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A creative director’s take on marketing strategy and tactics

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and that helped us talk them out of it. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Mac: Clients give us all sorts of input, right? Peter: “All sorts” is a good way to describe it. And we do that a lot. Right.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

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She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more. This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Confused people do nothing.

How to Improve Your Marketing Automation ROI

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By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads.

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B2B telemarketing: An interview with Michael Brown

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Smart callers call to learn what the prospect’s organization is trying to accomplish, and to see if the caller’s product or service would be helpful. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Cold callers call to pitch.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

B2B Marketing Automation: Crawl, Walk, Run, Win

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B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The good news? Step 1: Develop Personas and Related Content.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

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Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010). Jon, you mentioned the "Revenue Cycle."

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B2B marketing automation: An interview with Will Schnabel

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They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities. And the consulting capabilities around our solutions have also matured rapidly, with proven methodologies emerging that help a client crawl, walk, and then run - over time - with marketing automation.

B2B marketing and lead generation campaigns: Expert tips

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Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing. In language they understand. Check everything.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

enjoyed our content or how it helped a rep explain our company’s value proposition. It helps to make content accessible, presentable and trackable, instantly and intuitively, from a single standalone platform that can be accessed via the web, mobile devices, email clients and CRM systems. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. and value. post-production.

Email tips from one of our B2B lead generation and marketing automation experts

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Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Here are Altaf’s Top Three Email Tips: A/B Test Your Outcomes. Email Marketing is Not Standalone.

Is social media effective for B2B lead generation?

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Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? about a survey they recently conducted. Not bad!

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

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NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Westin Waltham Boston. Exit 27A off Interstate 95/Route 128). Learn more or register here. Can’t make it? Be notified about future events.

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Graphic design tips from one of our experts

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Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: Looking good is only half the battle. Less is more.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Learn the secrets to generating more B2B leads and sales for less

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NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 17 million targeted sales prospects. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? Boston/Waltham New York City. And only do what works.

B2B Email Marketing: Interview with Stephanie Miller

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Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. The Golden Rule of email marketing is to treat your subscribers the way you would like to be treated – only sending them information that is relevant, timely and helpful. For free trial downloaders, send a series that guides them through getting started and then to exploring cool features that you know help close a deal. Yikes! Avoid high frequency.

Looking for a roadmap to more revenue? Read this book!

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Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it. The book is formatted in logical steps to help you discover and document your customer's buying process, so that your sales and marketing efforts can be redesigned for how your buyers want to buy. The good news?

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B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

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Dianna helps businesses with their B2B marketing communications content strategy and implementation. The job description did not address the most important fact: that marketing’s job is to help sales do their job – i.e., get results! This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Second, strategy doesn’t match the objective. Please tell me more about that.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Increasing B2B Lead Management ROI: 4 Key Performance Indicators

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Developing and offering information that meets the needs of your prospects, particularly as they move from awareness to inquiry to consideration and on to purchase, is essential both for getting prospects to identify themselves to you and for helping move your prospects forward in their buying process. Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. Because it validates some of what I’ve been recommending to my clients for years. Lead scoring. Content. Nurture early-stage buyers.

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Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

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Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours.

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The B2B Lead Generation Benchmark Study Report: Useful data and advice

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Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? This report will help you figure out what you can do to boost your short term leads and sales results before the year is over. And if you are starting to plan and budget for next year’s B2B lead generation programs and campaigns, the report will help guide your decisions on how to get the best results in 2010. Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Yes, I’m one of them!).

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Get up to speed on B2B marketing automation in an hour for free

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NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects. As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! EDT (GMT-4).

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Content Strategy for Marketing

Learn how developing a content strategy can help you reach. challenge that content strategy can help you overcome. More specifically, content strategy helps bring your vision as a content-focused marketing. To learn about how we helped Dell and other. team to be a daunting task and bring in an outside firm to help. To help you prioritize. Content. Content.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

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Is there anything else marketing professionals should know about to help drive sales results for their company? This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Please clarify what “sales and marketing alignment&# means. Who is our Ideal Customer?

Be my guest at B2B Marketing University in Dallas on June 23, 2010

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This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. When: June 23, 2010. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240.

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Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

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This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116.

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B2B Marketing University: See you in Palo Alto on April 7th…

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This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. No product pitches.

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

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This information will help you find similar companies and decision-makers to target with your marketing efforts. You could combine horizontal and geographic marketing with a statement such as: “We are right here in Akron, Ohio, and we are uniquely qualified to help you with your inventory-control needs.&#. Profitability. This ranking is more subjective than the first two.

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

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This information will help you find similar companies and decision-makers to target with your marketing efforts. You could combine horizontal and geographic marketing with a statement such as: “We are right here in Akron, Ohio, and we are uniquely qualified to help you with your inventory-control needs.&#. Profitability. This ranking is more subjective than the first two.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

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The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". Selling to the Government is Mark's third book and it's chock-full of strategies, tactics, tips and examples of how to generate more business from the US federal, state and local government which collectively is the largest buyer of products and services in the world. Or use this link.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

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How to nurture or “date” your longer-term prospects until they are ready to buy—leveraging marketing to help them move from awareness to inquiry to consideration and purchase. If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. 8:30 am to 12:30 pm. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC. Which lead generation tactics are working best today, and which should you avoid. These workshops are sponsored by.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

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I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation: AcquireB2B – Driving leads & sales with marketing automation™ Three Ways to Learn More. Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.