But, I do know that the campaign and the increased engagement associated with it helped drive engagement on other posts — which is what helped with my reach. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. My campaign was pretty simple. then posted one a day to Facebook via Hootsuite. Engagement is tough for B2B. MORE >>

have written and Tweeted about Eloqua’s content in the past because I think they produce content that’s relevant and helpful to marketers. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? What’s worked and what hasn’t? MORE >>

It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over. It’s the best of times. MORE >>

It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over. It’s the best of times. MORE >>

Instead of focusing on your company and how it’s an industry leader, focus on the challenges your target audience is experiencing and how you can help solve them. Tweet With print magazines and newspapers in serious decline, it’s easy to say that B2B print advertising no longer works. beg to differ. firmly believe that print advertising does work (and that people still read print, but that’s a different story). Creating print ads that deliver a real return on investment isn’t difficult or expensive. It just takes a little know-how. You don’t. “). MORE >>