In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. How better to find new music than to visit the collection of a friend or “netizen” who has similar tastes? Here are some of the ways that Scoop.it Scoop.it Results? MORE >>

Demographics/Psychographics: Information like age, race, gender (demographics) or interests, opinions or cultural identity (psychographics) can help you to target your messages (These are more relevant in B2C communications but are still worthy of noting.). Opens and Clicks: Keeping track of what actions your prospects have taken on your previous campaigns can help you narrow in on what aspects of your offerings are most interesting to them. have a folder to which I automatically divert all the commercial mailings I’ve asked for. then look again at the remaining unsolicited mail. MORE >>

Now, more than 250 years later, there are endless supplies of information out there waiting for us and sophisticated technology to help us access it. As mobile and web site designers, our job is to help people find what they are looking for. Some added functionality that can help a user with their search is a spell check or autocorrect function. few guidelines will help your users easily comprehend and find the results they're looking for. A few months back I heard a woman say something that was surprising and commonsense. ” Her statement made me think. MORE >>

Prevent your employees from making costly or time consuming mistakes: Depending on the scope of your business, your app could be used to provide on-location training and information for new employees, which can help to avoid mistakes and shorten the learning curve. While incentives are no replacement for usefulness, fun and a great mobile experience, they can certainly help (especially if they are offset by the additional margins the app provides.). They want to be in touch and share and have fun and enjoy convenience. MORE >>

So with the complexity of the message delivery system required to create a marketing qualified lead, it is important to develop an automated system of data analysis that will help you as a marketer optimize your sales process and identify many of the following items: Lead sources : Which tactics resulted in which leads? Existing customer data within the enterprise can reveal many insights to help drive additional sales to existing customers. Don’t believe this? Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. MORE >>