and 6-10 winners on Judy's blog. Paul del.icio.us
B2B Marketing Trends for 2016
While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
Rick L'Amie helpfully advises creating a strategy before jumping into Twitter. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g.,
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing?
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume. ** technorati tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups del.icio.us While the results aren't scientific by any means, they are enlightening. The results? Social Tagging
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.
Evangelizing a Content Marketing Program
how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.
SEO for Product Pages
NOVEMBER 3, 2009
Use a keyword research tool to help identify which terms to use. 2) Tell a story. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer.