Use of third parties to help validate the distinctiveness of these segments can build market credibility.  At a minimum, its inclusion can help defend on the commoditization front and help with CPM erosion. The steps I’ve outlined above can help publishers defend against this threat. . As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers.  What do I mean by audience commoditization in this case?  So what should an online publisher do?  MORE >>

But with Google reporting that 79% of consumers now say they use a smart­phone to help with shopping 2 , the mobile space has become a tremendous customer influencer that can no longer be ignored. But carefully constructed mobile sites can help combat all of these consumer concerns, streamlining the user experience, optimally displaying products on mobile devices, and executing faster. Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. Endnotes. MORE >>

In general terms, these systems help a business support marketing operations by providing solutions that span from budgets, to content management, to deployment, and through to analytics.   If history is to be trusted, in 1748, a middle-aged Benjamin Franklin scribed a maxim that today is seemingly as elemental as his discovery of electricity.  In his Advice to a Young Tradesman, Franklin wrote, “Remember that time is money.”    With the current economic climate, who can question this wisdom? The one function that has been, for the most part, immune to this trend is marketing.  MORE >>

The ensuing marketing success not only helped the startup’s international blowout, but created real barriers for entry to any incoming contenders. One of the great beauties of digital innovation is how quickly and economically an idea can go into production. Whether a large corporation is seeking a digital renovation or a group of entrepreneurs is vying to launch the next million-dollar online startup, the time and investment involved is marginal compared to what they would have been in the brick and mortar world of the past. Here are 3 ways how: Truly leverage first-mover advantage. MORE >>

In particular, these individuals are tasked with helping their organizations adapt to the age of the consumer by providing better consumer insight and interaction and navigating the muddy waters of data privacy and security. Quaero built a framework to help CI professionals assess their Customer Intelligence maturity across six key dimensions - strategy, process, organization, technology, data, measurement -  to determine where they have gaps and areas of focus. You're more than welcome to view the replay. Exabytes.as in 18 zeros.  That's where the Six Dimensions come in. MORE >>