The first set of planning guides and templates is designed to help you develop a website that meets your marketing and sales goals. We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public. Here's the link to the first set. Website Planning, Strategy and Content Guides. MORE >>

Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. It might be helpful to think of a recent sale and which identifiable steps the customer took along the way. Develop your follow up process - now that we have our funnel mapped out, we can plan content that will help move the prospect to the next step. This can help to identify content that needs to be included in communications. Write down those steps and number them in sequence. Register for a Demo. View the demo. Phone consultation. MORE >>

'For marketers to be successful online, they must also understand how customers are engaging with their brand offline. From Infosys, here''s an infographic about how an offline strategy can run in conjunction with an organization''s online marketing efforts. View Original Article MORE >>

Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year. Volatility Ahead Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015. View Original Article MORE >>

Traditional advertising methods no longer help leads move forward in the sales cycle. Invite your customers to share their stories about how your product or service helped solve a problem. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." All involve listening. Surveys. MORE >>