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Building a personal brand? Here’s why you need to ignore SEO

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Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. That may seem like strange advice but let me explain. When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases. If you become obsessed with SEO, you become just another dog fighting over a bone.

Two questions to help you find the value of marketing

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In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

In case you missed it, the best marketing posts of 2016

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It was one of those ideas that many people were thinking about and putting it into writing helped codify an idea. This was another “test post” for my new book and this is an article filled with interesting and helpful ideas. The post In case you missed it, the best marketing posts of 2016 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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6 Critical steps to help fight for your online privacy

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This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Content shock re-visited, the content marketing myths and realities

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Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. Content Shock.

Four marketing mega trends nobody’s talking about

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The post Four marketing mega trends nobody’s talking about appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed. Probably 2018? Seriously.

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How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. You’ve just added value to your readers, helped the original author by linking to their content, and created a great piece in a fraction of the time. little help from your friends.

HR and social media: 7 Ways HR needs to act like marketing

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Would it make sense to show people targeted ads that can help them with their questions and problems? 6. Why not consider populating those touchpoints with helpful information like we do on the marketing side? 7. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Human.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Content marketing strategy: Start with questions, end with insights

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The popular blog has helped propel his career as an educator and analyst. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Here’s a trick to get you going.

How to turn social media connections into an actionable audience

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The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Don’t believe me? Fowler.

Five new content forms rocking the marketing airwaves

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Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Interactive dynamic video.

Why we create crap content: We’re afraid

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The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” His statement pissed me off (momentarily), and I am not easily pissed off. Who is setting these industry expectations and rules? ” Why?

Learn to create effective content by putting it through the RITE test

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The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. Let’s take a deeper look. Relevant. Interesting.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Help. I’m enslaved by my smartphone.

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The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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Why Facebook Live is not ready for prime time

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The post Why Facebook Live is not ready for prime time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. ” I don’t agree. Legal constraints.

The all-time greatest Christmas marketing story

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The post The all-time greatest Christmas marketing story appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. They’d probably get themselves into a pickle.

How to become an influencer (even if you’re a little guy!)

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And I can help you. Many still remember me because of how my articles have helped them and I’ve become their go-to guy when they need tips on social media. I am using the same thought process for Short of Height. It helped that I was actually short, too! 3. Do this by liking other people’s photos, commenting, helping others out, retweeting, etc. Start small.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

8 Strategies to stand out when you’re late to the content marketing game

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You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. And this is where I need your help. I’m sure there are some ideas I’m missing here. By Mark Schaefer. Content budgets are soaring, content output is exploding. But what if you’re on the losing end of the stick?

Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. recently attended a conference at Columbia University where a spokesperson from Facebook tried to defend Instant Articles by saying Facebook’s global reach would help publishers find a new audience, even new subscribers.

Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

Why it’s a very good sign that people don’t read your content

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Second, they want to help people. There aren’t many ways we can help the world every day, but we might impact a thought, create a smile, or inspire somebody with the content we share. The post Why it’s a very good sign that people don’t read your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. Stop it.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The five great questions of content marketing

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The post The five great questions of content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! How do we guarantee that the message/takeaway of the video was viewed? ” 5.

The disconnect between social media popularity and business effectiveness

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enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. Be kind to people and help them. By Mark W. You can automate just about everything.” What is true? Stay centered.

Batman, Pokemon, and an essential lesson from the heart of marketing

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The post Batman, Pokemon, and an essential lesson from the heart of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave.

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. The post Help me solve marketing''s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And the results? Marketing’s biggest mystery begins.

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Finding the right “authenticity level” for your brand

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While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. No name, no personality, no smiling face.

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How Google’s failure helped me become a dramatically better writer

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Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.

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Three Types of Goals and KPIs Needed for Social Media Analytics

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How is this platform helping you meet a company goal of X? We use the following diagram to help our clients understand how goals and KPIs work together to help choose the right social media analytics … the ones that will guide their company in the direction of proving real return on investment versus focusing on vanity metrics. By Brooke B. And why? Start With Goals.

15 Amazing ways social media is changing the world

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Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling. The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.

Seven Essential Mobile Apps for Marketers

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Bonus: the Buffer blog is chock full of helpful, detailed posts!). The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. These days I have 144 apps on my phone. IFTTT: https://ifttt.com.

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. These tools are designed to help save time with repetitive tasks, however, they can also help you improve the results you get from your marketing, particularly when it comes to email marketing. Segmenting your list. InfusionSoft.

Five tools to help with your social media makeover

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But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. Ignite Facebook Fans.

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Use This Agenda For Your 2016 Content Marketing Plan

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While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda).

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