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How to Create Content for a Winning Account-Based Marketing Strategy

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Here’s why it helps. This is where a helping hand from predictive analytics is in order. It’s helpful. You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. The Forces Behind the Rise of Account-Based Marketing. Yes, outbound is in again.)

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing. The result? We can’t.

How to Conquer 5 Common B2B Marketing Problems with Content

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This process helps you to attract, educate, engage and convert them into customers. They want to learn how your product or solution can help solve their problem in their industry. Mary, the Manager of Risk Management, wants to buy software that will help reduce the risk of fraud in accepting online credit card transactions. The cookies taste good. It’s simple. Enjoy them.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. Benefits of Using Predictive Analytics. Filling the Gaps. Infer.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. If someone else manages the Salesforce account for your company, you’ll need their help with this step. If you have a webmaster, he or she can help you with this. Your Salesforce account administrator can help you with this step.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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Landing page — You should fill out the form because we can help solve your problems. Google sets bids to help get as many clicks as possible within a budget. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. Keep in mind the goal of paid search: to generate a click that converts.

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Once you’ve convinced the powers that be that content marketing can help your business, you want to execute your pilot test correctly to ensure success. Such campaigns are familiar. The Three Step Persuasion Plan.

6 Tips for Collaboration When Producing and Sharing Great Content

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It helps to periodically brainstorm with sales staff to refine content down the line so that it continues to produce results. It helps tremendously when both sales and marketing speak to each other often, and in the same language. And depending on the complexity of the project, tools like these can be a helpful way of centralizing the work stream. Get Your Players Together.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Lead Nurture Planning. Save time following up on bad leads. . Shortening of sales cycles. Buyer Persona. .

A CMO’s Guide to Conversion Metrics with Google Adwords

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Organic listings are typically blogs or helpful articles. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Empathy with another individual can help him or her take the next step. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. “ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Most are mind-numbingly dull.

Who Should Nurture B2B Leads with Social Media?

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Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

Effective Social Selling = Mindset over Tactics

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Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint? For immediate help, contact us at 610-812-2725 or email info@nusparkmarketing.com. . Some discount social altogether as a non-starter.

Why Marketing Automation Does Not Work

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How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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If you’re maxed out on time and resources to perform an optimal demand generation; lead generation plan, it’s OK to get help and outsource (hint!). The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here. I look forward to more from my readers! . Act Naturally. Work together.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. These firms partner with online publishers to support content only, helping companies in their lead generation programs. You can use via ad networks or ad exchanges to help you placing banner ads with a compelling message on websites or e-newsletters.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Building and effectively managing relationships with these influencers is the key to getting found by prospects, and Buzzstream helps me build those relationships, and track my communication. calculators, and pencil erasers. Need a radio station in Miami?-

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . That’s what Google means when they refer to third-party data below in their help section. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. SUMMARY. .

SEO, Meta Descriptions, Content, and Generating Leads

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They may be great technicians, but we need help when it comes to writing compelling content that drives leads. Oh so long ago, the Meta description could help a page rank in the search engines for the words that were contained within it. Third, and most important, when the Meta description is used in the search results page, it can help increase the click-thru-rate.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. Summary.

Click 101

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. Summary.

Click 101

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Kwanzoo not only helps create these ads, the data they capture integrates with the Google Display Network, Salesforce, and various marketing automation platforms. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Be helpful and compelling. Continue to be helpful to prospects. Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. The multitude of tools, platforms, and techniques can be overwhelming at times. Content Marketing. Get to it! . Paid Media.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. So you really have to plan for your keyword strategy.

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Targeting B2B Companies with Online Display and Social Media Advertising

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Here’s Bizo’ s targeting capability: If you need help planning a campaign, well, that’s why I am here- to manage this tactic for you. . . With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. If your headline is memorable and compelling, prospects will notice your helpful videos and engage with them. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. Why Video.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Knowing that, we can then present the buyer with offers that will match their receptivity and help them transition to the next stage. That’s where it’s helpful to diagram your offers and pages. Analytics Can Help. For larger, more complex sites, you can use your CRM to track visitor paths to help refine your stage mapping. You get the drift. In what stage are they?

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. I think you’ll find this interesting… what tools do you use?

Content Marketing: Goals, Issues, Strategies

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Lead Nurturing: emails, more helpful articles and webinars! . I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Clients wanted emails and phone calls. Pay-Per-Click: Ads. Then proceed.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Here are some ideas for CTA’s to help you stand out from the crowd. Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Some examples are: Contact form filled out.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Visits.