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Creating a Continuously Improving Content Strategy

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David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle: The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.

Behind-the-Scenes Content a Big Win for NYFW

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willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further. Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Oscar night !

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5 Ways to Use Social Media for Real Estate Marketing

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This helps you to establish yourself as a local authority and interact with your clients. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either! 2.

5 Tools to Measure Digital Influence

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Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). Listed below are five tools that measure social influence: Klout.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

How Twitter Grew From a Microblog Into a Business Tool

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As Twitter started to explode, apps and software-as-a-service upstarts like Bitly were born, which helped businesses communicate and improve their social following. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. This became the first online messaging service, growing popular on bulletin board systems, according to DailyFinance.com.

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6 Ways to Increase Word of Mouth Referrals with Social Media

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Social media, when used properly and consistently, can help small businesses increase referrals. Since Besides helping increase reputation as an expert in your field, social media also provides the opportunity to increase the conversations that people are having online about your company (which, if positive, can lead to an increase in referrals). photo by coolio-claire , on Flickr).

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. Many online marketers have been utilizing SEO tactics since before there were plugins to help, so they keep putting off that download. Hire an expert or have a review. Author Markups. Optimize your social accounts.

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6 Ways to Use Embedded Tweets to Help Your Business

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In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. -  6 Ways to Use Embedded Tweets to Help Your Business   by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. Image via CrunchBase Are you looking for creative ways to embed tweets on your website?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Help Support NextGen Tech Women #ngtechwomen

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In order to help raise funds for the National Center for Women in Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests, today online social media and technology communities will seek to raise $25,000 by reaching out to their networks. How can you help? Get the word out!

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

5 Strategies for Managing the Twitter Firehose

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Lists Twitter lists can make it a lot easier to group people and keep track of what’s going on.  I have a list for my influencers so I can help share their stuff and keep track of what they’re saying.  I also have lists for bloggers I follow, local businesses, and local people. Searches Twitter has a great search tool for seeing what conversations are happening.

15 Sources of New Content for Your Social Media Strategy

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Can you help ease frustration by providing additional content or information? Look at the conversations that competitors, industry publications, and customers are having and see how you can help. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Answer the questions as content for everyone.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The Need for an Internet Marketing Strategy

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Understanding what you are trying to achieve with each marketing tactic will help you understand which metrics to use. Secondary metrics will help you understand how each tactic is performing. — they are not necessarily right for your business or organization. What tactics to use should be decided by understanding the audience you are trying to reach and where they are online.

12 Tips for Creating a Social Media Content Strategy

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It may help to create an editorial calendar, especially if you’ll have different people creating content or posting on different days. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What do you think?

Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. Marketing can help improve all of these areas. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending.

Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well.  I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… Set Specific Goals One of the biggest problems that many advertising (and marketing) campaigns have is the lack of a clear goal. News & Notes

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Sazcast Episode 34 – Mobile Websites with Dave Peckens

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Google GoMo Helps Businesses Go Mobile (Mashable). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). News & Note

How to Ensure Your Social Media Campaign Succeeds

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Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy. Our team is committed to helping you succeed in every social media campaign your company desires to launch. This is a guest post by Sean Gallahar from i7 Marketing. successful social media campaign has a few components that make it profitable, worthwhile, and useful.

State of the Social Web from Dave Linabury #smcd

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Is Geospatial helpful or hellish? Smart frames and wallets help people grasp abstract ideas like virtual money with tangible feedback. It’s connecting people and how it impacts and helps them. Start thinking about objects and other ways to help people connect to each other. To blow your mind read “Age of Spiritual Machines&# by Raymond Kurzweil.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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We’re posting the best articles from the year to help you get 2011 off to the right start! Setup a Twitter chat using a hashtag at a specific time (helps to have a topic too) and get people talking. 2010 in Review! They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., Don’t spam!

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

5 Tips for Better Twitter Advertising

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Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories. Good Messaging. Competitive Budget.

What Makes #ungeeked So Special

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But what really made the difference (to me) is how everyone (conference organizers, speakers, attendees, and even previous attendees and attendees from other ungeeked events) formed a open, friendly, and helpful community. Helpful & Giving. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. Friendly & Open.

Give Your Marketing a Chance

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Different tactics will have different results, so setting goals that are realistic to what you’re doing will help you understand what you can achieve, as well as helping you figure out what you need to do to make your tactics successful. Your goal and investments can help you understand how long you need to wait for results.  In the meantime, be patient. Marketing

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Why Your Content Always Need Images

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Images also serve to help break up long bits of text and move the eye down the page. Done well, images can even help your marketing by catching the eye and providing a favorable impression. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked. How do you use images in your posts?

How to Know if Social Media Efforts are Paying Off

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It can be of enormous help to a business person and especially so when they’re trying to better understand their social media numbers. Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign.

6 Steps for Measuring Social Media

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These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be). Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. View more presentations from Jay Baer.

The Art and Value of Repurposing Content

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Repurposing content helps you maximize the reach and efficacy of each piece of content you create. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. What to photograph? What to feature? How to create content, day in and day out, and keep it fresh and interesting?

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How and Why to Get Started with Video Advertising

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It can help you get more customers and attract better customers. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. You do want more and better customers, right? Watch to learn.

Ways to Empower Your Brand Ambassadors

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Kate Spade does a great job at this by helping fans “dress up” their digital essentials every month with a new featured wallpaper design for his or her mobile, iPad, computer and Facebook timeline. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing.

Top Internet strategy, marketing and technology links for the week of April 27, 2013

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Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

3 Tips for the Best Use of Video in Mobile Marketing

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These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. Others raise that estimate to 83 percent.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Why Training Staff How to Use Social Media Will Help Your Business  (Future Lab). How to Get Reader Feedback that Helps Shape Your Next Product  (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Websites Have to Get Better  (ReadWriteWeb).

Top 5 Tips for a Successful Kickstarter Campaign

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If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people. Just use your common sense. Marketing