However, if your business still needs convincing that it’s where you should be spending your budget here are the top 10 reasons to help you out. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media does, of course, help your search ranking). Use of content, social and inbound tactics will help with your ROI. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. 1.       The power has shifted. 2.       Customers are out there researching. MORE >>

Well, here are a few tips from Earnest to help you along your way: 1. They run a reputation programme to help all staff better understand how what they say and do on a daily basis defines the way the company is seen out there in the real-world. It’s about carving out a position of authority on the issues that really matter to your customers and prospects – helping shape their strategy and ultimately, being part of the solution for addressing these issues. Sit down. Brace yourself. Now ask yourself, in all honesty, will they? Or if it’s not, it should be. New competition? MORE >>

Staring at the screen isn’t going to help anybody. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. But don’t flick over to Facebook just yet. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. This is a rallying call. Not what you know. MORE >>

Innovative campaigns, branding and marketing programmes have helped companies across the world pull themselves through the ‘sticky patch’ some refer to as a global recession. Marketing’s primary role is too know the market better than anyone else in the company, and to have to use this insight to help drive the business strategy. The reason for the pig headed quips from the cynic in the corner is because they simply aren’t shouting about what they are doing and how they can help. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. Simple. MORE >>

Helping people understand the whys and wherefores – and what’s expected of them is the first step to gaining their buy-in and to feeling part of the new enterprise, whatever shape or form that may take. Within the heady world of business, mergers and acquisitions are two a penny today. The story’s a common one: big behemoth snaps up rival or smaller fare to…  a) see off the competition. b) allow it to flog more stuff to its customers. c) leap into new, more promising markets. d) make up for massive strategic oversights in not seeing the next big thing coming. Share your thoughts. MORE >>