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| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR OCTOBER 14, 2010 Don Draper Wins with Emotion (Part 2 of a series) How can we marry emotional engagement with today's analytical tools that help us manage our efforts? In Part 1 , I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. read more. | THE CONTENT FACTOR NOVEMBER 4, 2010 Great Content, But Does It Have Legs? Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. read more. | | | | | |
| THE CONTENT FACTOR NOVEMBER 4, 2010 Great Content, But Will it Stick? Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. read more. | THE CONTENT FACTOR MARCH 12, 2010 Manhattan Associates Takes Home An AMY The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. read more | |
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