How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona. There is no one set way to create a buyer persona. Marketer Mary).
INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era
APRIL 22, 2013
From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. View Original Article
Misconceptions of B2B Marketing
APRIL 25, 2013
Businesspeople always want personalized marketing" Personalization comes across as helpful and thoughtful when a relationship between the prospect and the brand already exists. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. times in the final 48 hours before making a purchase. View Original Article
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
For instance, sharing complete lead intelligence, including the history of leads’ activity, helps sales reps to plan their follow up strategies and find hooks to begin their first conversations. Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales.
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
VIDEO: Getting Free Marketing Help
JANUARY 15, 2013
In this video from Entrepreneur.com, entrepreneur Ray Madronio explains how to get free marketing help for your startup from big players in your industry, and advisor Frank Rimalovski provides tips on how to use social media and sweepstakes to build your brand. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Weave subtle product mentions into your blog content when appropriate.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
The inbound movement has helped transform the world of marketing, and we really feel like there''s a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster.". Reporting helps you understand and track your teams’ activity and the performance of their messages. An Insiders Look at HubSpot’s New CRM Tools.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. View Original Article
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
Content marketing can help with SEO results, brand positioning, thought leadership, lead generation.and more. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing
INFOGRAPHIC: Email Marketing vs. Lead Nurturing
AUGUST 29, 2012
Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. View Original Article
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
It also helps you focus on your key strategy and message, which will guide you to write content that is meaningful and supports your objectives and overall goals. Including a publication calendar in your content strategy helps you determine what works best. In addition to the creation and promotion of content on your site, a content strategy helps you to effectively manage your content. It helps to alleviate wasted time, money and effort and instead focuses you and your team on what is important. Think of a content strategy like a map to your destination or goal.
Most Helpful Small Business Stories of 2012
JANUARY 17, 2013
From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. 12 Surprising Signs You Could Be an Entrepreneur - traits that might be considered liabilities, but which can actually be indications of entrepreneurship. 7 Key Habits of Super Networkers - tips to develop and nurture valuable business relationships. Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. View Original Article
3 Ways Google + Changes Search Marketing
MAY 6, 2014
This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. This is because whenever you share a link, Google + users can add comments, share or +1 the link, which helps to add to the link’s authority – thereby helping to increase the link’s search ranking. What does this mean?
How to Incorporate a Google +1 Button on Your Website
MAY 5, 2014
Not to mention that its run by Google, arguably the largest and most important search engine on the Internet, which means that properly using Google + could help you SEO strategy. This helps to drastically improve your brand awareness and could even draw in more traffic to your website or gain you more fans on your Google + business page. What is the Google +1 button?
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
How to Set Up a Google + Business Page
MAY 1, 2014
Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google. So if you haven’t already, set up a Google + business page, the following are a few tips to help you get started: Setting up an account – First of all, in order to set up a business page on Google +, you’ll have to open a personal account.
Creating Relevant Content
OCTOBER 18, 2012
Traditional advertising methods no longer help leads move forward in the sales cycle. Invite your customers to share their stories about how your product or service helped solve a problem. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." All involve listening. Surveys.
INFOGRAPHIC: Combining Content Marketing, Social Media and SEO
APRIL 8, 2013
From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article
Using Vine for Marketing
APRIL 4, 2013
Encourage Your Fans to Contribute Recruiting your customers for marketing help fits into any budget. Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Pick the approach that’s best for your audience. View Original Article
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. about your firm — and helping them spread the word about you “advocate marketing,” which we. enjoy?”
The Evolution of Local Search
JANUARY 24, 2013
Foursquare could help wider adoption of Apple's Passbook by both merchants and smartphone users. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. View Original Article
Marketing Resolutions for 2013
JANUARY 3, 2013
Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content.
INFOGRAPHIC: Brand Advocates
MAY 17, 2011
From BzzAgent, here's an infographic to help you better understand brand advocates. Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. View Original Article
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
What Type of Website Do You Need?
