Optimizing it and helping sales and marketing teams take advantage of it certainly is. Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers. The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!) Sales 2.0 Sales 2.0 MORE >>

Some might be closing out the year, but many are willing to help those elves with their heads down making appointments. We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. So I give you these thoughts to consider, and recommend you keep dialing with cheer: Prospects are thinking about next year. Prospects are traveling less and possibly sitting next to their phones (especially during the week between Christmas and New Year's). MORE >>

Green Leads has decided to let our clients help with our green initiatives by using a portion of our meeting revenue to purchase carbon offsets: Phone Meetings : 0.002 tons CO2 Face to Face by Car : 0.08 Someone asked me recently where the Green in Green Leads came from? It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting. MORE >>

Tools - Don't just help your team, implement Sales 2.0 Help them with things like list-building, email creations, scripting, etc. Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline. ” That's the $64,000 question. If your team is happy, they’re going to be executing at a higher level. MORE >>

all of [HubSpot's] implementation and support consultants also sit among sales and marketing, so we have sales, marketing and post-sales all together, helping to build even more cross functional communication." In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. So in that regard, what do you do? What do you do when your outbound marketing efforts fall flat? Evaluate. Augment with Experts. MORE >>