Being “in the know” about your local community or industry is also helpful. Instead watching trends may be helpful. Watching your industry for press releases is also helpful. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. What it is, an example of newsjacking gone wrong, and you will get a few tips on how you can use the tactic to maximize your social media efforts. Find a local angle. MORE >>

The top of the funnel should be content that is educational and helps your prospect with a problem they’re facing. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. The truth is, people don’t care about your company, they care about themselves. Second, develop a content marketing strategy. MORE >>

Google Analytics can help you identify which Twitter conversations you should be listening for. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Tweet with them. MORE >>

Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed? and more. Now that’s quick! MORE >>

We’ve also helped companies out of messes they’ve made with ineffective websites. The data is only as good as your ability to run reports and interpret it, so if you’re not getting the most out of Google Analytics, ask a Google Analytics Certified Professional for help. They can help get actionable insight for you to make informed business decisions. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. MORE >>