Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing. Each email campaign delivered should support your overall business goals. Protecting yourself against spam flagging. Understand Canada's FISA Bill, Bill C-28. MORE >>

At the end of the day, your demand generation activities are meant to help you drive sales, and if you’re leads aren’t relevant, then you’re probably failing somewhere in your lead generation process. Understanding who you’re trying to reach, what they’re looking for by building lead profiles is an important way to help get the most you can out of your online efforts. Keeping your demand generation campaigns targeted helps improve your response rates. Have clear lead definitions. Keep campaigns relevant and targeted. Nurture your leads. MORE >>

Using a unique format, with interesting functionality and including features like video testimonials can help you pages to convert much better than a standard, cookie-cutter landing page. Keeping each of your landing pages relevant to the target audience of each specific campaign can help your landing pages to convert much more effectively. Using tools like customer testimonials and case studies can help your landing page appear much more credible, building trust and encouraging visitors to convert. So—how can you improve your conversion rates? Differentiate. MORE >>

brand ambassador is someone who helps drive demand for a product, service or company by directly interacting with your target audience. It creates buzz and helps expand your reach. This is something that every organization should be doing anyways, but, if you’re doing it successfully, you’re helping to significantly reduce the likelihood that one of your employees will go out and completely misrepresent your brand’s message. Help your employees become brand ambassadors and you may be surprised by the great benefits! Image by Uncleweed on Flickr MORE >>

If you're looking for insight into which website design trends can engage your visitors and help you meet your business goals in 2012, this webinar is a must-see! It’s that time of year again! As 2011 draws to a close and you prepare for your 2012 web marketing strategy, there’s no better time to evaluate your organization’s most powerful marketing tool: your website. Join us on Thursday, December 8 at 10:30am PST for a sneak peak into the 2012 web design landscape. Register now to reserve your spot - we hope to see you all there MORE >>