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Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing. The result? We can’t.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. Benefits of Using Predictive Analytics. Filling the Gaps. Infer.

How to Conquer 5 Common B2B Marketing Problems with Content

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This process helps you to attract, educate, engage and convert them into customers. They want to learn how your product or solution can help solve their problem in their industry. Mary, the Manager of Risk Management, wants to buy software that will help reduce the risk of fraud in accepting online credit card transactions. The cookies taste good. It’s simple. Enjoy them.

How Long Does it Take to Get Results from Content Marketing?

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That said, there are some generally accepted guidelines to help you assess if you’re on the right track. It starts with an understanding and helping your audience to solve their problems. In fact, Google is unlikely to help you unless you first prove your content is popular. Find out how  NuSpark Marketing  can help with your  content strategy  and  content creation.  .

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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Landing page — You should fill out the form because we can help solve your problems. Google sets bids to help get as many clicks as possible within a budget. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. Keep in mind the goal of paid search: to generate a click that converts.

6 Tips for Collaboration When Producing and Sharing Great Content

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It helps to periodically brainstorm with sales staff to refine content down the line so that it continues to produce results. It helps tremendously when both sales and marketing speak to each other often, and in the same language. And depending on the complexity of the project, tools like these can be a helpful way of centralizing the work stream. Get Your Players Together.

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Once you’ve convinced the powers that be that content marketing can help your business, you want to execute your pilot test correctly to ensure success. Such campaigns are familiar. The Three Step Persuasion Plan.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Lead Nurture Planning. Save time following up on bad leads. . Shortening of sales cycles.  Buyer Persona. .

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

A CMO’s Guide to Conversion Metrics with Google Adwords

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Organic listings are typically blogs or helpful articles. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Empathy with another individual can help him or her take the next step. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. “ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Most are mind-numbingly dull.

Who Should Nurture B2B Leads with Social Media?

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Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling

Effective Social Selling = Mindset over Tactics

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Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint? For immediate help, contact us at 610-812-2725 or email info@nusparkmarketing.com. . Some discount social altogether as a non-starter.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Why Marketing Automation Does Not Work

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How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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If you’re maxed out on time and resources to perform an optimal demand generation; lead generation plan, it’s OK to get help and outsource (hint!). The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally. Work together.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here These firms partner with online publishers to support content only, helping companies in their lead generation programs. Learn You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. The good news?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Building and effectively managing relationships with these influencers is the key to getting found by prospects, and Buzzstream helps me build those relationships, and track my communication. Need a radio station in Miami?- look it up.  Paid Search. AdRoll.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms.  . That’s what Google means when they refer to third-party data below in their help section.  So now you know!  .  . Ever wonder how a banner ad finds you? Let’s talk about DSPs.  . DEMAND SIDE PLATFORM.

SEO, Meta Descriptions, Content, and Generating Leads

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They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. Summary.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. Summary.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Online Display Advertising, Targeting, and Capturing Leads

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Kwanzoo not only helps create these ads, the data they capture integrates with the Google Display Network, Salesforce, and various marketing automation platforms. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Be helpful and compelling.   Continue to be helpful to prospects.  It’s not about quantity but quality of thought leadership.  Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving.  By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Reviewing competitive sites (and tools such as Spyfu).

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Targeting B2B Companies with Online Display and Social Media Advertising

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Here’s Bizo’ s targeting capability:  If you need help planning a campaign, well, that’s why I am here- to manage this tactic for you.  .    . With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 

Matching the Offer with Buyer Mindset: The Website Dilemma

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Knowing that, we can then present the buyer with offers that will match their receptivity and help them transition to the next stage. That’s where it’s helpful to diagram your offers and pages. Analytics Can Help. For larger, more complex sites, you can use your CRM to track visitor paths to help refine your stage mapping. You get the drift. In what stage are they?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Videos rank high in search results for appropriate keywords.  If your headline is memorable and compelling, prospects will notice your helpful videos and engage with them.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Summary.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.  Pay-Per-Click Tactical Services Video Posts

Content Marketing: Goals, Issues, Strategies

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Lead Nurturing: emails, more helpful articles and webinars! . I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. On-site SEO: web pages, page titles, meta descriptions. Then proceed. 

Website Call to Action; Alternatives to “Contact Us” for lead generation

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But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Here are some ideas for CTA’s to help you stand out from the crowd. Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Some examples are: Contact form filled out.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Visits.

An Overview of Google Analytics Goals & Conversion Metrics

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Time lag: Helps understand time to conversion. Conversions and Website Goals; A Primer.  . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.