Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later. MORE >>

This not only reduces fixed cost and enables pay as you go models; it also helps marketing to get the job done more quickly, without having to rely on the IT department (which in too many companies is becoming a bottleneck instead of a business enabler – which is further accelerating the push towards SaaS). My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. Is marketing moving to a subscription based model? MORE >>

Here, marketing operations can help by creating a goal framework that starts with corporate goals and cascades them into department and individual goals, and aligns goals across the organization with departments that have a stake in marketing's success, particularly the sales function. Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Where is the return on the millions of Dollars invested in marketing? Or add 20 percent? MORE >>

And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives. B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. will also share sneak previews of the survey results on this blog. Thank you! MORE >>

The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. MORE >>