Earnest about B2B

Trending Sources

Helping Brixton Prisoners Bounce Back

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So of course we were delighted to offer our help to a charity who trains people at Brixton prison in painting and decorating skills – enabling them to secure employment and a fresh start the day they step out of prison. How can we help? As well as engaging the public we wanted to target businesses and potential big donors to help bolster the campaign. So how did we do it?

Testing Event Technologies at EventLab

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From interactive 3D maps of the venue to slick diary management, Eventbase has helped people enjoy events from SXSW to Cannes Lion. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. On the day, attendees checked in with NoodleLive.

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Novice to Social Media Smarty Pants in 4 Helpful Tips

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It’s a crucial step in the process which will help you understand the right channels to apply your allocated marketing funds to and also where to prioritise your time better. Here are some great suggestions to help you with your content plan. Taking the smoke and mirrors out of becoming a social media pro. recently attended a training course on everything social media. Great, but why?

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Your invitation to Experiential Lab

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There are a lot of ways to do this, and lots of great businesses out there that can help you do it – you may just need a bit of inspiration to find the right ones. As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal. B2B events can no longer just be about putting a pop up banner in front of a table and expecting prospects to be lured in by the dead-eyed stare of your sales people. Look forward to seeing you there.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

How to improve your luck: 4 simple tips

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“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. Good luck at the meeting” said my colleague, cheerily, in between louds gulps of lukewarm, sugary tea. “I don’t need luck” I replied, with no small amount of sass, “I’m prepared ” and I confidently waggled my gonky folder full of notes, budgets, and timings at him. White. Roosevelt.

A guide to content curation. Where can I find shareable social content?

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Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful. How can we keep the content monster fed and happy?

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

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The answer in many cases is to start with content programmes – some call it ‘storytelling’ or ‘inbound’ or ‘earned media’ – to help build this story. Needless to say, the campaign was a huge success helping contribute to their best ever sales year (you can read full details here if you have the time) and the hub has evolved as the audience has grown. Press release. Test and learn.

How to make customers brand loyal? Give them the benefit of the doubt.

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The system in general is a brilliant innovation, paper tickets were helping no one. What makes people loyal? Mutual respect is one thing. What makes people loyal to brands? The feeling you’re getting something valuable and being treated fairly and not like an open wallet. recently discovered something to love about one of the hardest things to love in London – TFL. Innovative but expensive.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Using the power of emotion: B2B Marketing Awards campaign case study

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ACI Worldwide came to us to help launch their new product, Universal Online Banker , which enables banks to offer a tailored approach to online banking. He’s often out on his long boat so UOB’s mobile alert function is perfect to help him move fast and seize the best opportunities wherever he is in the world. Make careful use of humour: Making people smile helps to get them on side.

Don’t hate the player – an introduction to gamification

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Stay tuned for some excellent examples of how gamification has helped some of the world’s top businesses fuel engagement and generate awareness. "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. As a 28 year old man-child, shamelessly little has changed. and Nike’s NikeFuel band.

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Changing rooms and changing behaviours: improving the retail experience

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This can help stores manage their inventories to ensure their most popular products are also converting into sales, and provide valuable data to predict trends and prepare for future demand. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules. But what if there was another way to shop? Yeah, large.".

Meet the team. Channel marketing campaign case study for Canon

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In the age of mobile working, cloud connectivity, all those things you never knew you needed until you had them, how does a mere printer help. And there you have it, the idea that helped us launch Canon’s new range of printers, designed especially for small businesses. Show resellers how the printers really help their customers. Picture it, you’re a small(ish) business. Or not?

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Five tactics to convert page visitors into leads

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Help visitors picture what you’re offering. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1. Brevity is the soul of wit. Lower the drawbridge.

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Events for #Eventprofs – are they worth the time out of the office?

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Well no, but it certainly helped. They can amplify your marketing, help drive momentum and extend your reach far beyond your typical audience. Ed also made some great comments about the growing impact of video in social media, and how this medium is helping brands gain cut through: “ Video is shared 1200% more than any other media… and 92% of mobile video viewers share video”.

