We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: Provide One-to-One Contact - The biggest thing social media marketing can do for sales is help create one-on-one relationships between customers and potential customers and the company. What did I miss? Marketing Strategy MORE >>

As brilliant as these commercials and viral videos have been, it all comes down to whether or not they helped increase sales. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Takeoff. Interactions. MORE >>

To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… Developing a Mobile Strategy. Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. What do you think about the potential of mobile marketing for your organization? photo by Yutaka Tsutano , on Flickr). Marketing Mobile MORE >>

The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people. Tags: Business Content Marketing News & Notes SEO best practice best practices content strategy help search engine internet marketing search engine optimization search engines seo best practice seo copywriting seo marketing seo search engine optimization world wide web SEO (search engine optimization) is very important tactic for any website. Follow Best Practices. Choose Only Important Keywords. MORE >>

Visa recently created a network and website, The Visa Business Network , to help small business owners get the answers they need so they can get back to work. Each goal has step by step instructions that can help a business owner figure out what needs to be done. Anyone is an Expert Providing experts who monitor Goals and provide mentorship is really helpful. Starting and running your own business can be a daunting task. You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. think the Goals idea is a good one. MORE >>