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Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

How Google’s failure helped me become a dramatically better writer

grow - Practical Marketing Solutions

Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Research shows “be more human” really works

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The post Research shows “be more human” really works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence   book. asked him, “In this very noisy world, how do we stand out?” But does it work?

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable. 4. The post Four profound marketing megatrends for 2016 and beyond appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

This would help us discover special deals, amazing products, and entertainment opportunities along our route. The post The overwhelming implications for driverless cars and marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. Yes, indeed. Let’s dream.

Podcasts and advertising: Meet social media’s new super power

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Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post Podcasts and advertising: Meet social media’s new super power appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. million.

5 Proven tips to help with your blogging confidence

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The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling. The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1.

Snapchat engagement and other myths

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In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. The post Snapchat engagement and other myths appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But is that true? Engagement happens in the quietest places.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. recently attended a conference at Columbia University where a spokesperson from Facebook tried to defend Instant Articles by saying Facebook’s global reach would help publishers find a new audience, even new subscribers.

Six methods for smarter marketing segmentation

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Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. As Jay Baer says, “help first and sell later.” The post Six methods for smarter marketing segmentation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

The stress of authenticity and other reasons social media is exhausting

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And it would certainly not help me to be authentic when asking people to READ thoroughly before responding. The post The stress of authenticity and other reasons social media is exhausting appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And it would certainly not help me to be authentic when asking people to READ thoroughly before responding.

Use This Agenda For Your 2016 Content Marketing Plan

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While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda).

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Why “rich content” is central to your social media strategy

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The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But first, I need to tell a story. ” I wrote a post about it and it went viral.

How do you build a content strategy when a market is already littered with “experts?”

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How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Today how we distribute and promote our content can help us get an edge in a crowded market.

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

7 Ways a small business can use social media resources wisely

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Here is a resource from  Microsoft Office Small Business Academy that can help. 4) Get professional help. When seeking expert help, ask this question: What previous marketing experience do you have and can you show me measurable results of your social media efforts? 5) Don’t view social media as an “add on.”. This is a sponsored post written by me on behalf of Microsoft Office.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.

A complete strategy for effective scheduled tweets

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Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's start with the how, because I know sharing processes can really help those who may just be starting out. Not productive.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. The post Break the mold: Why content marketing needs to be like a chalupa appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The content chalupa.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. 98 percent.

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We need to focus on content ignition — techniques to get our content seen and shared. Is there a title?

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The FTC and Influence Marketing: The crackdown begins

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Lord & Taylor didn’t specify that influencers had to disclose the sponsorship (although the contracts did specify that influencers use the hashtag #DesignLab to help the company track results). The post The FTC and Influence Marketing: The crackdown begins appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist.

5 Reasons most content marketing is FAR behind where it needs to be

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The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again? They deliver something new.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

The post 5 Ways to keep up with the avalanche of online customer feedback appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. You‘d save 41 percent!

28 Super Easy Tips on How to Promote Your Content

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Ongoing — From here I let Revive Old Post take over, which allows our evergreen content to “live forever” Other tips: Changing your lede or lead helps the content stay fresh; try to come up with three different ways to pose one title. ” Add hashtags to help searchers find your content. By Brooke B. Sellas, {grow} Contributing Columnist. And then …?

The business case for unbranded content

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How do you help people and answer their questions with all these federal regulations? The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How do you help people and answer their questions with all these federal regulations? In this age of overwhelming content, our consumers can steer around what bore them.

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What are the most reliable content channels to connect with customers?

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But if you persist and deliver helpful, insightful and quality content over time, something magical happens. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But if you persist and deliver helpful, insightful and quality content over time, something magical happens. One of these topics was a discussion on the most reliable ways to deliver your content.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

Are you becoming an obsolete marketing professional?

grow - Practical Marketing Solutions

Having to learn – at least a little bit – about all these categories while prepping keynotes is a huge incentive and help in staying relevant in a broader capacity. 5. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now.

Class 96

Looking for a job? Here are 8 reasons you need to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Just last week I helped connect a young woman into the professional marketing scene in Chicago because I was impressed with her blog. In a blog, you can SHOW them. Let’s face it.

When all the hard work on social media … just doesn’t work

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The man has created volumes of content and helped people with patience, kindness, and professionalism. These last six years equipped me with the knowledge and confidence to help Image24 reach their business goals. It The post When all the hard work on social media … just doesn’t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Crazy?

Work 87

Teaching is the New Marketing

grow - Practical Marketing Solutions

When you are helpful and provide knowledge to current and potential customers, you are building depth and emotional bonds for your brand. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Did they help guide you through complex and fascinating subjects? Did they help guide you through complex and fascinating subjects?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

This strategy is in reference to Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook ,  that talks about toning down the social selling and focusing more on helping others. The jabs are the helping, engagement, and conversation, and the right hook would be the selling point. What are you going to help them accomplish today? How will this help them improve? Content.