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Two questions to help you find the value of marketing

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In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Track the right trend.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. You’ve just added value to your readers, helped the original author by linking to their content, and created a great piece in a fraction of the time. little help from your friends.

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6 Critical steps to help fight for your online privacy

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This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing. hl=en.

Four marketing mega trends nobody’s talking about

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The post Four marketing mega trends nobody’s talking about appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed. Probably 2018? Seriously.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Four profound marketing megatrends for 2016 and beyond

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In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable. 4. The post Four profound marketing megatrends for 2016 and beyond appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Five new content forms rocking the marketing airwaves

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Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Interactive dynamic video.

How to turn social media connections into an actionable audience

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The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Don’t believe me? Fowler.

Help. I’m enslaved by my smartphone.

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The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Three Types of Goals and KPIs Needed for Social Media Analytics

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How is this platform helping you meet a company goal of X? We use the following diagram to help our clients understand how goals and KPIs work together to help choose the right social media analytics … the ones that will guide their company in the direction of proving real return on investment versus focusing on vanity metrics. By Brooke B. And why? Start With Goals.

8 Strategies to stand out when you’re late to the content marketing game

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You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. And this is where I need your help. I’m sure there are some ideas I’m missing here. By Mark Schaefer. Content budgets are soaring, content output is exploding. But what if you’re on the losing end of the stick?

Seven Essential Mobile Apps for Marketers

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Bonus: the Buffer blog is chock full of helpful, detailed posts!). The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. These days I have 144 apps on my phone. IFTTT: https://ifttt.com.

The disconnect between social media popularity and business effectiveness

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enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. Be kind to people and help them. By Mark W. You can automate just about everything.” What is true? Stay centered.

Why it’s a very good sign that people don’t read your content

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Second, they want to help people. There aren’t many ways we can help the world every day, but we might impact a thought, create a smile, or inspire somebody with the content we share. The post Why it’s a very good sign that people don’t read your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. Stop it.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

How to become an influencer (even if you’re a little guy!)

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And I can help you. Many still remember me because of how my articles have helped them and I’ve become their go-to guy when they need tips on social media. I am using the same thought process for Short of Height. It helped that I was actually short, too! 3. Do this by liking other people’s photos, commenting, helping others out, retweeting, etc. Start small.

Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. recently attended a conference at Columbia University where a spokesperson from Facebook tried to defend Instant Articles by saying Facebook’s global reach would help publishers find a new audience, even new subscribers.

How Google’s failure helped me become a dramatically better writer

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Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Batman, Pokemon, and an essential lesson from the heart of marketing

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The post Batman, Pokemon, and an essential lesson from the heart of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave.

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Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”

Does every business need content marketing? A reality check.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He has a finite number of customers — a handful of companies rolling steel in the US. This is the real world. Thousands.

15 Amazing ways social media is changing the world

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Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling. The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go. 1.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.

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Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. The post Help me solve marketing''s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And the results? Marketing’s biggest mystery begins.

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Use This Agenda For Your 2016 Content Marketing Plan

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While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda).

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Four online business rules that don’t exist any more

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The post Four online business rules that don’t exist any more appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. One of his crazier jobs involved working as a financial consultant for the fourth biggest bank in Mongolia. Wrong.

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5 questions you should ask yourself every day before bed

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haven’t seen the guy in years and rarely speak to him, but this little digital Thank You note showed that even a ‘superficial’ long-distance friendship can cause positive impacts through the simple act of ‘liking’ and ‘commenting’ 3) Whom did I help today? By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. Questions, in other words.

Five tools to help with your social media makeover

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But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. Ignite Facebook Fans.

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Adapting To The NEW Consumer With Better Analytics

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“When you know more, you can do more” Are there any processes or tools you can share with us that help you focus on people and behavior rather than numbers? The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. Now it is. Over To You.

5 Reasons most content marketing is FAR behind where it needs to be

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The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again? They deliver something new.

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7 Ways a small business can use social media resources wisely

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Here is a resource from  Microsoft Office Small Business Academy that can help. 4) Get professional help. When seeking expert help, ask this question: What previous marketing experience do you have and can you show me measurable results of your social media efforts? 5) Don’t view social media as an “add on.”. This is a sponsored post written by me on behalf of Microsoft Office.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason. Seriously! Keep lures active. Not bad! 2.

20 Ideas to super-charge your social media network

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The post 20 Ideas to super-charge your social media network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. Why Twitter?

What are the most reliable content channels to connect with customers?

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But if you persist and deliver helpful, insightful and quality content over time, something magical happens. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But if you persist and deliver helpful, insightful and quality content over time, something magical happens. One of these topics was a discussion on the most reliable ways to deliver your content.

One easy tip to increase content sharing immediately

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The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post One easy tip to increase content sharing immediately appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We need to focus on content ignition — techniques to get our content seen and shared. Is there a title?

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28 Super Easy Tips on How to Promote Your Content

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Ongoing — From here I let Revive Old Post take over, which allows our evergreen content to “live forever” Other tips: Changing your lede or lead helps the content stay fresh; try to come up with three different ways to pose one title. ” Add hashtags to help searchers find your content. By Brooke B. Sellas, {grow} Contributing Columnist. And then …?