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| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation One marketer explained to me that, in the old days, he’d have to beg sales to help him get a customer case study. Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 21, 2011 Adobe’s Online Marketing Suite…Looking Good Many marketing departments need expert advice to help them plan and justify the move to data-driven multi-channel marketing programs. Here, too, Adobe has shown its forward thinking by investing in customer consulting resources to help customers through the major changes. It took me some time to get my arms around the Adobe Online Marketing Suite. The Suite has an impressive range of capabilities; however, the products within the suite don’t match neatly to discrete marketing functions. One activity may require the use of two or more products. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 9, 2011 Finding the Information You Need Quickly, Reliably and Cost-Effectively That’s why we need content curation, a filter that helps us find what we want quickly, reliably and cost-effectively. Someone raised the question on Quora a month ago: Would most users rather have content delivered to them based on interests or by their social connections? Then Arnold Waldstein started a Conversational Rant a few days ago on his blog, pointing out that he would like to “parse my world by conversations, by topic, by trusted connections daily.” Crowd approach: popularity. User behavior approach: personalization. Relationship approach: social graph. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! 02/16/2011 Marketing to Business Executives Leave a comment Go to comments Take a look at Thoora , which helps users “Discover What the World is Talking About.&# Thoora , which calls itself a news discovery service, finds what is hot in blogs, twitter and traditional news media and displays the stories in real time ordered from mosts buzz to least. It’s free. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. My newsletters subscriptions at a couple of these sites deliver links prioritized by social attention, which helps me stay current on the buzz (which may or may not be what is most important). Eqentia is definitely an option marketers should explore for most of the marketing uses of content curation. My full report on Eqentia for Patricia Seybold Group is now available for download. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing Sounds like games can also help marketing departments build in the new skills and perspectives they need to succeed today. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. I’m sold. | | | | | | | |
| - Who cares about marketing data?
Approach this like any other project — understanding what other departments are trying to accomplish and then providing information that helps them do that better, faster, more easily, more expertly. In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments. The findings (see below), while not statistically significant, do raise some questions worth pondering. MORE >>
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