5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?
The 23 Best Content Ideation Tools
MAY 31, 2016
An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “This helps you figure out content ideas. I Pricing: free.
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions.
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Google Review Count: 2,210,000.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Product / Topic Segment.
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. The Reporter’s Questions.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
And yet–when conducting research to help make signficant business decisions, 78% of global business executives prefer to browse content on their laptop or desktop computers (vs. 7% for smartphones). Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. And 72% of U.S. Enjoy!
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand. Be Prepared.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. about your firm — and helping them spread the word about you “advocate marketing,” which we. enjoy?”
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This
14 Content Marketing Tools to Help Your Business Grow
FEBRUARY 5, 2016
While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email?
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Now go sell something!
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Or as the place to network with people who can help you find that ideal job or candidate. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
But about half of those positions will be filled by temporary or contract help, not full-time employees. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Certainly, practicality plays a large role in B2B procurement.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
Granted, your customers will be more interested in how your product will save them money, or help them do a job quicker, than whether they’ll enjoy it or take pleasure in it. Understanding your customers’ decision-making processes more clearly will help you market to them more effectively. Guest post by Irma Hunkeler. Isn’t it all about rational decision making, not emotions?
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. This tool also helps (you) know what your competitors are doing across all channels. Can also help with keyword research. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Anders Pink.
B2B Marketing Trends for 2016
While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
The infographic below can help marketers: Understand how multiple Internet marketing channels can be combined to create an effective online lead generation campaign; Pinpoint problems in your current campaign that can possibly cause you to lose leads, and. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. Jessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input. Image credit: Buddy Media.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
The self-promotion is a tad thick in spots but the tips and links are helpful. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups from Lee Odden. How are social media marketing best practices evolving?
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Chris Lake provides an outstanding and comprehensive summary of user experience signals that help with search rankings. But change is.” Image credit: Stone Temple Consulting. by Forbes.
Evangelizing a Content Marketing Program
how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Growth in searches for “social media marketing” per Google Trends. A new infographic from the Lakeshore Convention Centre in Ontario provides a number of interesting facts and helpful tips for using social media to market events. Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.