Social Marketing Forum

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Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

The main reason is the fact that our prospects and customers use social media and that word-of-mouth is an incredibly rich source of information, interaction possibilities and so on to help us in improving our overall communication strategy and increase customer satisfaction. Word-of-mouth is not something new. Warning: while you are reading this someone is talking about your business.

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

How much time do you feel a company (or outsourced help) should devote towards social media (per day/week)? There are also tools to help you manage online time and syndicate content (like Ping.fm) across multiple platforms. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz.

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Dave Chaffey: The Online Value Proposition

Social Marketing Forum

Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards? B2B marketing B2C marketing Brand marketing Social media marketing Dave Chaffey Fusion Marketing Experience online marketing social marketing

The Single Main Reason Why People Start Following Brands Online

Social Marketing Forum

The Cone survey found that being helped and customer service rank second to promotions as reasons to follow, while Beyond found it’s “love of the product”. Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 These findings are not shocking.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Maggie Fox: Be Yourself, Deliver Value And Think Differently

Social Marketing Forum

While working at SMG, Maggie has helped to create and execute social media strategies for the likes of Ford Motors, SAP, Thomson Reuters, 3M and CNN. Maggie Fox is the Founder and CEO of Social Media Group, one of the largest independent social media agencies in the world. An interview. Interviews interview Maggie Fox social media marketing

Twitter: The CB Radio Of The New Millennium

Social Marketing Forum

It should also help keep things in perspective for business trying to leverage it to reach potential customers. Twitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. Opinion Social media marketing CB radio Twitter

Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

Social Marketing Forum

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. What can be measured and what can’t? Measure.

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

Customers further seemed to have positive customer service experiences if their questions and problems were rapidly and accurately addressed, if the customer service operator showed empathy and listened well, if the people they talked to for their questions were friendly and willing to go just that little bit further to help them out. Today we are using all possible channels to provide customer service to our customers. People demand 24/24 and 7/7. I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. What does reality show?

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Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions

Social Marketing Forum

which aims to “help businesses build, cultivate and measure success in the new Web&#. Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Earlier this year, Brian published his latest book Engage! First, I shared a thought with Brian and wanted to know what his reaction was. Looks like cross-channel.

Email Marketing: Who’s on First and What’s on Second?

Social Marketing Forum

When it comes to email marketing, remembering those two lines might just help you with your next campaign. Abbott and Costello for those of you too young to remember made the title of this article famous.  Their comedy bit about baseball and Who’s on First (see below) is a classic.  When you plan to send [.]. Email marketing

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Five Anti-Tips to Succeed in Viral Marketing

Social Marketing Forum

In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign. Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. Viral marketing viral marketing word-of-mouth marketing

Five Tips to Improve SEO Using YouTube

Social Marketing Forum

Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.

Chris Brogan: All These Numbers Like Friends and Followers are Useless

Social Marketing Forum

But what I’ve done for decades is help people understand complex things in a simple way. To me, the beauty of these tools is that they jump gates to help others. Be helpful. To me, this is what made me who I am, and it’s what makes me useful to others. I’m helpful all the damned time. 5. That’s what I’ve done forever and what I do now. Essentially. 2. Location is big.

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Using Customer Cases in Marketing and Sales 2.0

Social Marketing Forum

hope they can help you in finding new ways to use customer cases, on top of the above mentioned. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating.  Because customer cases can be so much more than what they are traditionally used for as you can read in this post. This is still the case for most businesses. However, we disagreed.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Quick Guide to Indirect Sales Increases via Social Media Marketing

Social Marketing Forum

Demonstrate the transparency of your intentions by stating the purpose of your branding program: “This Facebook page dedicated to Brand XYZ helps consumers make better choices about Topic XYZ.&# To get the most out of social media marketing, you have to embrace the fact that the participation you get from campaigns is meant to provide the type of value that expedites sales, not necessarily to increases them directly. In this post you find the necessary guidelines to get your social media marketing campaign on tracks with a focus on indirect sales effects and long-term value.

Prospecting the Social Customer

Social Marketing Forum

Social media marketing is ultimately a connected web of hubs and spokes that strengthen each other (and other forms of marketing) and helps companies to participate and interact where their customers are. Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Easy too. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. Via an online form or whatever.

Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. Those numbers are right at your fingertips. Product News

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked. Certainly.

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business? After all, we get by “ with a little help from our friends.”

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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How Engaging Content Helps You Improve Your Search Rankings

Visually

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? Source ).

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

10 Tips To Help You Conduct A Superb Video Interview

B2B Marketing Insider

By Alex Poulos, LaunchPad Media Interviews can help you create great video content if the “talking heads” sound genuine and interesting. The post 10 Tips To Help You Conduct A Superb Video Interview appeared first on Marketing Insider Group. But how can you elicit from people who aren’t professional actors the kind of sound-bites an editor needs to tell a captivating story?

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?

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How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers. Content Marketing

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Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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Can Video Help To Humanize Your Brand?

B2B Marketing Insider

The post Can Video Help To Humanize Your Brand? I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now  swimming in content  and information. We are struggling in a growing battle for customer attention. Some of us are trying to change our approach to the way we tell stories.

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Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Doing so can help the two team up to establish goals that are realistic and communicated to all. This helps keep the Sales team in check (“There’s no way we can quadruple sales in 30 days!”) ”) as well as helps Marketing understand how to position their campaigns to support Sales’ goals. This not only gives direction for marketing campaigns, but also helps Sales realize its internal goals numbers-wise. 3. For example, if you use project management software, add sales reps in so they can be assigned tasks to help marketing out. 4.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly. The post How Big Data and Marketing Analytics Help Sales appeared first on. Marketing analytics is the answer. Try googling the words “Big Data.”