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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

5 Proven tips to help with your blogging confidence

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The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!

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Four profound marketing megatrends for 2016 and beyond

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In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable. 4. The post Four profound marketing megatrends for 2016 and beyond appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

Batman, Pokemon, and an essential lesson from the heart of marketing

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The post Batman, Pokemon, and an essential lesson from the heart of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

How Google’s failure helped me become a dramatically better writer

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Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.

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Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. recently attended a conference at Columbia University where a spokesperson from Facebook tried to defend Instant Articles by saying Facebook’s global reach would help publishers find a new audience, even new subscribers.

15 Amazing ways social media is changing the world

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Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling. The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason. Seriously! Keep lures active. Not bad! 2.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Case study: Small business content marketing success

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The content acted like a magnet to our website with the help of our social media promotion. Following the interest in my story, I’m now using my love of blogging to help other business owners grow through small business content marketing. Here are some of the tips I provide in the hope that they will help you, too. By Kate McQuillan, {grow} Community Member. The Results.

How your personality aligns with social media content types

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The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. It gives me room to tell the whole story.

Use This Agenda For Your 2016 Content Marketing Plan

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While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda).

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Four online business rules that don’t exist any more

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The post Four online business rules that don’t exist any more appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. One of his crazier jobs involved working as a financial consultant for the fourth biggest bank in Mongolia. Wrong.

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

A thought exercise on social media and critical thinking

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The post A thought exercise on social media and critical thinking appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. The mind game. But what about today?

Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. The post Help me solve marketing''s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And the results? Marketing’s biggest mystery begins.

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7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Here is a resource from  Microsoft Office Small Business Academy that can help. 4) Get professional help. When seeking expert help, ask this question: What previous marketing experience do you have and can you show me measurable results of your social media efforts? 5) Don’t view social media as an “add on.”. This is a sponsored post written by me on behalf of Microsoft Office.

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20 Ideas to super-charge your social media network

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The post 20 Ideas to super-charge your social media network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. Why Twitter?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Snapchat engagement and other myths

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In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. The post Snapchat engagement and other myths appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But is that true? Engagement happens in the quietest places.

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

grow - Practical Marketing Solutions

It helps no one. ”. Elise Perkins is owner of ep communications , a consulting practice that helps build   brands for businesses and people, using a savvy mix of content and influencer strategies. The post Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. should’ve known. It was awful. Amazingly

The 6 Scariest Words in Digital Marketing

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That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” percent).

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5 Reasons most content marketing is FAR behind where it needs to be

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The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again? They deliver something new.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

One easy tip to increase content sharing immediately

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The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We need to focus on content ignition — techniques to get our content seen and shared. Is there a title?

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5 Ways to keep up with the avalanche of online customer feedback

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The post 5 Ways to keep up with the avalanche of online customer feedback appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. You‘d save 41 percent!

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. The post Break the mold: Why content marketing needs to be like a chalupa appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The content chalupa.

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Finally, the truth about social media and customer engagement

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Problem was, when I helped them research their problem, they were engaging in the wrong places. The post Finally, the truth about social media and customer engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. Fast forward to 2015.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

28 Super Easy Tips on How to Promote Your Content

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Ongoing — From here I let Revive Old Post take over, which allows our evergreen content to “live forever” Other tips: Changing your lede or lead helps the content stay fresh; try to come up with three different ways to pose one title. ” Add hashtags to help searchers find your content. By Brooke B. Sellas, {grow} Contributing Columnist. And then …?

Deleting Your Social Media Business Page? Read This First.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? What exactly is the proper protocol when you’re ready to walk away? Yikes!

What are the most reliable content channels to connect with customers?

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But if you persist and deliver helpful, insightful and quality content over time, something magical happens. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But if you persist and deliver helpful, insightful and quality content over time, something magical happens. One of these topics was a discussion on the most reliable ways to deliver your content.

Five tools to help with your social media makeover

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But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. Ignite Facebook Fans.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.