Stories that Sell

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5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

Tagging posts with Twitter handles and hashtags helps Twitter users find posts relevant to them. In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. 2016 B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America). Tag It.

The Small Marketer’s First Steps to a Customer Advocacy Effort

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With zero to little budget as a small organization, you can start a sustainable advocate marketing program that will help create extraordinary content. A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? Impressive. Why Your Business Needs an Advocacy Program. They’re way more believable than your marketing promises.

One Case Study Helps Land FIVE Major Customer Awards

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United teamed with Acxiom for data integration, enhancement and segmentation, helping bring together 90 million records for the United and Continental Airlines merger, as well as for United’s companywide CRM initiative. worked with Acxiom to help the company and United document the story. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion.

Case Study Copywriters: Juggle More for Your Clients

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Copywriters can help. For example, I help many of my clients with design and project management. Even large clients or those with in-house designers may need occasional outside help. When we want to stock our kitchen, our family shops at three different grocery stores. High maintenance? Probably. We want what we want. But at times it’s exhausting. case studies). Some tips….

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

You Look Good When Your Customer Looks Good

Stories that Sell

Customers are increasingly seeing other answers to the question, "What''s in it for me?" Reference activities can help customers communicate with a number of audiences. We''ve seen 50% more big brands doing named case studies by positioning them as us helping customers tell their story, versus asking customers to talk about us. It can also help with user adoption.

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Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. Not to mention patience. Excited?

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

Customer success stories can help train new employees about the value of what their employer offers and who they serve. I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the lessons are still valid today. Here''s how. To Name or Not to Name?

How Customer Case Studies Drive Traffic to Company Sites

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The company helps organizations market effectively with postcards. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. Print Advertising.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Calling ALL Customer Reference Programs – Become Relentlessly Efficient

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Put on your “Busy Work Binoculars” and be honest, what things do you do or commit to that grind the clock rather than spitting out a public or private customer reference to help the company grow (IFDH - INSERT FAVORITE DELIVERABLE HERE)? ” TOOLS CAN BE HELPFUL OR HURTFUL. Normal. 0. false. false. false. EN-US. guest post by Jamie Diamond. STOP DROP and ELIMINATE.

Want to Write Case Studies? How Technical Do You Need to Be?

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Here are a few examples to help you sort through the types of technology projects out there. 1. As an example, I''ve written many, many customer success stories on help desk/IT support software. By Casey Hibbard. Before I started writing about technology as a business reporter, I had zero technical background. Still, I eased my way in slowly, like getting into a cold swimming pool.

Zahmoo: The Online Story Bank

Stories that Sell

In an organization, a single, powerful story can help land new business, get PR, win awards, train new sales reps, and reinforce the company's vision among all employees. Yet so many stories go unrecorded - and lost as people leave the company. You need a process for capturing them, and a place to do so. It lets you. Collect stories from folks throughout your organization in one place.

Why Some Buyers Don’t Look at Case Studies

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For major purchases in the B2B world, marketing content helps buyers in their journeys (the sales funnel) by drawing them in with valuable insight and resources. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Before that, you might spend months - or even years - thinking about what type of car you would like. You look at other cars on the road, you notice car ads, talk with friends, and you go online to learn more about specific makes and models. The door''s locked.

8 Traits of Sales-Win Stories

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But customer case studies aren't the only type of story that can help a rep close a sale. Create a rich database of sales win stories to help train new reps and keep current reps sharp and productive. Savvy sales teams share customer success stories to move prospects further toward a purchase decision. Who did sales reps talk to? How long was the sales cycle? Document the details.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The Resume is Dead: The (Story) Bio is King

Stories that Sell

To help you with your storytelling, your bio should address the following five question: Who am I? How can I help you? Help people see that your novel ideas are connected to things they recognize and trust. Help people find the invisible lines of connection. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Do I share something in common with you?

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

Picture a customer contact speaking before a room full of peers at an industry conference, talking about his/her successes, and how, by the way, the customer uses solutions from certain vendors to help make it happen. In just the past two months, I've helped clients capture customer stories four times to be presented at industry events. Here’s how this might play out.

Can You Doctor Customers’ Quotes?

Stories that Sell

First off, most customers appreciate a little help. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said.

How to Cue Up Hard-Hitting Customer Quotes

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Ask open-ended questions that help them share details and emotion. There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that the audience is facing and provide the much-desired validation that the vendor wants in the case study. Don''t make up quotes.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Eek, My Own Process Broke Down!

Stories that Sell

While the stories were solid, they were missing a couple of key messages that would have helped my client. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. I've blogged about my process, featured it in my book, and preach and teach it to other writers. The Story.

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

Writing for video and print are different but it's a helpful exercise to imagine a nightly news anchor reading the story aloud. I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. So what were this story's particular offenses?

