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How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.

Three Things Smart B2B Marketers Will be Doing in 2016


As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”

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17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

33 Thought-Provoking B2B Social Media and Marketing Stats


81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

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Your Employees May Be Your Best Untapped Brand Advocates


Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.

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The 23 Best Content Ideation Tools


An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “This helps you figure out content ideas. I Pricing: free.

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22 Tantalizing Content Marketing Stats and Facts


85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Five Top-Rated Social Media Management Tools for 2016 [Infographic]


Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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16 Enigmatic Business Blogging and Other Marketing Stats


Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

47 Superb Social Media Marketing Stats and Facts


84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018.

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49 Noteworthy Social Networking Stats and Facts


41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions.

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Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

The Five Best Infographic Creation Tools and Services


Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographic Creation Tools. 1) Piktochart.

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The 24 Best Online Writing Tools and Apps


Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Google Review Count: 2,210,000.

Content Marketing Strategy? Think Like A Reporter


Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. The Reporter’s Questions.

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45 Phenomenal Email and Mobile Marketing Stats


And yet–when conducting research to help make signficant business decisions, 78% of global business executives prefer to browse content on their laptop or desktop computers (vs. 7% for smartphones). Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. And 72% of U.S. Enjoy!

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes.

6 Tips for Encouraging Your Team to Blog


Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output. Guest post by Jill Phillips. Let Them Be Creative.

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The Six Best Google+ Marketing Tools


But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+.

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How To Turn Video Marketing Into a Successful SEO Strategy


It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Getting Started With Email Marketing Segmentation


Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Product / Topic Segment.

How to Use Storytelling for More Effective Content Marketing


The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand. Be Prepared.

13 Great Guides to Growing Your Blog Audience


Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email?

This One Thing Has Become The New SEO Reputation Management Secret This Year


Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

14 Content Marketing Tools to Help Your Business Grow


While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

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5 Easy Tools for Social Selling Success


From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Now go sell something!

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Small Business Marketing Optimization Tips for 2016


These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.

The Basics of B2B Social Media Marketing Strategy


If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Or as the place to network with people who can help you find that ideal job or candidate. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

5 Ways Your Website Could Be Hurting Sales


Investing in proper hosting will help your website satisfy even the most click-happy customers. Ensuring that your website is well-designed, user-friendly and full of relevant keywords will help you avoid the mistakes that might hurt your business in the long run. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence.