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Does Your Content Have Superpowers?

PWB Marketing Blog

If you don’t have a clearly defined set of brand values, we can help you with that. A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Brand Power.

Content Calendar for Content Marketing

PWB Marketing Blog

As we have been creating a new marketing campaign that will include radio ads, billboards, print campaigns as well as their PPC and social platforms, I thought that a content calendar might be helpful. I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance!

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] Social media helps B2B marketers improve search results ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. 2.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

Asking yourself the right questions will help you to better understand if you should pass for now and wait, put your toe in the water with Google+ Pages, or dive in deep. When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. They look really great. Lingering questions plague my thoughts: Is it really all that?

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

The top of the funnel should be content that is educational and helps your prospect with a problem they’re facing. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. If you want results, first stop talking so much about yourself.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We’ve also helped companies out of messes they’ve made with ineffective websites. The data is only as good as your ability to run reports and interpret it, so if you’re not getting the most out of Google Analytics, ask a Google Analytics Certified Professional for help. They can help get actionable insight for you to make informed business decisions.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Create a Site Map – A site map helps search spiders index your content. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. It’s true.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

15-page road map to help B2B companies launch a social media program, filled with charts and graphs. . This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

Optimize Your AdWords Campaigns

PWB Marketing Blog

Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Need help setting up your B2B AdWords campaigns? I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. That’s great.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

The Shop Arbor Hills marketing campaign helped me ask lots of questions. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. So I grabbed a copy to take back to the office.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

These five tips can help your video get seen in Google results and on YouTube’s site. Two, it helps your video get indexed when someone does a search for your company website. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Create a Company YouTube Page. This does two things. What have you done?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Online videos can also help with SEO efforts. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Don’t “do” social media because everyone’s talking about it. Then choose the right medium. Social.

Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix.

PWB Marketing Blog

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Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix!

PWB Marketing Blog

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What Can a Business Review Do For You?

PWB Marketing Blog

It’s not as challenging as getting client testimonials, however it can help validate their products and services. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did? BBB.org. City Search.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. So how do you get your stuff noticed?

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

If our case, people will see that we can help companies “Build a Brand ”, “ Generate Demand ”, and “Leverage New Media”. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits.

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Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Separate accounts can also help avoid overloading your audience – Aunt Joan may not be interested in my business blog, while my business associates may not care that my child got an A on his report card. Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” Any tips to add?

Don’t Be So Negative – Leveraging White Space

PWB Marketing Blog

With space around them. A few other key benefits of white space: It helps the reader prioritize – when the entire space is filled, the brain can’t process what to pay attention to first. While I was attending the Digital Summit Detroit last week, the topic of white space came up in a few presentations. Every day I see examples that illustrate the “cover every square inch” mantra. Sean-.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Of course ultimately, in this case, the effectiveness would be gauged in people turning up on Sunday morning, but in analyzing the site, the tools help us to understand areas for improvement. Knowing more about the depth of the water might be helpful before diving. The Would you dive in without knowing how deep the water was? You could, but you could end up in trouble.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Of course ultimately, in this case, the effectiveness would be gauged in people turning up on Sunday morning, but in analyzing the site, the tools help us to understand areas for improvement. Knowing more about the depth of the water might be helpful before diving. The Would you dive in without knowing how deep the water was? You could, but you could end up in trouble.

Facebook Ads: Do They Work?

PWB Marketing Blog

Through the three brief trials I ran, Facebook ads have certainly proven helpful on many levels. We can help. Let us help you define a roadmap to help you reach YOUR business marketing goals! There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped.

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Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Google Analytics can help you identify which Twitter conversations you should be listening for. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic.

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again. What does this mean to me? One word of caution.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. It might be helpful too, to create a list of topics, trends and links to help your employees spread the word. This will help encourage the push to your social media outlets. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Content Is King! Talk to Your Customers.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

It can also help improve user engagement. Sharing photos in social media often improves the chances that posts get views. Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign. Want to see a great example of sharing photos in social media? That my friends is user engagement.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

good SEO strategy can help boost your rankings in Google and get your business noticed. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. The other implication of this is clear: businesses need to be found online. One of the best ways to get visibility online is by getting your website to show up in Google. searches. And Yahoo?

Keyword Density: When Is It Enough?

PWB Marketing Blog

Here are a few tips to help find the perfect level of keyword density. Google has a great (free) keyword tool that can help determine which keywords would be searched for more often and also what keywords could be used in conjunction with the chosen keyword phrase. Need help reaching your intended audience? PWB Marketing can help, just give us a call (734) 995-5000.

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20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Drop us a line if you need help mapping out a customer acquisition model. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up. florist cannot. What is your average cost-per-click?

Social Media Size Guide 2016

PWB Marketing Blog

To help our social media clients, we created this handy infographic. If you need help with social media management or social media listening, PWB is here to help. Print it out and hang it up somewhere handy. Contact us at 734-995-5000 or at dialogue@pwb.com. social media social media images

Social Media Activity Influences Google Rankings

PWB Marketing Blog

While a change won’t be seen overnight in your Google ranking, consistent participation will help your future Google rankings. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings.

Channel Your Efforts

PWB Marketing Blog

Instead, consider how helping them to stand on their own with a powerful brand will enable them and fuel sales of YOUR product or service! Over the years, PWB has worked with a lot of clients with independent sales channels. Whether Value Added Resellers (VARs) in software, manufacturer’s representatives in manufacturing, or independent agents representing insurance companies, independent channel situations present unique challenges. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. Sean-.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

Certainly you can not stop what is going to happen but there are ways to help mitigate the problem. This should help prevent someone from inserting HTML code that may cause issues. As promised in last week’s post, at PWB we have a couple of our own predictions. September 2012: Many GoDaddy serviced websites go dark after hacker attack. Sixty-three Thousand! So what can you do?