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How to Define Buyer Personas for Inbound Marketing and Selling

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This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona. There is no one set way to create a buyer persona. Marketer Mary).

Nurturing Leads with a Business Blog

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Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Weave subtle product mentions into your blog content when appropriate.

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

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From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. View Original Article

The Importance of Setting Up Closed-Loop Reporting

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For instance, sharing complete lead intelligence, including the history of leads’ activity, helps sales reps to plan their follow up strategies and find hooks to begin their first conversations. Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

HubSpot Reveals New Tools to Accelerate Sales

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The inbound movement has helped transform the world of marketing, and we really feel like there''s a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster.". Reporting helps you understand and track your teams’ activity and the performance of their messages. An Insiders Look at HubSpot’s New CRM Tools.

INFOGRAPHIC: Email Marketing vs. Lead Nurturing

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Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. View Original Article

Webinar: How to Increase Content Marketing Production by 300%

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Content marketing can help with SEO results, brand positioning, thought leadership, lead generation.and more. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing

VIDEO: Getting Free Marketing Help

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In this video from Entrepreneur.com, entrepreneur Ray Madronio explains how to get free marketing help for your startup from big players in your industry, and advisor Frank Rimalovski provides tips on how to use social media and sweepstakes to build your brand. View Original Article

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Most Helpful Small Business Stories of 2012

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From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. 12 Surprising Signs You Could Be an Entrepreneur - traits that might be considered liabilities, but which can actually be indications of entrepreneurship. 7 Key Habits of Super Networkers - tips to develop and nurture valuable business relationships. Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. View Original Article

Why Implementing a Good Content Strategy is Good for Business

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It also helps you focus on your key strategy and message, which will guide you to write content that is meaningful and supports your objectives and overall goals. Including a publication calendar in your content strategy helps you determine what works best. In addition to the creation and promotion of content on your site, a content strategy helps you to effectively manage your content. It helps to alleviate wasted time, money and effort and instead focuses you and your team on what is important. Think of a content strategy like a map to your destination or goal.

Creating Relevant Content

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Traditional advertising methods no longer help leads move forward in the sales cycle. Invite your customers to share their stories about how your product or service helped solve a problem. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." All involve listening. Surveys.

3 Ways Google + Changes Search Marketing

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This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. This is because whenever you share a link, Google + users can add comments, share or +1 the link, which helps to add to the link’s authority – thereby helping to increase the link’s search ranking. What does this mean?

How to Incorporate a Google +1 Button on Your Website

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Not to mention that its run by Google, arguably the largest and most important search engine on the Internet, which means that properly using Google + could help you SEO strategy. This helps to drastically improve your brand awareness and could even draw in more traffic to your website or gain you more fans on your Google + business page. What is the Google +1 button?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Set Up a Google + Business Page

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Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google. So if you haven’t already, set up a Google + business page, the following are a few tips to help you get started: Setting up an account – First of all, in order to set up a business page on Google +, you’ll have to open a personal account.

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

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From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article

Using Vine for Marketing

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Encourage Your Fans to Contribute Recruiting your customers for marketing help fits into any budget. Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Pick the approach that’s best for your audience. View Original Article

The Evolution of Local Search

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Foursquare could help wider adoption of Apple's Passbook by both merchants and smartphone users. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. View Original Article

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Marketing Resolutions for 2013

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Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content.

What Type of Website Do You Need?

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Helping you generate publicity about your company. It also helps to evaluate your current website to look for clues as to what you might need. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads. Download it Here

Bold Social Media Risks

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It also helps put their industry into terms anyone can understand. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Allow Feedback Social media allows people a public forum to air their grievances.

INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

INFOGRAPHIC: Brand Advocates

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From BzzAgent, here's an infographic to help you better understand brand advocates. Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. View Original Article

Small Marketing Ideas with Big Reach

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This type of microcontent helps users decide quickly if a message is relevant. In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. Consider using the following miniformats: Infographics Data visualizations have garnered mainstream public attention in the last year or so. If so, they can share it quickly.

INFOGRAPHIC: Leveraging Offline Tactics to Help Online Marketing

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For marketers to be successful online, they must also understand how customers are engaging with their brand offline. From Infosys, here''s an infographic about how an offline strategy can run in conjunction with an organization''s online marketing efforts. View Original Article

INFOGRAPHIC: The Anatomy of Content Marketing

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From ContentPlus, here's an infographic that shows how successful content marketing can help small businesses grow. Content marketing is an integrated approach to creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. View Original Article

VIDEO: Most Popular 60-Second Solutions of 2012

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How Gamification Can Help Attract New Customers. Entrepreneur.com has listed their ten most popular 60 Second Solutions videos, in which experts share their best practices on a variety of small business topics. Here's the list with a few examples. Ways Gamification Can Make Marketing More Fun. How to Maintain a Positive Attitude As a Business Owner. The Biggest SEO Mistake: Spamming.

Using LinkedIn for Lead Generation: 5 Quick Tips

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The site helps you connect and grow your network, which ultimately helps you promote and grow your business. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. LinkedIn is on the top professional networks today and is a treasure trove for lead generation. From there you can start making introductions

Austin Hot Dog Restuarant Put on the "Google Map"

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Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.

SLIDESHOW: Inbound Marketing in Europe

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The report provides 10 insights compiled with the help of the marketing community in Europe. Hubspot has presented their first European State of Inbound Marketing Report. Here''s a slideshow with 10 highlights and additional comments from some of the top marketing minds in Europe. View Original Article

Can You Really Automate Your Sales and Marketing?

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During the demo, you'll learn how Infusionsoft will help you simplify your systems and automate processes to save time. Infusionsoft is an all-in-one tool to intelligently automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big business marketing tools on a small business budget. Manage contacts. Capture leads.

SLIDESHOW: Pearls of Wisdom From Marketing Experts

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Start helping. Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. All we need to do is pay attention and deliver. Love data. Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating. Be prepared for the unexpected. Don''t try to do it all. Stop selling.

INFOGRAPHIC: Driving Mobile Marketing Success

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From Compete Pulse, here's an infographic to help marketers understand how consumers use their mobile devices. Recent data shows that mobile should no longer be thought of as an emerging channel. The number of consumers with smartphones with Internet access (54%), is already approaching the number of consumers with a laptop and/or desktop computer. View Original Article

Improving Lead Capture & Nurturing With HubSpot

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HubSpot helped them with lead tracking and management, content management and marketing analytics Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads.

Short Answers to Common Content Marketing Questions

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If you don't help your customers, your competitors will. Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference? How about B2B content marketing examples? How do I integrate content marketing in my own company? Coordinate content activities with the leaders of every department. Where do I start with my content marketing strategy?

More Free PR Opportunities

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HARO (Help a Reporter Out) is a site that allows thought-leaders to share their expertise with reporters and potentially reap some PR rewards. After signing up to be a Source on HARO, you receive daily queries submitted by reporters in need of an expert. Answering those queries can lead to national media exposure. The results are remarkable! Sign Up on HARO