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How Does Content Marketing Help with SEO?

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Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

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Five Tips to Help You Write Outstanding Content For Your Blog

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These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Use tools like the Emotional Value Headline Analyzer and the CoSchedule Headline Analyzer to help you craft more effective post titles. Content is king, and blogs often make the best castles. Organize Your Content.

The 15 Best Special-Purpose SEO Tools

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Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. It’s easy, free, and can help you land more organic search results.” Google Review Count:  600. Pricing:  free. Google Review Count:  290. HubSpot.

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3 Tips for Using Social Media for B2B Marketing

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While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena. Guest post by Larry Alton. Image credit: Jason Howle on Flickr.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Five Strategies for Improving Customer Experience

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Your employees should go above and beyond to ensure clients are being helped in a prompt, friendly, and knowledgeable manner. Additionally, marketing technology that  automates much of the customer experience can help your business scale your efforts while retaining a surprisingly personal touch. Guest post by Brooke Cade. Image credit: The Blue Diamond Gallery. Price and Value.

115 Facts You Never Knew About Social Media [Infographic]

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You may even find something that will help, particularly if you’re in a business where social media is one of the keys to success. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is.

17 Helpful SEO Tools and Tool Reviews

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Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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The 29 Best Social Media Monitoring Tools

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These tools can help you find out. 1) Socialbakers. Crowdbooster helps streamline your social media activity so can you pay attention to what matters most.While you can use it as a scheduling tool to post updates, the real advantage Crowdbooster comes in its ability to identify your most valuable and most active fans and followers so that you can interact with them directly. It

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Social can help businesses quickly establish and maintain brand awareness and loyalty. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). targeted, in-language social media ad campaign also helped. Guest post by Charles Whiteman. Marketers can face challenges during such expansions, however.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day. billion people.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Use relevant content to help users in making a right decision. Giving up your sales strategy prematurely can neither help you generate leads nor determine the exact reasons for the failure. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Lack of Focus.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Did you help a business achieve big results? The more you’ve helped a company, the more compelling the case study will be. Also, these ultra-delighted customers are likely to be eager to help you. Do you have a non-traditional customer you helped succeed? When your customer agrees to answer questions for your case study, they’re helping you. Unexpected Successes.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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To break it all down, check out this easy-to-read infographic that will help to guide you through the fundamentals of inbound marketing. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!

33 Thought-Provoking B2B Social Media and Marketing Stats

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81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

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The 24 Best Visual Content Creation Tools

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iChart also includes sharing and distribution features to help you reach a larger audience.” tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Google Review Count:  366.

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22 Tantalizing Content Marketing Stats and Facts

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85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Your Employees May Be Your Best Untapped Brand Advocates

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Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.

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The 17 Best Keyword Research Tools for SEO and SEM

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Sample review:  “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” Great also for helping come up with blog post titles.”

5 Essential Elements to Include in Every Sales Pitch

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Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation. They help your prospects truly understand the real-world value of your product or service. 5. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Striking Out. Preparation.

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47 Superb Social Media Marketing Stats and Facts

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84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. It helps you build a network of other bloggers and readers interested in your industry or topic area. It helps you attract guest writers to your blog and generate opportunities to guest-post elsewhere. It helps you win awards and recognition.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes.

49 Noteworthy Social Networking Stats and Facts

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41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions.

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The 23 Best Content Ideation Tools

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An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “This helps you figure out content ideas. I Pricing: free.

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How To Turn Video Marketing Into a Successful SEO Strategy

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It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.

6 Tips for Encouraging Your Team to Blog

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Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output. Guest post by Jill Phillips. Let Them Be Creative.

The 32 Best Twitter Marketing Tools

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Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 1) TwitterCounter. Sample review:  “As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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The 21 Best Content Curation Tools

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Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. Sample review:  “Bagtheweb helps users curate Web content. Instant RSS Search is a Google powered feed engine to help you discover RSS feeds around your favorite topics. Expert summary compilations (example: Soulati Media ). GetApp.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Recognizing the importance of minimizing friction, some vendors are now creating a Chief Experience Officer position to help those companies “not only develop services and products that are pleasing and useful but also curate…experiences with their people and their products to create (what they hope is) a unique brand.” This post originally appeared on MarketingProfs.

How To Improve Your Email Subject Lines And Get Better Results

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Here are three useful tips to help you achieve far greater results. 1. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. The primary purpose of a subject line is to entice recipients to open the email message.

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13 Great Guides to Growing Your Blog Audience

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Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email?

16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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