To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. For nine more ideas , check out one of Jamie's first posts on Savvy B2B! Including in-line links to the eBook as part of your web copy. MORE >>

In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Jonathan also helped his book launch by pre-selling a bundled package (including some of his previous work for free) and lining up interviews with blogs and publications. Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. MORE >>

Company] is a leading Advanced Technology partner that leverages its extensive experience to enable organizations to Connect to their customers, Collaborate to help them achieve their organizational vision, and Create new ways of solving their organizational problems by using innovation. Our business first, technology second methodology is a unique approach that helps our customers drive sales, propel business performance, and improve operational efficiency. And then, just in case they missed your industry, they state that they can still likely help you. Are you impressed? MORE >>

Findings from research conducted by Searchmetrics help explain this trend. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. MORE >>

few of the companies can even help you develop a white paper – or help you reuse your content by turning your white paper into a podcast or Webinar. If you'd like someone else to do all the legwork, you could work with an agency such as Connect Direct (CDI) who can help you choose the right programs. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. MORE >>