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AUGUST 24, 2009 7 Reasons Why Marketing Automation Projects Fail
In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. lot of startups and high-growth companies are using Marketing Automation to help them grow faster. However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help.
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JUNE 23, 2009 Inbound Marketing & Marketing Automation
But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Conclusion.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. predictions. Creation of buyer-centric content.
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JULY 10, 2009 Demand Generation Blogs Continued
Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog.
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FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support.
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NOVEMBER 16, 2009 How Are CRM and Marketing Automation Different?
Today’s CRM Systems Do Not Help Marketing. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. Opportunity creation.
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LEADSLOTH Lead Nurturing for Software Trials
| MONDAY, FEBRUARY 20, 2012
If you want introduce a human person as a support resource, make sure it’s someone who can actually help
with the most common problems. good nurture email helps
convert prospects into paying customers. They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on trial conversion optimization that I wrote over a year ago. Tip 1: Start Sending Email Now. Are you sending follow-up emails to your trial registrants yet? Tip 3: Send More Emails. MORE >>
LEADSLOTH Hubspot Review
| MONDAY, JULY 12, 2010
Jep Castelein is the founder of LeadSloth, a firm that helps
technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way. Conclusion. MORE >>
LEADSLOTH Drip Campaigns: Tips From Marketing Automation Monday
| TUESDAY, NOVEMBER 16, 2010
Of course, these leads were already qualified, but it shows that nurturing can actually directly help
sales people meet their targets. If you're in any of those areas and you're interested in helping
to organize it, please let me know (jep at leadsloth dot com). Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Pipeline Nurturing. MORE >>
LEADSLOTH Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
| WEDNESDAY, SEPTEMBER 8, 2010
In my experience, integration with CRM is extremely helpful
in any Marketing Automation project. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today? Should you look at Marketing Automation options first? Click here for more info and registration ». Register now ». MORE >>
LEADSLOTH Why I’ve Joined Marketo
| TUESDAY, DECEMBER 14, 2010
As a consultant, I really enjoy helping
organizations optimize their Marketing Automation efforts using the latest techniques and best practices. will still be blogging at LeadSloth.com and I will continue to help
organize Marketing Automation Mondays. Overall, my goal is to help
grow the marketing automation market as a whole. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. MORE >>
- Social Media & Marketing Automation LEADSLOTH | THURSDAY, AUGUST 26, 2010
- Marketing Automation Monday LEADSLOTH | THURSDAY, OCTOBER 28, 2010
- Measuring Marketing ROI: Campaign Attribution and Campaign Influence LEADSLOTH | WEDNESDAY, MARCH 24, 2010
- Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- Great B2B Email Copywriters: Where Are You? LEADSLOTH | TUESDAY, AUGUST 31, 2010
- What Lead Nurturing Content to Send When? LEADSLOTH | TUESDAY, AUGUST 24, 2010
- Learn Holistic Lead Nurturing LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
- Guest Post: Best Practices in Marketing Automation LEADSLOTH | TUESDAY, OCTOBER 26, 2010
- Social CRM, Inbound Marketing and Marketing Automation LEADSLOTH | WEDNESDAY, MAY 5, 2010
- Sales 2.0: Marketing Automation & Salesforce Chatter LEADSLOTH | MONDAY, MARCH 8, 2010
- Upcoming Lead Management Events LEADSLOTH | MONDAY, JUNE 7, 2010
- Webinar Recording: 7 Steps to Finding Untapped Revenue LEADSLOTH | WEDNESDAY, JUNE 23, 2010
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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