How to Cut Case Study Approval Times by 75%

Stories that Sell

little prep work and simple processes will help your case studies sail over approval hurdles. When it comes to customer case studies, there is a worst-case scenario. You can spend a healthy sum and 1-2 days’ worth of work crafting a beautiful tale of a customer’s positive experience with a product or service. Then, slam. The project hits a brick wall when it reaches the customer.

Story Musings from the Depths of a Bad Cold

Stories that Sell

Not sure if the zinc lozenges actually help reduce cold symptoms, or we just think they do. This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer stories kept on working. There are a lot of cold remedies out there, and who knows what really works? But in our house, we turn to Cold-EEZE.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Are You Leaving the Icing off Customer Case Studies?

Stories that Sell

This helps prospects also associate and say, yes, that’s a challenge we’re having too! Peel back the lid on how others have made decisions, which helps prospects make the decision as well. You do your best, but I can tell you from experience that relationships help. By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat.

6 Steps to a Strategic Shortlist of Featured Customers

Stories that Sell

These 6 steps will help you narrow your pool of candidates and get started: 1. "We have tons of happy customers. How do we decide which ones to feature in case studies?" When it comes to customer case studies – and business in general – too many happy customers is a great problem to have. But how do you decide which customers to feature? Small, midsize, large? Or both?

Customer Stories in Action: Clarity.fm

Stories that Sell

boilerplate sidebar with one or two sentences would help orient the reader to what Clarity provides. More diverse stories - If Clarity wants to market to non-founders (and maybe they don''t), such as executives and leaders, then adding success stories on those folks would help target a broader audience. On the main page, Clarity presents the customer stories in playing-card format.

The Triathlon of Freelance Writing

Stories that Sell

My husband does triathlons for fun - small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race day. "Where do I stash my energy gels on the run? Do I need a clean pair of socks before the run? And I can''t forget my nipple Band-Aids?!" I, on the other hand, do not race triathlons. Take last week for instance.

The 3 Can’t-Miss Pieces of Any Consulting Case Study

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Customer case studies – featuring engagements with real customers – help set consultants apart from the competition, but ONLY IF they contain certain messages. In the classic movie, The Wizard of Oz , Dorothy and the group finally arrive at Oz only to learn that the great Wizard is only a man running controls behind a curtain. It’s not any sort of magic afterall. Approach.

Getting Measurable Results on the Hard-to-Measure

Stories that Sell

It’s not only valuable data for customer stories, but also helps you and customers clearly see the impact of the solution. In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. If you think you can’t measure what you do, there’s hope. Look for the most impressive gains between the before and after.

Dear Vendor: You’re Not Helping Me Buy from You

Stories that Sell

That’s because we’re trying to wade through a sea of potential vendors who can help, most immediately, with floors and doors. You know what would help? Help customers buy from you! The post Dear Vendor: You’re Not Helping Me Buy from You appeared first on Stories That Sell. Only a few square feet have been updated since our home was built nearly 30 years ago.

How, When and Where Buyers Want Case Studies

Stories that Sell

Not only does this insight help companies plan collateral accordingly but also guide writers in what audiences want today. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Pretty impressive, huh?

How to Repackage Precious Case Study Content

Stories that Sell

If they’re doing cool, best practices things, and your solution helps with that, find relevant awards programs and ask their permission to submit them. Show all your audiences how you help customers solve their problems. Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Here’s a great example. Press releases.

When Customers Won’t Give Up Measurable Results for Case Studies

Stories that Sell

The website indicates that "55% of its revenue now comes from outside Italy." Great stat because my client provides information to help this company make decisions about new geographic markets. The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results. You ask a question. No go.

Being a Successful Freelancer: 25 Things I Learned the Hard Way

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At the time, there were a few helpful books on the topic (Bob Bly and Peter Bowerman), but much of what I learned came from experience. Calibri"> Just because you reach out to a prospect that seems perfect, that doesn’t mean they need your help now. There are lots of writers out there but there are more companies that need help. Normal. 0. false. false. false. EN-US.

An On-Ramp to Writing Better Case Studies

Stories that Sell

Armed with skills and best practices, you can confidently approach clients and win more projects – helping you break into this lucrative field. Have you ever tried to drive in an unfamiliar place - especially at night - and just couldn't get your bearings? Even if you have a map or trusty smart phone, you can still get lost in new territory. Create stories that get better results.

The “Leave-Behind” Doc for Asking Customers for Case Studies

Stories that Sell

Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: "Will you ask so-and-so if he/she likes me?" In a job search, we ask friends to introduce us to professional contacts they know at certain organizations. In most cases, that's a sales or account rep who knows the customer well.

Remember, and Be More Memorable – with Stories

Stories that Sell

How can you use story to help you remember and also to be memorable to others? Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Shawn Callahan. Andi Bell is a lean, 30-something Londoner. How did he do it? Andi has a method.