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| Page 1 of 1 | Previous | Next | PAUL GILLIN APRIL 13, 2011  How to Promote an Event with Social Media They help you publicize to a local community. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. Events of all sizes. | PAUL GILLIN AUGUST 9, 2012 How Twitter Amplifies a Customer Attack The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. The target publication date is late 2012. Now, thanks to the Internet, we know this is not true. | | | | | |
| PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups Success in social channels is all about helping other people. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. Follow Up. | PAUL GILLIN FEBRUARY 16, 2012 The Value of Tweeting Events RobertCollins Key to #SocialMedia success for #nonprofits: “Create a platform for the people you help to tell their stories.” A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway. This required almost no work on my part. SMB26”. | PAUL GILLIN AUGUST 26, 2011  Social Marketing Wisdom from the Insurance Industry – Really Today, State Farm is all over Facebook, with pages for the corporation , careers , Latino customers , the Bayou Classic football event and an innovative youth-oriented forum called State Farm Nation (right), where people can “discuss life’s challenges and opportunities, connect with others facing life-shaping decisions [and] find helpful tips and information.&# I couldn’t drink it.” | PAUL GILLIN AUGUST 20, 2010  Tips For Making That “Networking” Meeting More Fruitful If you want contacts who'll help you find a job, say so and I'll bring some. don’t mean this to sound self-serving, because I believe people who have been successful should lend a helping hand to those just starting. If you can’t think of a way to give value, ask the one question that no one has ever asked me in a networking meeting: “What can I do to help you?&# | | | | | | | |
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PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. MORE >> -
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011  Direct Marketing Doesn’t Have to Suck
may not buy from them, but I sure do help promote their wares. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Both turned out to be promotions for companies exhibiting at the conference. They fooled me good. MORE >> -
PAUL GILLIN | WEDNESDAY, AUGUST 29, 2012  Attack of the Customers: The Pampers Dry Max Crisis
The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line. In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. However, Rosana Shah of Baton Rouge, LA was not impressed. MORE >> -
PAUL GILLIN | FRIDAY, DECEMBER 9, 2011  The Social CIO: Texas Health Builds a Knowledge Engine
For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology. Rapid communication helped Texas Health become one of the first hospital networks to identify the outbreak of the virus and move to protect members. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Having played the scold, I also want to recognize the efforts of CIOs who get it. million customers. group has formed to design local TEDx events. MORE >> -
PAUL GILLIN | WEDNESDAY, MARCH 7, 2012  CIO Challenges Educators to Stay Relevant
Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”. Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Addressing a regional edition of the popular TED conference in Wichita, KS, Dr. Pendse , who is both the CIO of Wichita State University and an award-winning professor, said he chose the term “relevant” deliberately. he asked. he asked. MORE >>
- Research Finds Expanded Marketing Role Correlates With Business Results PAUL GILLIN | FRIDAY, JUNE 22, 2012
- Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
- Five Tips to Make Your Writing Sparkle PAUL GILLIN | THURSDAY, APRIL 28, 2011
- Social Marketing Hangover PAUL GILLIN | THURSDAY, JANUARY 6, 2011
- Oracle’s Social Media Policy PAUL GILLIN | THURSDAY, JULY 8, 2010
- Five Lessons From the Web 2.0 Summit PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010
- Tips for Building a Quality Twitter Following PAUL GILLIN | FRIDAY, JANUARY 13, 2012
- Oracle’s Updated Social Media Policy PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010
- IBM’s Beck: Social Business is About Enablement, Not Control PAUL GILLIN | TUESDAY, APRIL 24, 2012
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- Groupon Digs the Hole Deeper PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- How Much Should You Pay For Content? PAUL GILLIN | THURSDAY, JUNE 9, 2011
- Tribes Rule the Hyper-Social Organization PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
- IBMer: ‘Social Selling’ Is a Sales Process in Itself PAUL GILLIN | FRIDAY, APRIL 27, 2012
- Cool & Useful Sites for the Holidays PAUL GILLIN | SUNDAY, DECEMBER 18, 2011
- What Social Media Marketers Should and Shouldn’t Do PAUL GILLIN | TUESDAY, JUNE 18, 2013
- The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- Awareness E-Book Raises the Bar on Social Measurement PAUL GILLIN | FRIDAY, JULY 29, 2011
- Social Media RFP Gets An Update PAUL GILLIN | MONDAY, DECEMBER 27, 2010
- My New Book, ‘Attack of the Customers,’ is now available PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
- Seven Questions to Ask About Your Website PAUL GILLIN | THURSDAY, MAY 13, 2010
- A CIO Who Gets Social Business PAUL GILLIN | WEDNESDAY, MAY 16, 2012
- Paving Media Cow Paths PAUL GILLIN | WEDNESDAY, JULY 14, 2010
- IBM Expands Social Business Services PAUL GILLIN | MONDAY, JANUARY 16, 2012
- My Favorite Productivity Apps – Multimedia & Web PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
- Industrial Age Thinking Thwarts Potential of Internal Social Nets PAUL GILLIN | TUESDAY, FEBRUARY 14, 2012
- More Influence Hocus-Pocus PAUL GILLIN | FRIDAY, APRIL 13, 2012
- ‘The Truth about Leads’ Is Just That PAUL GILLIN | THURSDAY, FEBRUARY 2, 2012
- How Will Computers Serve Us in 2020? PAUL GILLIN | MONDAY, OCTOBER 31, 2011
- Live Blog: 3M Unites Global Workforce With Technology PAUL GILLIN | TUESDAY, JANUARY 17, 2012
- Finding Balance in the Always-On World PAUL GILLIN | FRIDAY, MAY 4, 2012
- How Will Technology Affect Employment? PAUL GILLIN | MONDAY, OCTOBER 31, 2011
- Got a Cause? Pen a Poem. Win 10 Grand. PAUL GILLIN | TUESDAY, MARCH 1, 2011
- A Quick Fix for the Latest WordPress Virus PAUL GILLIN | MONDAY, MAY 10, 2010
- Security Tips for Social Netizens PAUL GILLIN | TUESDAY, MAY 14, 2013
- Attack of the Customers Press Release PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- Unfair Rap on Gates PAUL GILLIN | SUNDAY, MARCH 17, 2013
- Surprising Security Gaps at Star-Studded D.C. Gala PAUL GILLIN | SUNDAY, APRIL 28, 2013
- “Content Rules” Is a Desktop Reference for Social Marketers PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
- Waiving Speaking Fee for Book Buyers PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- CareOne Cashes In On Community PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
- Social Marketing Wisdom From a True Practitioner PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- David Ferrucci on Building the World’s Smartest Computer PAUL GILLIN | MONDAY, OCTOBER 31, 2011
- Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies PAUL GILLIN | FRIDAY, JULY 15, 2011
- A Word of Mouth Campaign for Clean Drinking Water PAUL GILLIN | TUESDAY, JULY 13, 2010
- Live Blog: Day 2 Kickoff Strikes Transformation Theme PAUL GILLIN | TUESDAY, JANUARY 17, 2012
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