The CRAP Report

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Sales Managers, and Why Yours May Need to Move On

The CRAP Report

It takes someone who was made to manage to help people (who need it) sell. Rather than looking to help good people become better, this manager expects them to “find&# a way on their own.

Follow Friday Blog Post, Take Two

The CRAP Report

Regardless of what you want to become, Paul wants to help, and one way he does so is through his blog Paul Castain’s Sales Playbook.

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Know When To Fold ‘Em

The CRAP Report

I think most of us would always opt for the former, but in the cases where you can’t, for the life of you, figure out why they’re not producing anymore, then it’s time to help them transition on to something else. Ah yes – you know where that line comes from, don’t you?

Thoughts on the Death of Cold Calling

The CRAP Report

Halligan and Shah have founded a company whose entire mission is to offer software that helps other companies get found. So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Keep Your Teleprospectors from Becoming LOST

The CRAP Report

I think there are three ways we can help BDR’s from becoming “lost” on their teleprospecting calls: . Help them to control the conversation. The first way we can help teleprospectors from becoming “lost” on their calls is to ensure they know who they’re calling.

Greasing Marketing and Sales

The CRAP Report

As marketing and sales teams become more synchronous, I think that teleprospecting can play a great part in helping to bridge the current gap, and then be a part of the grease that makes the unified team run smoother. HubSpot’s blog featured a guest entry yesterday from Sales 2.0

Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking

The CRAP Report

They do need some help from their managers on this one, because it should be up to them to make their reps feel important and/or understand the significance of what they do, but for the most part, if you’re going to be a great BDR, you should be a creative thinker.

Round Two…

The CRAP Report

Today, he posted part two with some help of folks like The Lord of The Leads Tom Scearce (on Twitter @TLOTL ) and Chris Jablonski (on Twitter @cjablonski ). The Funnelholic certainly more than gets by with a little help from his friends, adding words like “Return on Contribution” and “Buyer Engagement.” . On Tuesday I shared with you a link to lead generation expert The Funnelholic’s The Marketing Hipster Dictionary, Part I.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

How Do You Maintain a High Performing Teleprospector?

The CRAP Report

The way I see it, there are a few ways to help ensure that the folks who are great at qualifying sales opportunities for you to stick around longer: . A couple of things will happen here – one, if that BDR is really good at what they do and the lead flow doesn’t change, you’ll know it may be an issue with the project, and two, if the BDR blows it out, then you know the rep that was first on the project may need more help than you thought.

How Do Your Prospects Want to be, well, Prospected?

The CRAP Report

So, while I’ll leave it to the Marketing and Sales experts to help you align those departments with your future customers, I do see three ways that your teleprospecting teams can do all they can to quicken their aspect of the buying process. Help your prospects talk by crafting better qualification questions so your BDR’s can spend more time listening. Think about your prospects for a minute.

So You’ve Got Your Own Teleprospecting Team

The CRAP Report

I know a lot of folks that would be happy to talk with you, and it would be my pleasure to help you get in touch with them. Last week I blogged about things that you need to think about before you decide to build your own in-house teleprospecting team , where I tried to get folks thinking about some of the questions that they may not have considered, and hopefully offer some insight into the difficulty of creating their own teleprospecting team.

Teleprospecting Lessons from Guns N’ Roses

The CRAP Report

No lesson here, really, aside from the fact that if you can help it, make sure that you hire great BDR’s. Man, the summer of 1987 when I discovered Guns N’ Roses ’ first release, Appetite for Destruction , was a good one. I think I listened to their first album (cassette tape actually) so much that I probably needed to buy a second one. My sister hated them, and would get mad at me every time I wanted to watch their videos on MTV (when they actually played videos).

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Top 100 Qualities of a Great Teleprospecting Rep – #80: Inventive

The CRAP Report

Who better to help you tweak and reshape their call scripts than a great BDR. Okay, if you’ve got a stick of gum, a paper clip, three pennies, a ball made of rubber bands, and an acorn who are you? A lot of folks may say that you’re the contents of the front pocket of a seven year old boy, but they would be wrong. Actually, the real answer is a flame thrower if you’re in the hands of one Angus MacGyver – yes, THE MacGyver. You remember him, right?

Before You Build an In-House Teleprospecting Team

The CRAP Report

Trish Bertuzzi , President and Chief Strategist over at the inside sales consulting firm, The Bridge Group, blogged about this with some help from Kirko Papjanis over at her blog, Inside Sales Experts Blog, where Kirko urges folks to put their sales reps in front of prospects sooner. So you’re thinking about building an in-house teleprospecting team, huh? I mean, someone has to follow up on all of those inbound leads you’re getting, right?

The Other Half of an Admin’s Title: Assistant

The CRAP Report

I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. Now I know this is not always the case, but I do believe that if we, as a teleprospecting community, begin to treat administrative assistants as people who are there to help rather than a speed bump to get over, we may actually get more from them.

The Other Half of an Admin’s Title: Assistant

The CRAP Report

I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. Now I know this is not always the case, but I do believe that if we, as a teleprospecting community, begin to treat administrative assistants as people who are there to help rather than a speed bump to get over, we may actually get more from them.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Proper Preparation Precedes Proper Performance

The CRAP Report

This client obviously needed some help shaping their value proposition before even thinking about how they were going to bring in new sales leads. I once worked with a customer who told me that the easiest way to describe his offering was to tell me that they provided 90% of the functionality that a competitor (who’s name rhymes with “ Bicrosoft ”!) offers at twice the price, and then asked me to find him quality sales opportunities. . Let that sink in for a minute. .

Proper Preparation Precedes Proper Performance

The CRAP Report

This client obviously needed some help shaping their value proposition before even thinking about how they were going to bring in new sales leads. I once worked with a customer who told me that the easiest way to describe his offering was to tell me that they provided 90% of the functionality that a competitor (who’s name rhymes with “ Bicrosoft ”!) offers at twice the price, and then asked me to find him quality sales opportunities. . Let that sink in for a minute. .

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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How Video Helps Sales and Marketing Alignment

Vidyard

Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Marketers can help craft the story and make sure it stands out.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

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How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Improve demand gen results by targeting in-market buyers.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly.

51 Essential Email Marketing Tips to Help Marketing Automation

B2B Marketing Insider

The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that.

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3 Ways Agile Helps Scale Content Marketing

Kapost

Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. .

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New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But don’t put off creating help content for too long as it can be a time saver for you and your customers.

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.