Phoenix Rising

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Phoenix Rising is EVOLVING!

Phoenix Rising

  Unfortunately -there's no way to contact a Google human to help - and Feedburner can't locate the feed. To all my subscribers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth. The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. We had some issues with Feedburner during the transition - the system seems to have lost my Phoenix Rising feed.  So I'm stuck. Thanks much!!!

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Is Yesterday's News Preventing Your Success?

Phoenix Rising

While I was helping clients and their investors make fortunes, I didn't allow myself to receive more than 'just enough' everyone I know had a big hit. My good friend Bob Burg, and his co-author John David Mann, opened my eyes to the concept of receiving. Thanks to their wonderful series of Go-Giver books, I learned about my very own unconscious belief pattern that was blocking my receiving. Yes, I've always received enough to have a good life, but never better than good. Everyone but me.   I gave and gave and gave - to clients, friends and family.

Is Yesterday's News Preventing Your Success?

Phoenix Rising

While I was helping clients and their investors make fortunes, I didn't allow myself to receive more than 'just enough' everyone I know had a big hit. My good friend Bob Burg, and his co-author John David Mann, opened my eyes to the concept of receiving. Thanks to their wonderful series of Go-Giver books, I learned about my very own unconscious belief pattern that was blocking my receiving. Yes, I've always received enough to have a good life, but never better than good. Everyone but me.   I gave and gave and gave - to clients, friends and family.

8 Signs of a Positive Leader

Phoenix Rising

Leaders rise above the negative path - finding positive aspects in any situation to help their followers find a better way to live and grow. 2. When they comment - it's always in the spirit of positive, helpful and supportive advice or wisdom. Yesterday I added my two cents on sensationalism across so many aspects of our lives.    Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches may not be the best to follow. So here's my list. 1. Problem Solving.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Twisten Carefully

Phoenix Rising

found my favorite art director (who I haven't spoken to in 10 years) and now he's helping me with some re-branding. Thanks to the Twitter Vortex, I have the perfect team to help me launch 'Rebel 2.0' My information and networks may not be 'important' to other people- but it's darned important to me.   We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

Twisten Carefully

Phoenix Rising

found my favorite art director (who I haven't spoken to in 10 years) and now he's helping me with some re-branding. Thanks to the Twitter Vortex, I have the perfect team to help me launch 'Rebel 2.0' My information and networks may not be 'important' to other people- but it's darned important to me.   We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

We Are Responsible

Phoenix Rising

Those tough times also helped me to grow  as a person, So maybe 'fair' is about what helps us to expand and grow - not about what keeps us safe and stuck in our comfort zone? I believe we can all create 'fair' lives. I'm a big follower of the Law of Attraction (and Quantum Physics). believe that we create (or select) what we focus upon in our thoughts and intentions.    If I focus on good things - I create them, or select them out of the infinite stream of possibilities. know that my life is created by my focus.   Dramatically.

A Lesson From a Ski Hill

Phoenix Rising

  He was being gracious and helping my relocate my ski legs in this stuff. I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down.    Sierra Cement is heavy, heavy snow - think skiing slurpies. It changes with every inch - sometimes you move along, sometimes you get grabbed and stop suddenly.    It's an art to find your balance and stay down the hill when you're getting thrown all over the place. heard my head go Crack as it hit the hardpack and trust me, I felt the pain.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Changing My Game

Phoenix Rising

became aware of an old, and dangerous, recipe in my own life not too long ago. I've helped companies grow for over two decades now as a consultant.    In 2009, I decided it was time to step into the life of my dream as an author and speaker, sharing my consulting experience to help  people think differently about how to grow their business. I've always been an independent person, rarely taking the tried and true approach to anything.  Hanging onto old recipes limits our success. We all have old recipes running around in our brains.  Forget it.

No DMs Please

Phoenix Rising

Can I help? Just when I thought it was bad - it got worse. We all know how annoying all the Twitter 'Thanks for following' DMs are, right?    Mine have become downright out of control these days.    I miss my friends DMs thanks to all the SPAM in my DM column. It's worse than email because I can't block Tweets. wouldn't mind the DMs so much if they really were thanking me and/or offering something valuable. But we know that's not true either.  Recently I've been paying a bit more attention to those pesky DMs.

