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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Help me do my job better. The most effective way to promote your brand or product is indirectly, by being smart and helpful.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Limit use of personalization—while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. conversion rate.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

SEO Tool Review: SEMRush

WebMarketCentral

Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover. In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? Among his conclusions: more content helps. Blogging helps. Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. Social media works.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

The site looks a little spammy, but the article is a helpful, quick read. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

They are intelligent, discerning, helpful and social. I'd love to help you! There are also automated tools to help you find new followers. But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over. These are people who definitely do not suck at Twitter. They aren't celebrities. How do they do it?

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode. It's a very interesting list. me ), among others. You can find details of the top five and 6-10 winners on Judy's blog. Paul del.icio.us

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Rick L'Amie helpfully advises creating a strategy before jumping into Twitter. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g.,

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing?

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume. ** technorati tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups del.icio.us While the results aren't scientific by any means, they are enlightening. The results? Social Tagging

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.

SEO for Product Pages

WebMarketCentral

Use a keyword research tool to help identify which terms to use. 2) Tell a story. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Content marketing is all the rage. Even in the early days of online, trade publication websites and their newsletters were essential media. Audience. Authority and independence. Expertise.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web Gyutae Park details a real-world case of how to use Twitter to drive traffic to worthwhile content, using a hot topic, your network of followers, social bookmarking sites, the Tweet This Wordpress plugin, a helpful follow-up article—and a bit of luck. Twitter FAIL! Social Tagging

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. Here's our discussion.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Low-cost video production? And it's free.

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Though written for beginners, even fairly experienced SEOs are likely to find at least a few new ideas, and helpful reminders, in this detailed guide to the robots.txt file, search engine tools and more. How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? Which SEO tactics should you avoid?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

If you are trying to promote some else's, you won't help them much. I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Blog readers and bloggers were well aware of the immense problem. I'm not alone on this.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing" (or are willing to hire professional help from the outside). This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids." What are some AdWords myths you shouldn't believe? Find Out!

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How to Use Social Media to Leverage the Power of Google

WebMarketCentral

These Social Media Experts will usually charge a fee though for helping your story reach the front page of a particular site. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. Social Tagging

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Can Blogs Help Drive Purchasing Decisions? How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? use an intriguing title, start with a question); Technical Stuff (e.g. The most promising?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Most helpfully, for those just getting started with social media (or not sure if they've started correctly), this post provides a "Suggested Social Media Package" with a list of must-haves (e.g., a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., a YouTube channel and Live Help component on your website). Welcome to the first best-of-2009 (so far) compilation.

Looking Back at 400: Top 10 Posts

WebMarketCentral

more recent post here explained how to create a cool graphic social media email signature. #3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post. Much has changed since then, and social media is now an integral part of SEO efforts.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful. 2. How do you separate hot leads from long-term leads from tire-kickers? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

What techniques will help you write more compelling posts? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. How can generate more targeted traffic to your blog? about your organization?

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Used properly, they help build credibility. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Traditional launches act as big corporate Lighting Bolts, the big Ta Da.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV Social Tagging

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Nothing wrong with that, competition is good! Particularly for buyers.) Bottom line?

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." So who is George? While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." Poking fun at Web 2.0