Putting the tea in team: brewing a successful marketing team

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These help them ensure they’re among the 30% of CMOs who have a clear program for aligning sales and marketing this year, and not one of the 64% of CMOs who have no process to manage their marketing automation. Having a strong grasp of critical processes can ensure you’re getting the most out of your projects, and help in not getting milk all down your tie or tea rings on your notepads. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? Scum bags. Bonus content.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

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“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

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The traditions are still strong: In a vulgar world of innumerable emails, gaudy banner ads, prosaic landing pages, and impenetrable slideshares, using good old fashioned print can help you stand out and win your audience’s attention. There’s an online survey, she says, on Buzzfeed. So this has me thinking – what pitfalls are there in the world of B2B marketing? B2B Marketing

Event Wallet: Making an impact at Event Tech Live

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Knowing that 75% of exhibitors do not follow up leads, we took advantage by quickly ‘crunching’ all the best quotes, stats and facts from the day into a slideshare document and sharing with new contacts straight after the event – helping us keep up the conversation. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. So how did we do it?

Can you move down please? A behavioural nudge for the tube.

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Print a small picture of a fly in the urinal and guys will, subconsciously or not, aim for the fly - helping them to hit the right spot. If anyone from Transport for London is listening, please do get in touch (or say hello in the comments) and we can help people get nudged on the tube, in the right way. Schiphol Airport had a wee little problem. Or a little wee problem.

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IBM's Watson gives the real insight on brand personality

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Thought Microsoft wasn't there to help you out? You are altruistic: you feel fulfilled when helping others, and will go out of your way to do so. You consider helping others to guide a large part of what you do: you think it is important to take care of the people around you. How do you get to the heart of a company? How do you really understand what they are all about? link].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Emotion in B2B marketing is important. No debate needed.

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helpful blog post – good as an intro to the subject. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Because that’s what we’re here to do, every day. Persuade.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. 1. We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. But fear not, there is hope for your video. Especially if your content is good.

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Lessons from the Mad Men

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So they bring in an IBM super-computer to help with media planning and wow clients. What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. We drink because it''s what men do.”.

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5 everyday terrible user experiences (and how to avoid them)

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Then you get some helpful advice: “Your password needs to have 1 uppercase character, 1 lowercase character, 1 number, 1 symbol, 1 underscore and 1 Cyrillic character. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

The not-so-secret formula to B2B website UX

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just want to know what it is, how it works and how it can help me do my job? In place of reams of info, companies now feel compelled to produce helpful and useful content addressing issues and validating the user’s decision to visit the site. What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage? What’s your website even for?

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Why it’s high time for a Trip Advisor for Content

Earnest about B2B

Everywhere they look there are offers of help. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. your potential buyers). Guides to this. Infographics for that. Ten things they really should know about x, y and z. You’d think life had never been easier for them. To separate the wheat from the chaff.

Velociraptors in the kitchen (or: the importance of context in social media)

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There aren’t any golden rules to this, but here are some pointers to hopefully help you avoid your very own #DinosaurGate2015. The importance of context in social media marketing. His point was that T-rex and velociraptors existed in a very specific context – and if you strip that context away, there are no guarantees as to what will happen. Shock! Horror! Great convoluted metaphor, Batman!

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Marketing Personalisation with the Father of the Bride

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Plenty of available data tells us that, in the right circumstances, consumers like it and it helps marketers to do their jobs. Personalisation also helps with customer retention – in one study by Salesforce , 44% of marketers believe it to have a ‘significant impact’ on loyalty and retention. "Although my schedule is very busy, I decided to take time out to write you a peronal reply".

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Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

This is the week that was: B2B Marketing round up

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This week the BBC did an interview with Biz about the book and his view on the future of social – where the focus is on building communities who help each other and work as one. All the best bits in the world of marketing. As we come to terms with the fact that the sun has packed up his hat and left us, we keep our chins up and gather the best bits of news, views and insight that we have stumbled across this week. Article of the week. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? Take note. Listen of the week.