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How Does Content Marketing Help with SEO?

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Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Social can help businesses quickly establish and maintain brand awareness and loyalty. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). targeted, in-language social media ad campaign also helped. Guest post by Charles Whiteman. Marketers can face challenges during such expansions, however.

Three Things Smart B2B Marketers Will be Doing in 2016

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As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

22 Tantalizing Content Marketing Stats and Facts

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85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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The 17 Best Keyword Research Tools for SEO and SEM

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Sample review:  “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” Great also for helping come up with blog post titles.”

Your Employees May Be Your Best Untapped Brand Advocates

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Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.

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The 23 Best Content Ideation Tools

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An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “This helps you figure out content ideas. I Pricing: free.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes.

47 Superb Social Media Marketing Stats and Facts

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84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018.

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49 Noteworthy Social Networking Stats and Facts

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41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions.

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How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.

6 Tips for Encouraging Your Team to Blog

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Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output. Guest post by Jill Phillips. Let Them Be Creative.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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The Five Best Infographic Creation Tools and Services

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Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographic Creation Tools. 1) Piktochart.

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16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

14 Content Marketing Tools to Help Your Business Grow

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While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The Six Best Google+ Marketing Tools

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But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+.

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How To Turn Video Marketing Into a Successful SEO Strategy

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It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This

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Seven Ways to Humanize B2B Marketing

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It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Certainly, practicality plays a large role in B2B procurement.

The 24 Best Online Writing Tools and Apps

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Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Google Review Count: 2,210,000.

13 Great Guides to Growing Your Blog Audience

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Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email?

How to Calculate the ROI of Social Media Marketing [Infographic]

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For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.

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Content Marketing Strategy? Think Like A Reporter

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Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. The Reporter’s Questions.

5 Easy Tools for Social Selling Success

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From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Now go sell something!

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14 Dazzling Digital Marketing Stats and Facts

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But about half of those positions will be filled by temporary or contract help, not full-time employees. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years.

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The Basics of B2B Social Media Marketing Strategy

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If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Or as the place to network with people who can help you find that ideal job or candidate. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.

Getting Started With Email Marketing Segmentation

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Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Product / Topic Segment.

45 Phenomenal Email and Mobile Marketing Stats

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And yet–when conducting research to help make signficant business decisions, 78% of global business executives prefer to browse content on their laptop or desktop computers (vs. 7% for smartphones). Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. And 72% of U.S. Enjoy!

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20 Expert LinkedIn Guides

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Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com. Making LinkedIn Work for You by NoddlePlace.

How to Use Storytelling for More Effective Content Marketing

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The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand. Be Prepared.

Four Key Ways To Build Your B2B Brand Online

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Granted, your customers will be more interested in how your product will save them money, or help them do a job quicker, than whether they’ll enjoy it or take pleasure in it. Understanding your customers’ decision-making processes more clearly will help you market to them more effectively. Guest post by Irma Hunkeler. Isn’t it all about rational decision making, not emotions?

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Small Business Marketing Optimization Tips for 2016

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These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.

How to Use Social Media for Event Marketing [Infographic]

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Growth in searches for “social media marketing” per Google Trends. A new infographic from the Lakeshore Convention Centre in Ontario provides a number of interesting facts and helpful tips for using social media to market events. Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

14 Fortuitous SEO and SEM Stats and Facts

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64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills.

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