OCTOBER 21, 2010
Helping you generate publicity about your company. It also helps to evaluate your current website to look for clues as to what you might need. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads. Download it Here
Bold Social Media Risks
OCTOBER 11, 2012
It also helps put their industry into terms anyone can understand. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Allow Feedback Social media allows people a public forum to air their grievances.
INFOGRAPHIC: Leveraging Offline Tactics to Help Online Marketing
APRIL 19, 2013
For marketers to be successful online, they must also understand how customers are engaging with their brand offline. From Infosys, here''s an infographic about how an offline strategy can run in conjunction with an organization''s online marketing efforts. View Original Article
INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
JANUARY 2, 2013
According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. Here's an infographic that shows the interdependence of content marketing and search engine marketing. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
VIDEO: Most Popular 60-Second Solutions of 2012
JANUARY 1, 2013
How Gamification Can Help Attract New Customers. Entrepreneur.com has listed their ten most popular 60 Second Solutions videos, in which experts share their best practices on a variety of small business topics. Here's the list with a few examples. Ways Gamification Can Make Marketing More Fun. How to Maintain a Positive Attitude As a Business Owner. The Biggest SEO Mistake: Spamming.
Using LinkedIn for Lead Generation: 5 Quick Tips
AUGUST 16, 2012
The site helps you connect and grow your network, which ultimately helps you promote and grow your business. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. LinkedIn is on the top professional networks today and is a treasure trove for lead generation. From there you can start making introductions
SLIDESHOW: Pearls of Wisdom From Marketing Experts
MAY 2, 2013
Start helping. Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. All we need to do is pay attention and deliver. Love data. Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating. Be prepared for the unexpected. Don''t try to do it all. Stop selling.
INFOGRAPHIC: Driving Mobile Marketing Success
MARCH 29, 2013
From Compete Pulse, here's an infographic to help marketers understand how consumers use their mobile devices. Recent data shows that mobile should no longer be thought of as an emerging channel. The number of consumers with smartphones with Internet access (54%), is already approaching the number of consumers with a laptop and/or desktop computer. View Original Article
B2B Marketing Trends for 2016
While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.
Short Answers to Common Content Marketing Questions
FEBRUARY 28, 2013
If you don't help your customers, your competitors will. Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference? How about B2B content marketing examples? How do I integrate content marketing in my own company? Coordinate content activities with the leaders of every department. Where do I start with my content marketing strategy?
INFOGRAPHIC: The Psychology of Converting Customers
NOVEMBER 28, 2012
From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers. View Original Article
Groupon and Online Marketing
MARCH 3, 2011
Social commerce sites can help Web-based businesses increase sales and generate brand buzz by leveraging social networks and amplify word of mouth. Groupon has been a game changer for not only brick-and-mortar businesses, but also online retailers and marketers. No company exemplifies the growth of the localization trend in e-commerce more than Groupon. View Original Article
Content Marketing Ideas for 2013
DECEMBER 27, 2012
Choose 10 of the top bloggers in your industry and sponsor a one-day brainstorming session on how you can all help each other. As marketers plan and budget for 2013, most are searching for innovative content ideas. To get you started, the Content Marketing Institute has come up with 42 content marketing initiatives for 2013. Here are a few of their examples. Develop/refine a content marketing mission statement. You need to know the why before you can decide on the what. Find thought leaders in your organization and build them into your content plan. View Original Article
Evangelizing a Content Marketing Program
how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.
Writing Effective SEO Content
NOVEMBER 1, 2012
Tell a Story Nothing beats well written, interesting, relevant content that is also helpful and entertaining. Creating effective, well-optimized content is critical for marketers. Good content is next to useless if Google and other search engines can't find it, but you must remember that your first audience is always people. From MarketingProfs, here are nine tips for creating effective SEO content. Respect the Reader's Time Readers are in a hurry, so make it easy for them to know what your post is about at a glance and make it interesting enough for them to read it thoroughly.