Marketing Edge

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QR Codes Hype or Worth The Work?

Marketing Edge

The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done.

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Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Bottom up process to let users of the site help build the platform. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Without that they knew they would have nothing.

Media 13

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ah the good [.]

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals practicing and advising in social media has to be pretty high these days. Schmaltzy?,

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

Time 20:53. As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Other physician rating sites include Find a Doc , Vitals , and RateMDs.

Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

The social technology in place today helps facilitate that desire. Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference. You can see this panel on mainstream media and Iran coverage after a short registration. In this case it was the people of Iran who were heard around the world as events unfolded in that secretive country.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Shankman is also a pet lover who, on the HARO website, supports several animal non-profits including Best Friends Animal Society and the Search Dog Foundation, helping train dogs to locate disaster victims.

5 Ways to Help Your Business With Yelp

Marketing Edge

Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and many other business and community categories.

Closed Networks Limit Reporters – Can Twitter Help?

Marketing Edge

There is a toxic formula brewing for journalism in the United States and everywhere there is the illusion of a free press. This cocktail has led to the entire industry missing stories with global impact. attended a panel discussion at the Media Relations Summit in May (strongly recommend attending other Bulldog Reporter event )with Hannah Clark, of Inc. Robert Lenzner, of Forbes, Stephanie Mehta, of Fortune, and Gregory Morcroft, of MarketWatch. Their lament about the status quo of PR and journalism is the echo we all hear: too little time to read every email pitch. Can Twitter be an Antidote?

PR 2

Is Patient Blogging Helpful or Harmful

Marketing Edge

I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. We will be joined by Amy Tenderich of Diabetes Mine. Tenderich has built a tremendous community about diabetes and through this community’s active blogging is generating shared knowledge to improve diabetes treatment. Join the conversation Should Patients Blog About Doctors live, Friday, May 8 at 1:00PM Central Time on Blog Talk Radio.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Patient Blogging A Big Help When Done in Context

Marketing Edge

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. To listen to the program click the play arrow on the player above. also thank all those that tweeted comments from the hashtag #hcmktg. The conversation focused on three elements, 1) patients blogging, 2) health rating sites, and 3) disease community sites and their impact on healthcare. They essentially are not looking to curtail speech but recognize in many situations half a story can be misleading.

PR Pros Does Speaking On Background Work?

Marketing Edge

I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Some might bristle at the phrase “no have permission…&# but taking a step back you can see where having roles in a organization will help it stay focused. Hey i’m not knocking the tactic, it is however, used for good and evil. That’s a tricky one.

PR Pros Does Speaking On Background Work?

Marketing Edge

I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Some might bristle at the phrase “no have permission…&# but taking a step back you can see where having roles in a organization will help it stay focused. Hey i’m not knocking the tactic, it is however, used for good and evil. That’s a tricky one.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Qualls helped organize the Kansas City tweet up during our SxSw road trip. The people who helped organize these seemingly spur of the moment events during our road trip posses these three qualities. Qualls helped organize the Kansas City tweet up during our SxSw road trip. [.]. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

3 Reasons Why This Headline Works

Marketing Edge

– Like lifeboats on the Titanic ROI sits there like some panacea to help us make a decision. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. ROI is to management as a blanket is to Linus.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Rick Mahn is an IT consultant by training and practice, helping large organizations address technology issues. Mykl Roventine is a go to person who has developed the web presence for SMBMSP and Brad Bellaver and Phil Wilson are regular contributors to the community with podcasts and just helping when and where it’s needed. It’s up to the desires of the group.

Inside HP Software Social Media

Marketing Edge

They provide structure, guidance, and help unify hundreds and thousands of people in a corporation around a set of business objectives. Time 21:13. Corporate America is getting comfortable with social media. The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. The issue for many corporations is about process.

Communities Need Catalysts Part 1

Marketing Edge

There is a phrase, “make time&# which is usually attributed to people that can be found helping everywhere, or who are focused to the point where they can bring about change, their own or for someone else. I’ve travelled around the country meeting with plenty of people from online communities. Others I’ve met for the first time in person. Yeah, that’s the one.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

You guessed it, this will help determine whether you need to add tactics in mobile or microblogging. 6) Will certain information related to your association require immediate action by members of one or more of your audiences? This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. The audience was [.].

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Special thanks to Cindy Kelly @wichitacindy for helping organize the Tweet up. I’ll donate a food item to a St. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Wichita, KS Tweet Up, March 12 from Albert Maruggi on Vimeo. Another issue the Wichita covered was about how consumers are being marketers for brands.

Does Your Company Need A Social Media Policy?

Marketing Edge

In this podcast we feature Eric Schwartzman, who helps corporations and large government agencies establish social media policies. Time 22:27. This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum , April 20-23. It is a packed agenda and if you register use the promo code NCFPPP to save money off the registration price.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

As the USA Today article explains , at the time there were many journalists sympathetic to the communist system who disputed Jones’ reports and helped destroy his reputation. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? Dobbs was once the stoic anchorman of Moneyline, a bastion of capitalistic news and analysis.

PR 2

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Sure, tools like Help a Reporter Out and Pitch Engine , and on Twitter MicroPR among others can be used at no cost, but someone needs to put this stuff together. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You.

Is social networking right for corporate marketing? Two tests will you help decide

Marketing Edge

Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. During a keynote session at the conference with Robert Scoble, I realized how new social media is for the majority of communication professionals. Test One. Test Two. Upcoming Events.

A Buddhist Marketer – Really, Come On

Marketing Edge

The best way to succeed is to help others, and I believe that is a principle of social media. Time 22:32. True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get.

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

All the other words on this blog help address that single slogan. Always willing to help. This simple philosophy, the Pay it Forward philosophy, helps him in all aspects of his life. Time 16:43. He has more than 6000 contacts on LinkedIn, and they all know him. Hester lives and breathes the principles of social networking, among them: 1. Giving to the community. 2.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It is a foundation to share stories, pass on interesting information that will help people do something, like find the right product, get better healthcare, enjoy a new restaurant, improve their job performance, and the list is endless. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose.