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Digital B2B Marketing

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The coach’s real expertise is helping you overcome barriers, make changes and ultimately succeed.

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7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

Service Oriented As marketers increasingly compete for attention, B2B marketers in particular are looking to stand out by being genuinely helpful to customers, prospects and the marketplace. If you are naturally inclined to help, you will see new ways to help the audience and, in doing so, help your organization to stand out in their minds.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

Are you simply helping your customers justify the decision they already want to make? The formula is pretty simple, even if it isn’t easy to execute: identify the buyers needs and priorities and provide information that helps them determine how to best meet those needs. You don’t need them, you want them.

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Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Answer a question or help meet a need that is completely unrelated to your business. You might be surprised how you can help the people you want to connect with. Soon, although the reasons will be selfish, you just might authentically want to help your audience. Serve your audience instead of your business. Ask your audience.

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What Really Happens When Influence Increases?

Digital B2B Marketing

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. In summary, the most influential and our personal networks become more influential, but the mass of influencers Klout is looking to help will cannibalize their own influence.

PR 100
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No, Content Will Not Kill Advertising

Digital B2B Marketing

.” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales.

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Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Here are three steps that can help remove common barriers to strategic planning in B2B marketing organizations. Strategic planning has to begin by addressing the internal barriers in your organization. As long as they are not addressed, your company is not ready for strategic planning.

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