content map in the context of buyer personas will help you organize content to answer questions at various stages of the buying cycle , and create a blueprint for content distribution through multiple channels, so that you are always delivering the right content, at the right time, on the right channel. Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Tweet This! Share this on Linkedin. Digg this! MORE >>

As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. Step 5: Intelligent Marketing Workflows (Marketing Automation): Once you reach this point, you are fully committed and there are a few things to keep in mind, in order to help you navigate the process: 1)    Most importantly, start small and don’t try to over-automate. In this event, Ian uncovered a number of reasons why companies are reluctant to invest in solving their lead management problems. View On-Demand Webinar Recording. Tweet This! MORE >>

Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. According to Wikipedia it’s the “method of assigning points to each prospect you come across. Points are assigned based on specific criteria you set–those attributes you’ve identified as being most associated with serious prospect customers–the higher the score, the more likely they’re the right target prospect who is actively engaged in the buying process and should be the most routed to sales.”. Lead Score with Marketing Automation. Tweet This! MORE >>

While Marketing Automation will help you compare marketing channel effectiveness, beginning the buying process with some good insights beforehand about “what works&# for you already will give you a big leg up in qualifying vendors. There is a lot of talk about how Marketing Automation helps align sales and marketing, which in fact is true.  This answer is absolutely key and will help define your requirements and focus when evaluating vendors.  As Craig Rosenberg summarizes in this infographic  [link] , the marketing automation space is o n fire. Tweet This! Digg this! MORE >>

This post is designed to help you understand Sender Score in Email Marketing. It covers all variables that can affect your sender score, and how to achieve the best MORE >>