LeadSloth

NOVEMBER 16, 2010

Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. If you're in any of those areas and you're interested in helping to organize it, please let me know (jep at leadsloth dot com). Email Sent on Behalf of Sales Reps.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 31, 2010

So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. That is the reason why certain specialized B2B copywriters like Ivan Levison can charge a serious amount per email (see a recent interview with Ivan ).

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

SEPTEMBER 30, 2010

friendly and extremely helpful employees. They’re not spending as much on marketing as the other vendors. So what’s their secret? In my opinion, there are three reasons: a good product that is easy to use. simple and reasonable pricing.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

SEPTEMBER 24, 2009

They asked for help and she still refused. They asked for help and she still refused. Here we go: “A plane was flying to Houston. A blonde girl stood up, walked up to First Class and sat down. They asked her to move back to coach and she refused. Finally, they asked the pilot to speak to her.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

JULY 10, 2009

Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. Net-Results blog. This is one of the newer vendors in the Demand Generation market, focused on the SMB market. Jeff Ogden’s Fearless Competitor blog. Upshot Institute.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

OCTOBER 28, 2010

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Since we both live in the Bay Area, that’s a logical place to start. We’ll make it a recurring event if enough people show up.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

MARCH 8, 2010

Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

AUGUST 27, 2009

In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. 10 years ago, email marketing was in its infancy.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

NOVEMBER 16, 2009

Today’s CRM Systems Do Not Help Marketing. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Form Builder. Landing Page Builder. My conclusion is that the typical CRM system does not have strong marketing functionality. At the same time, a CRM system is a necessity to support an efficient sales force.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

APRIL 29, 2009

Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. So 11 it is :- ). Again, let me know your suggestions for other blogs.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

LeadSloth

FEBRUARY 17, 2010

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 8, 2010

In my experience, integration with CRM is extremely helpful in any Marketing Automation project. If you’re currently looking for a new CRM system, you may want to check which CRM systems are supported by Marketing Automation vendors. So if you can, you should integrate both systems. CRM system market share.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

JULY 12, 2010

Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. Small companies can use HubSpot as a one-stop-shop, while mid-size companies can integrate it with their existing CMS and/or Marketing Automation system. About Jep Castelein.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

But that doesn’t help with getting more visitors to your site. Their main focus has been on nurturing and scoring your existing leads. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

MARCH 24, 2010

Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

FEBRUARY 20, 2012

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. A good nurture email helps convert prospects into paying customers. Instead, focus on tips and resources to make sure the trial users get the most out of your product. Tip 3: Send More Emails.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads. It’s about understanding, tracking, scoring and routing leads. Generating Demand.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100

LeadSloth

JUNE 30, 2009

Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. To start with Link building tools: those are usually project management tools, so there’s little benefit in integration with a marketing automation system, other than having a single login.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100