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How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Don’t believe me? Fowler.

Help. I’m enslaved by my smartphone.

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The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

How Google’s failure helped me become a dramatically better writer

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Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

Four profound marketing megatrends for 2016 and beyond

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In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable. 4. The post Four profound marketing megatrends for 2016 and beyond appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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5 Proven tips to help with your blogging confidence

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The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

The 6 Scariest Words in Digital Marketing

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That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” percent).

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Deleting Your Social Media Business Page? Read This First.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? What exactly is the proper protocol when you’re ready to walk away? Yikes!

Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. recently attended a conference at Columbia University where a spokesperson from Facebook tried to defend Instant Articles by saying Facebook’s global reach would help publishers find a new audience, even new subscribers.

15 Amazing ways social media is changing the world

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Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling. The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1.

5 New B2B Sales and Marketing Strategies

helps generate qualified leads, but moves customers through the buyer stages. marketing and sales leaders will help generate high-quality leads and maximize. come in from sales – without the help of marketing – close at a rate of 1.5%”. 4. We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2.

Podcasts and advertising: Meet social media’s new super power

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Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post Podcasts and advertising: Meet social media’s new super power appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. million.

Snapchat engagement and other myths

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In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. The post Snapchat engagement and other myths appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But is that true? Engagement happens in the quietest places.

The new psychology of content consumption

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The post The new psychology of content consumption appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? But then we get serious. Find the podcast on Stitcher.

How do you build a content strategy when a market is already littered with “experts?”

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How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Today how we distribute and promote our content can help us get an edge in a crowded market.

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Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

7 Ways a small business can use social media resources wisely

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Here is a resource from  Microsoft Office Small Business Academy that can help. 4) Get professional help. When seeking expert help, ask this question: What previous marketing experience do you have and can you show me measurable results of your social media efforts? 5) Don’t view social media as an “add on.”. This is a sponsored post written by me on behalf of Microsoft Office.

Use This Agenda For Your 2016 Content Marketing Plan

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While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda).

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The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.

Break the mold: Why content marketing needs to be like a chalupa

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Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. The post Break the mold: Why content marketing needs to be like a chalupa appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The content chalupa.

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

One easy tip to increase content sharing immediately

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The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We need to focus on content ignition — techniques to get our content seen and shared. Is there a title?

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5 Reasons most content marketing is FAR behind where it needs to be

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The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again? They deliver something new.

A complete strategy for effective scheduled tweets

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Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's start with the how, because I know sharing processes can really help those who may just be starting out. Not productive.

Four Strategies to survive automated writing and content bots

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The post Four Strategies to survive automated writing and content bots appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few months ago, I participated in a study to rate the quality of 10 different blog post writers. assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Automated writing!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Six methods for smarter marketing segmentation

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Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. As Jay Baer says, “help first and sell later.” The post Six methods for smarter marketing segmentation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. 98 percent.

The FTC and Influence Marketing: The crackdown begins

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Lord & Taylor didn’t specify that influencers had to disclose the sponsorship (although the contracts did specify that influencers use the hashtag #DesignLab to help the company track results). The post The FTC and Influence Marketing: The crackdown begins appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist.

Why “rich content” is central to your social media strategy

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The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But first, I need to tell a story. ” I wrote a post about it and it went viral.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The stress of authenticity and other reasons social media is exhausting

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And it would certainly not help me to be authentic when asking people to READ thoroughly before responding. The post The stress of authenticity and other reasons social media is exhausting appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And it would certainly not help me to be authentic when asking people to READ thoroughly before responding.