Cliff Allen on Marketing

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Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

But it's important to identify the "big marketing trends" for 2010 that can help define effective marketing strategies for 2010. There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery. Spotting marketing trends.

Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

This helps senior executives at a company easily see the big picture, then interactively drill down to the their detailed analysis and decisions. Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way.  . The same is true for marketing.

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

In other words, this alignment helps ensure that the strategic marketing plan is actually used to guide the day-to-day marketing programs, such as advertising, public relations, social media, and sales. find it helpful to use a marketing strategy mind map to capture ideas, plans, and relationships so I can present them in review meetings. How to use a marketing strategy mind map.

Using Marketing Analytics in Strategic Marketing Planning

Cliff Allen on Marketing

Monitoring these online conversations can help you understand changes in customer behavior and product purchase patterns. Lots of data by itself doesn't help in creating a marketing strategy. A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too. Macro economic trends. Industry size and growth.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

For brainstorming groups, a mind map tool can capture and display ideas, and help a group quickly drill down to the details. So, over the next several weeks I'll show how I use this detailed strategic marketing mind map template to help companies create their comprehensive strategic marketing plan. Success in any area depends on having a clear, sound plan -- then acting on that plan.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

For brainstorming groups, a mind map tool can capture and display ideas, and help a group quickly drill down to the details. So, over the next several weeks I'll show how I use this detailed strategic marketing mind map template to help companies create their comprehensive strategic marketing plan. Success in any area depends on having a clear, sound plan -- then acting on that plan.

When Good Metrics Go Bad

Cliff Allen on Marketing

The goal of marketers is usually to increase revenue, so we create metrics that help us do that. Metrics are those numbers that "per" -- like "cost per lead" and "page views per day.". Marketing Metrics Are Everywhere. There are metrics everywhere in the marketing/sales process from awareness to closing an order and servicing the customer. Keeping Marketing Metrics Profitable.

Market Research Answers the Second Question

Cliff Allen on Marketing

So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. customer may have ordered a product that isn't normally purchased by that type of company. How big is it?

Market Research Answers the Second Question

Cliff Allen on Marketing

So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. customer may have ordered a product that isn't normally purchased by that type of company. How big is it?

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event. These presentations show what's possible by using social media to raise awareness of brands.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event. These presentations show what's possible by using social media to raise awareness of brands.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Gravity Summit

Cliff Allen on Marketing

And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

Gravity Summit

Cliff Allen on Marketing

And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

What Data Crunchers Did for Obama

Cliff Allen on Marketing

Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. Stephen Baker's article What Data Crunchers Did for Obama highlights how the Obama campaign used a consulting firm that helps politicians understand the core values of individual voters. The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level.

What Data Crunchers Did for Obama

Cliff Allen on Marketing

Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. Stephen Baker's article What Data Crunchers Did for Obama highlights how the Obama campaign used a consulting firm that helps politicians understand the core values of individual voters. The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Marketing 2.0 Strategy

Cliff Allen on Marketing

Second, marketers need to adopt the relationship techniques used by business development people who learn about -- and experience -- the problems of those who they want to help (i.e., Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to). This means collaborating with prospective customers.

Marketing 2.0 Strategy

Cliff Allen on Marketing

Second, marketers need to adopt the relationship techniques used by business development people who learn about -- and experience -- the problems of those who they want to help (i.e., Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to). This means collaborating with prospective customers.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations. Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Not so. In addition, the marketing metrics are different for high-tech startups.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations. Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Not so. In addition, the marketing metrics are different for high-tech startups.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

From Attention to Action, its Conversions that Count

Cliff Allen on Marketing

If these pages help increase sales, guide more visitors through them. If they don't help, have your best direct marketing copywriter update them until they do increase your site's performance. The process of converting interested Web visitors into a paying customers is a path of several steps, and it's up to us to guide prospective customers along that path. Web analytics consultants frequently talk about using the conversion funnel to measure the last few steps of going through the shopping cart payment process. These changes represent a "conversion" to a new purchase belief.

Web Analytics and Customer Behavior

Cliff Allen on Marketing

This requires constantly testing ways to help customers evaluate and purchase your products and measuring the performance of each part of your customer experience One of the challenges of using Web analytics techniques to improve a site's performance is that Web analytics can only measure what's there - not what's missing. In working with two new clients I found that the most of their key indicators in Google Analytics were fine, but revenue was below their potential. Some or these changes dealt with what customers do before going on the Web to make a purchase.

Customer Tracking

Cliff Allen on Marketing

But we know that exposure to a company's prior ads helped a prospective customer move toward taking action. The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. Companies that sell directly to customers have the best opportunity to track their customers' behavior. So how do we measure those exposures? This technique isn't just for consumer companies.

Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. Those numbers are right at your fingertips. Product News

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked. Certainly.

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Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business? After all, we get by “ with a little help from our friends.”

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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How Engaging Content Helps You Improve Your Search Rankings

Visually

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? Source ).

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