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Two questions to help you find the value of marketing

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In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist.

6 Critical steps to help fight for your online privacy

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This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

Understanding Generational Social Media Preferences

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The post Understanding Generational Social Media Preferences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. 64.7%

5 Proven tips to help with your blogging confidence

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The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Four profound marketing megatrends for 2016 and beyond

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In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable. The post Four profound marketing megatrends for 2016 and beyond appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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How to ruin your content by overthinking things

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Here are a few pointers to help you relax and create content the easy way. The post How to ruin your content by overthinking things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. Believe me, that’s exhausting! So there.

Content shock re-visited, the content marketing myths and realities

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Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. Content Shock.

Why content is your enemy and experiences are your friend

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I wonder if serving that buffet helps us or hurts us in the long run?” The post Why content is your enemy and experiences are your friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Isadora Becker as Marge Simpson. By Mark Schaefer. “When we create material for our customers, we never call it content,” he said. Jeff Pundyk. A bajillion.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

The greatest content marketing case study in history

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I even asked GE for help but they could not locate the story either. The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. Here we go.

Why 30 may be the most important number of your career

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The post Why 30 may be the most important number of your career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities. I’m not necessarily being critical of these moves. The magic of 30.

In case you missed it, the best marketing posts of 2016

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It was one of those ideas that many people were thinking about and putting it into writing helped codify an idea. This was another “test post” for my new book and this is an article filled with interesting and helpful ideas. The post In case you missed it, the best marketing posts of 2016 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Four marketing mega trends nobody’s talking about

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The post Four marketing mega trends nobody’s talking about appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed. Probably 2018? Seriously.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. 1) The Spawn of Artificial Intelligence. 2) Virtual reality. ” Ha!

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What it’s like to be hugged by a brand. Literally.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. Marketing automation. Bot messaging.

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How to turn social media connections into an actionable audience

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The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Don’t believe me? Fowler.

Content marketing strategy: Start with questions, end with insights

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The popular blog has helped propel his career as an educator and analyst. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. Rand Fishkin.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

HR and social media: 7 Ways HR needs to act like marketing

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Would it make sense to show people targeted ads that can help them with their questions and problems? Why not consider populating those touchpoints with helpful information like we do on the marketing side? The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Human.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. You’ve just added value to your readers, helped the original author by linking to their content, and created a great piece in a fraction of the time. A little help from your friends.

Help. I’m enslaved by my smartphone.

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The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. This one came through at 1:37 AM on a Sunday night, in case you were wondering. The Argument.

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The new standards for strategy and social media success

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The new challenge is to help, help, help … and to do it in a patient way. The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page.

4 Non-Marketing Skills You Need to Become a Better Marketer

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Even promotional emails or e-books can reinforce your mission to help your customers. Pull back the curtain and highlight your talented people, the events you’ve attended, the charities you support, and the beliefs that help drive your team. The post 4 Non-Marketing Skills You Need to Become a Better Marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Five new content forms rocking the marketing airwaves

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Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Interactive dynamic video.

Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. The post Four ways Facebook Instant Articles will dramatically impact marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let’s look at the implications for digital marketers.

Why we create crap content: We’re afraid

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The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” His statement pissed me off (momentarily), and I am not easily pissed off. Who is setting these industry expectations and rules? ” Why?

Finding the right “authenticity level” for your brand

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While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. No name, no personality, no smiling face.

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Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. The post Help me solve marketing''s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And the results? Marketing’s biggest mystery begins.

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Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

The five great questions of content marketing

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The post The five great questions of content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! Breaking through the noise. “We Specific measurement. “We ” 5.

Five tools to help with your social media makeover

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But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. Ignite Facebook Fans.

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Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

Why it’s a very good sign that people don’t read your content

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Second, they want to help people. There aren’t many ways we can help the world every day, but we might impact a thought, create a smile, or inspire somebody with the content we share. The post Why it’s a very good sign that people don’t read your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. Stop it.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. This is not good. And the worst may be yet to come. Fixing the content marketing problem.

8 Strategies to stand out when you’re late to the content marketing game

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You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. And this is where I need your help. I’m trying to create a complete list for my talks and classes and I could use your help. By Mark Schaefer. Content budgets are soaring, content output is exploding. Vary the content type.

Batman, Pokemon, and an essential lesson from the heart of marketing

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The post Batman, Pokemon, and an essential lesson from the heart of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. I dwelled in a cardboard Bat Cave.

Learn to create effective content by putting it through the RITE test

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The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. Let’s take a deeper look. Relevant. Interesting.

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