06.25.2013 Jack Barry
Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers.
- What are some of the best B2C content marketing examples that you like to reference?
- How about B2B content marketing examples?
- How do I integrate content marketing in my own company?
- Coordinate content activities with the leaders of every department.
- Where do I start with my content marketing strategy?
- Develop a content marketing mission statement.
- What’s the most underutilized content distribution tool?
- Slideshare.
- How do I create more content?
- But my content is not in story-ready form?
- Should I insource or outsource my content?
- Should I place my content behind a form or set it free?
- Do I need an enewsletter?
- Why in the world would I give away all our knowledge for free?
- Communication is the only true competitive advantage. If you don't help your customers, your competitors will.
- Do I have to be on Facebook and Twitter?
- Ask yourself why you're using every channel you use.
- How do you get all your content creators on the same page?
- What is the best way to figure out my customer’s pain points?
- How do I measure ROI?
- Figure out the specific content marketing objective and measure your return on objective.
- What kind of content works best?
- What is the difference between content and content marketing?
- How do I get C-Level buy-in for my content marketing?
- What is the biggest reason why content marketing initiatives fail?
- How important is design in your content marketing?
- What is a no-brainer issue that some marketers don’t deal with but can?
- Making sure that content works on mobile devices.
- Will brands start doing content creation and distribution better than publishers?
- Can’t I just create one content platform for all my customers?
- Should I stop everything else and just do content marketing?
- Content marketing works with your other marketing, not in replacement of it.
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