The Content Factor

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Great Content, But Does It Have Legs?

The Content Factor

Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. read more.

Great Content, But Will it Stick?

The Content Factor

Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. read more.

Don Draper Wins with Emotion (Part 2 of a series)

The Content Factor

How can we marry emotional engagement with today's analytical tools that help us manage our efforts? In Part 1 , I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. read more.

Manhattan Associates Takes Home An AMY

The Content Factor

The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. read more

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. 1. So agile is helpful but not a magic bullet. All central customer databases are not equal.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. Helpful Resources for Creating Beautiful Infographics. 1) Canva. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly. However, Infogram also has the option of enlisting professional help with infographic design.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

51 Essential Email Marketing Tips to Help Marketing Automation

B2B Marketing Insider

The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Content Marketing

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly. The post How Big Data and Marketing Analytics Help Sales appeared first on. Marketing analytics is the answer. Try googling the words “Big Data.”

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. Those numbers are right at your fingertips. Product News

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Calendars can help you track performance and plan for future posts. The good news?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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Getting lithe with a little help from my FitBit friends

Biznology

The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. 1. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. healthy number of third-party links indicate that a piece of content is credible and helpful. Next up? The dynamic between content marketing and SEO is interesting.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business? After all, we get by “ with a little help from our friends.”

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6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. coaching by Gilbert Bages. Respond with content and media that fits into the new world of digital commerce.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!

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Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. The post Help me solve marketing''s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And the results? Marketing’s biggest mystery begins.

10 Tools to Help Enhance Your Content Creation Efforts

B2B Marketing Insider

The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. There are always going to off days when free-flowing content creation hits a roadblock. Whether your low on motivation, inspiration, or both, the challenges one faces in creating content can be overcome. Our work is to find it.” ” […].

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5 Tips to Help Close That Sale

B2B Marketing Insider

The post 5 Tips to Help Close That Sale appeared first on Marketing Insider Group. Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done.

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” The post How Marketing Technology Can Help Tell Brand Stories appeared first on. ” Why choose marketing technology? ” Will this be difficult to implement?

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?

Six Steps to Help With Your Website Redesign [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve.

Help 101

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? Source ).