Lead Nurturing for Software Trials
FEBRUARY 20, 2012
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. good nurture email helps convert prospects into paying customers. They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conclusion.
Great B2B Email Copywriters: Where Are You?
AUGUST 31, 2010
So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. However, a good email can make the difference between a 2% click rate and a 12% click rate.
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Bad Business Model. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you.
Marketing Automation Trends for 2010
JANUARY 12, 2010
Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. predictions. Creation of buyer-centric content.
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
JULY 12, 2010
Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.
Learn Holistic Lead Nurturing
SEPTEMBER 1, 2010
However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw leads into qualified leads. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? See below for an overview of Holistic Lead Nurturing.
Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. If you're in any of those areas and you're interested in helping to organize it, please let me know (jep at leadsloth dot com). Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Pipeline Nurturing.
Social CRM, Inbound Marketing and Marketing Automation
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM.
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
What Lead Nurturing Content to Send When?
AUGUST 24, 2010
In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented). On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? By the way, you can still register for the webinar.
Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
SEPTEMBER 8, 2010
In my experience, integration with CRM is extremely helpful in any Marketing Automation project. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What does CRM integration mean?
Social Media & Marketing Automation
AUGUST 26, 2010
Again, a simple idea that really helps close the gap between sales & marketing. And that’s exactly where Marketing Automation can help. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. asked myself: Does Marketing Automation Get Social? How useful is this? Social Media ROI.
Upcoming Lead Management Events
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. Hubspot Show & Tell.
5 New B2B Sales and Marketing Strategies
helps generate qualified leads, but moves customers through the buyer stages. marketing and sales leaders will help generate high-quality leads and maximize. come in from sales – without the help of marketing – close at a rate of 1.5%”. 4. We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2.
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support.
Inbound Marketing Automation
JUNE 30, 2009
Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? That gave me enough ideas for a new post, so here it is. What is Inbound Marketing? What is Marketing Automation? Why Automate Marketing?
Why I’ve Joined Marketo
DECEMBER 14, 2010
As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. Overall, my goal is to help grow the marketing automation market as a whole. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself.
Marketing Automation Monday
OCTOBER 28, 2010
And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ». Palo Alto , November 15th: info & registration ». Any ideas are welcome.
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
Pardot User Conference Proves They’re a Top Marketing Automation Vendor
SEPTEMBER 30, 2010
friendly and extremely helpful employees. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The Pardot team also showed how they are using Pardot within their own organization. This gives a good indication of a prospect’s intent.
Webinar Recording: 7 Steps to Finding Untapped Revenue
JUNE 23, 2010
Need Help Finding those Gold Nuggets in Your Database? This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Table of Contents. 1. Introduction by Jep Castelein. 2. 1848 James Marshall Discovers Gold. 3. How Much REVENUE Are You Missing Out On? 4. NURTURE Leads to Assure More Revenue. 5. 50% of Leads are NOTReady to Make the Jump. 6. 10. # 3: Know them WELL.
Measuring Marketing ROI: Campaign Attribution and Campaign Influence
MARCH 24, 2010
Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. This measurement is a holistic approach and it helps provide insights that typical Campaign Attribution models may not be able to give. This solution will help provide a deeper understanding of the marketing campaign performance thereby helping in optimizing your marketing campaigns. and by vehicle (Email, Print Mail, SMS, Survey, etc.). Summary.
How Are CRM and Marketing Automation Different?
NOVEMBER 16, 2009
Today’s CRM Systems Do Not Help Marketing. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. Opportunity creation.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? the “what”.
LeadSloth Marketing Automation Blog – Survey Results
SEPTEMBER 24, 2009
They asked for help and she still refused. They asked for help and she still refused. LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics. The top 6 topics mentioned in the survey were: Metrics & ROI. Marketing Automation Best Practices. Lead Nurturing / Drip campaigns. Social Media.
B2B Marketing University: What Do You Want to Learn About?
AUGUST 27, 2009
In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. 10 years ago, email marketing was in its infancy. Continuing Education for B2B Marketers.
Demand Generation Blogs Continued
JULY 10, 2009
Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog.
Inbound Marketing & Marketing Automation
JUNE 23, 2009
But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Conclusion.
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
Top-10 Demand Generation Vendor Blogs
APRIL 29, 2009
Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery. Eloqua Marketing Insights and Digital Body Language.
Help Google help you optimize your content for search
MAY 31, 2016
The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?
How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
JUNE 14, 2016
Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked. Certainly.