Legends

Phoenix Rising

Sometimes - they help us avoid the change we fear. Legends keep the past alive in our world. Legends are handed down from generation to generation. As they are passed along, they gather strength.    In many cultures - legends act as guidelines for behavior. We have corporate legends as well, rules and 'knowns' that we accept as truth. If you're wondering what legends I'm talking about, here are some examples.  Often we can’t even remember the source of those legends. We tend to hang onto those legends, the knowns about our businesses.

Think Small

Phoenix Rising

  Every morning we can wake up, resolve to help out a fellow employee whose been having a rough time lately, smile at a gloomy stranger on the street or do that special something for a loved one whose been so good to us.  In the meantime, we can begin everyday with a commitment help another through some small yet meaningful gesture. This year, I'm going to help one person every day of my year. It's the day for New Year's Resolutions yet again.   What a worthy cause! So why wait til New Year's? Small acts can make a huge difference.

That Personal Touch

Phoenix Rising

  I did this for decades, taking time to personally thank each and every client and partner who helped me through the year.  Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.   Personalized profiles are all the rage in outbound marketing.    We insert recipients' names into email campaigns that are tailored to what we assume are their requirements, thanks to a tailored sentence or two. Somehow - that doesn't seem like a truly personal approach. 

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Power Chicks Do It Bigger

Phoenix Rising

abide by the laws of many Gods and mankind, honor my fellow beings, use my power for the good of all beings that I can help.  Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. Power Chicks swagger over other women like no man I've ever met, while they're sucking up to the guys, just sweet as pie. And guess what? Power Chicks get by with More than Power Dudes ! Let's start with Martha Stewart - All American Heroine. Martha wanted to make big money. She wanted more. She went for it.

Absolute Power

Phoenix Rising

We help to create the monsters these powerful folks often become. Power is an ugly drug, a drug that many of us crave, some of us capture and we all believe we can manage oh-so-well. We point to those who slip and fall on the slippery slope of power, ridicule them and make jokes, knowing that we would never follow in their footsteps.    We behave as if those who slip and fall are the exception to the rules. Tiger is NOT the exception. Gosh how I wish he was. Our culture is determined to set up those in power for ultimate failure. We're all responsible.

Lessons From a Porch Light

Phoenix Rising

  Con artists offer to share their multi-million dollar bank accounts in the US if I'll only help them with a small funding.  The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. We all feel so powerless to do anything to stop them - so we do the best we can and delete and block - again and again. My email reflects Twitter.   My personal space is filled with blatant disrespect.

Primal Thinking

Phoenix Rising

  Seven guys didn't get it, at all. I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise.    Get it? If we focus on our goal and hit the bullseye, we'll do well financially. Another gal friend DM'd me on Twitter to tell me she loved irony in my post. My guys friends didn't.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Friends Who Are My Family!

Phoenix Rising

During the really hard times, when I was care-taking my mom, then dad, then my friend with AIDS, they helped hold me together. We laugh at life, share our experiences, help each other in as many ways as their are needs. I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. Then came Twitter. joined Twitter about six months ago. My NEW Family Photo!

Ready, Fire, Aim

Phoenix Rising

crisp, well-defined goal helps us focus our doing. That's kinda backwards, isn't it? catch myself doing it all the time. I get an idea, remember something I need to do, all while I'm in the middle of something else. I'm distracted by the new thought, so I get up to go fix whatever, grab whatever, do whatever, so I can come back and focus. But then sometimes I can't remember where I was going or what I was going to do. Or I see something along the way and stop to do it, then move on to something else, and remember my original goal, um well, sooner or later.

He Said, She Said

Phoenix Rising

We help our audiences hear our message when we communicate contextually, with stories or examples that bring home the power of the message we're sharing. I'm intrigued by the difference between what people say and what we hear. Communication is such a nebulous exercise. Especially with the rise of non-verbal communication in the form of texting, email, tweeting, FB posts and more.    If communicating was challenging before our digital age, think how complex it is today. We listen based on our own perspectives and experiences. Simply because of our own filters.

