Creating a Continuously Improving Content Strategy
JANUARY 6, 2014
David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle: The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.
Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further. Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Oscar night !
5 Tools to Measure Digital Influence
MAY 29, 2012
Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). Listed below are five tools that measure social influence: Klout.
5 Ways to Use Social Media for Real Estate Marketing
MARCH 18, 2014
This helps you to establish yourself as a local authority and interact with your clients. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either! 2.
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. Many online marketers have been utilizing SEO tactics since before there were plugins to help, so they keep putting off that download. Hire an expert or have a review. Author Markups. Optimize your social accounts.
How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
As Twitter started to explode, apps and software-as-a-service upstarts like Bitly were born, which helped businesses communicate and improve their social following. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. This became the first online messaging service, growing popular on bulletin board systems, according to DailyFinance.com.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
Paying more attention to typography during search engine optimization can really help you drive more traffic and boost sales. It’s helpful to know these terms when you’re discussing typography with your web design team: Typeface : Text styles like Times New Roman, Tahoma and Arial are commonly called fonts, but the correct name is actually typeface. Overview of Typesetting.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Social media, when used properly and consistently, can help small businesses increase referrals. Since Besides helping increase reputation as an expert in your field, social media also provides the opportunity to increase the conversations that people are having online about your company (which, if positive, can lead to an increase in referrals). photo by coolio-claire , on Flickr).
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
How to Incorporate Video Into Your Website for Better Conversion
NOVEMBER 6, 2013
Written owners’ manuals are helpful, but a video explaining how to install or use a product is better. Plus, the process of making the video can help you do a better job of anticipating customer questions. Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
The Need for an Internet Marketing Strategy
MARCH 10, 2014
Understanding what you are trying to achieve with each marketing tactic will help you understand which metrics to use. Secondary metrics will help you understand how each tactic is performing. — they are not necessarily right for your business or organization. What tactics to use should be decided by understanding the audience you are trying to reach and where they are online.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy. Our team is committed to helping you succeed in every social media campaign your company desires to launch. This is a guest post by Sean Gallahar from i7 Marketing. successful social media campaign has a few components that make it profitable, worthwhile, and useful.
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
It may help to create an editorial calendar, especially if you’ll have different people creating content or posting on different days. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What do you think?
5 New B2B Sales and Marketing Strategies
helps generate qualified leads, but moves customers through the buyer stages. marketing and sales leaders will help generate high-quality leads and maximize. come in from sales – without the help of marketing – close at a rate of 1.5%”. 4. We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
State of the Social Web from Dave Linabury #smcd
JANUARY 19, 2011
Is Geospatial helpful or hellish? Smart frames and wallets help people grasp abstract ideas like virtual money with tangible feedback. It’s connecting people and how it impacts and helps them. Start thinking about objects and other ways to help people connect to each other. To blow your mind read “Age of Spiritual Machines by Raymond Kurzweil.
6 Ways to Use Embedded Tweets to Help Your Business
SEPTEMBER 16, 2013
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. - 6 Ways to Use Embedded Tweets to Help Your Business by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. Image via CrunchBase Are you looking for creative ways to embed tweets on your website?
Top Internet marketing strategy links for the week of July 20, 2013
JULY 20, 2013
Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
How to Know if Social Media Efforts are Paying Off
JANUARY 12, 2015
It can be of enormous help to a business person and especially so when they’re trying to better understand their social media numbers. Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign.
Help Support NextGen Tech Women #ngtechwomen
MAY 5, 2011
In order to help raise funds for the National Center for Women in Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests, today online social media and technology communities will seek to raise $25,000 by reaching out to their networks. How can you help? Get the word out!
Sazcast Episode 34 – Mobile Websites with Dave Peckens
NOVEMBER 28, 2011
Google GoMo Helps Businesses Go Mobile (Mashable). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). News & Note
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Lists Twitter lists can make it a lot easier to group people and keep track of what’s going on. I have a list for my influencers so I can help share their stuff and keep track of what they’re saying. I also have lists for bloggers I follow, local businesses, and local people. Searches Twitter has a great search tool for seeing what conversations are happening.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? the “what”.
The Art and Value of Repurposing Content
NOVEMBER 5, 2014
Repurposing content helps you maximize the reach and efficacy of each piece of content you create. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. What to photograph? What to feature? How to create content, day in and day out, and keep it fresh and interesting?
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
Can you help ease frustration by providing additional content or information? Look at the conversations that competitors, industry publications, and customers are having and see how you can help. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Answer the questions as content for everyone.
Understanding the Online ROI of Offline and Online Advertising
NOVEMBER 11, 2013
These tactics are actually extremely helpful for measuring the ROI of online advertising as well. I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… Set Specific Goals One of the biggest problems that many advertising (and marketing) campaigns have is the lack of a clear goal. News & Notes
Ways to Empower Your Brand Ambassadors
JUNE 5, 2013
Kate Spade does a great job at this by helping fans “dress up” their digital essentials every month with a new featured wallpaper design for his or her mobile, iPad, computer and Facebook timeline. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing.
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
It can help you get more customers and attract better customers. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. You do want more and better customers, right? Watch to learn.
Your Website is Your Online Business Card
AUGUST 7, 2013
You want potential customers to not only understand exactly how you can help, but why you’re different than your competitors. Customer testimonials and reviews help, as do case studies with specific results that solve a specific problem. Spelling out a clear call to action helps direct potential customers to the next step in the process. Not sure what questions to answer?
Successful Marketing Always Has a Return
MAY 28, 2013
That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. I see this especially happen with marketing decisions. Marketing can help improve all of these areas. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending.
3 Brand Publishers You Should Copy
DECEMBER 19, 2014
DriveTime, a used car dealership, helps people with credit challenges find and finance a car. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
5 Tips for Better Twitter Advertising
JULY 15, 2014
Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories. Good Messaging. Competitive Budget.