Learning to Say No

Phoenix Rising

also helped out every broken-winged bird that came my way, from friends and family to people I met in business.   Maybe it's as simple as offering to help an employee learn to do something for themselves instead of picking up the slack. I was always proud of being the go-to-girl. I admire all my associates who just say No. When a client or friend asks them for that little extra something, they sometimes graciously decline. One hundred hour weeks to pick up the extra load at a client's? No problem. We have to draw boundaries to be successful. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Never Say Never

Phoenix Rising

  Patches and these cowboys helped me once again appreciate the power of belief - in ourselves and in those around us. What would we accomplish if we believed anything is possible? I've been asking myself that question a lot lately. I'm transitioning from a 20 year career as a consultant, reinventing myself as an author and a speaker/business coach.There are days when I know I'm on the right track. The book is coming along, I have so much I want to share with audiences that I can't decide what to present in my first platform product. My dream life will never happen.

We Get more Flies with Sugar

Phoenix Rising

Now that's helpful to the customer, isn't it? My southern mother had all kinds of cute sayings about life and the pursuit.    This one came to mind this morning. "You get more flies with Sugar than you do with Vinegar" I was chatting with an associate  about a client of his who is in a battle with another vendor at a customer site.    There's lots of finger pointing about who was causing which problem. In the meantime the customer is stuck in the middle as his business grinds to a pace that even tortoise land would view as slow.

Use eMarketing to Change Your Marketing Game

Phoenix Rising

eMarketing Strategies for the Complex Sale is just the book to help your marketing team produce the most qualified prospects ever - prospects that are engaged and ready to buy.    Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. The goal? 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

eMarketing Strategies for the Complex Sale is just the book to help your marketing team produce the most qualified prospects ever - prospects that are engaged and ready to buy.    Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. The goal? 

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Are We Civilized?

Phoenix Rising

It's rare to have a stranger offer help of any kind these days. I have deep thoughts at gas stations. I was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded. As I was working the nozzle into the can, the owner gently took it out of my hands, smiled and shooshed me toward the truck with a wave of his hand.   What a welcome surprise. He gets my business forever! But then my reaction got me thinking. Why was I so surprised? After all, respect and common courtesy are fundamentals of any civilized society, right?  Are we really civilized?

My Personal Trust Initiative

Phoenix Rising

He lives in my guest cottage and helps me with my property. This week I've been waxing on about trust. Or rather, the lack of trust. Without trust - we run the risk of losing -  a lot. We can each rekindle the trust. If we take a step toward trust, others will follow our example. The world won't change overnight, but we can change it over time. Hopefully before we have to sign a waiver to have a meal at a restaurant. So I'm starting my own little trust initiative. Who knows, maybe it will rub off!   2) Get a haircut.  He knows me, he does a great job.

Are you Expanding or Contracting?

Phoenix Rising

former client called me last week. I'd helped them define their go-to-market strategy and positioning. With the help of a great friend and mentor, I found the perfect publisher!  We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. Contraction is not a path to success. My response ?   I had a choice.

Are you Expanding or Contracting?

Phoenix Rising

former client called me last week. I'd helped them define their go-to-market strategy and positioning. With the help of a great friend and mentor, I found the perfect publisher!  We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. Contraction is not a path to success. My response ?   I had a choice.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

When the Expert is Just Plain Wrong

Phoenix Rising

  In business and our personal lives, we trust them to help us see  more deeply into whatever situation we're facing.  We retain business experts to help us learn about new markets and situations. We seek out those with demonstrated success and longevity in a specific market, who have the hands on experience to help us succeed. We're all taught to trust the experts, whether they are a doctor, lawyer or Indian chief (I had to do that:)). Seriously, we all look to the experts for sage and sound advice.    Nope.

When the Expert is Just Plain Wrong

Phoenix Rising

  In business and our personal lives, we trust them to help us see  more deeply into whatever situation we're facing.  We retain business experts to help us learn about new markets and situations. We seek out those with demonstrated success and longevity in a specific market, who have the hands on experience to help us succeed. We're all taught to trust the experts, whether they are a doctor, lawyer or Indian chief (I had to do that:)). Seriously, we all look to the experts for sage and sound advice.    Nope.

Mine’s Bigger than Yours!

Phoenix Rising

They want to know that we understand their business, that we've helped others like them to do cool things for their business. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time. Do buyers really fall for that stuff? Certainly not for B2B type audiences. They aren’t. 

Mine’s Bigger than Yours!

Phoenix Rising

They want to know that we understand their business, that we've helped others like them to do cool things for their business. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time. Do buyers really fall for that stuff? Certainly not for B2B type audiences. They aren’t. 

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.