" Key question: If mobile lends competitive advantage—and for many savvy B2Bs, a first-mover opportunity—how can your company leverage mobile to leap ahead of competitors through programs designed to help your audience meet their business-centric needs in meaningful ways? That value ranges from helping professionals stay informed of industry news and managing the locations of their sales meetings to performing tasks more easily from their mobile phones and downloading apps that improve the experience of their business events. Forecasts. call for 5.8 MORE >>

m going to close with pointing you to mobile-marketing slideshows, articles and posts produced to help B2Bs in this brave new mobile world: Slideshow: Why Mobile For B2Bs? A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. In our defense, we’ve genuinely meant it every year that we’ve said it.) I remember way back in 2000 when I was working with a client on a B2B financial-services application that was truly breakthrough. The problem? are we there yet. And the time is right now. Guide. MORE >>

The Mobile Marketing "Mini MBA", one in a unique series of programs designed for executives, is a program that I spearheaded with Rutgers and helped to develop the 360-degree curriculum. I'm so pleased to announce a groundbreaking mobile-marketing program — and a first-of-its-kind backed by a top university — launching at Rutgers University. can't thank Rutgers enough for the support and smart minds they placed behind this program. The program will be offered through an accelerated 1-week format as well as through a 3-month, once weekly evening format. Both programs begin this April. MORE >>

few years back I did the same for B2B social media through a popular presentation that helped many B2B professionals ( that slideshow is here ). Even though half the planet's population already own cell phones and everywhere you turn there's buzz about mobile, it's still a very new set of media. and even newer to the B2B marketing mix. Because in this presentation I focus squarely on building the B2B business case through laying-out 10 Key Arguments for B2B marketers to use in their discussions with executives. B2B Mobile Marketing: Building The B2B Mobile Business Case. MORE >>

B2B marketers need to focus on increasing awareness and ensure that they're always at the ready to answer questions and help buyers make decisions, whether those questions are submitted via phone, through email or over social networks. The Role of High-Quality Consistent Content Throughout the Buying Process: Almost 95% of recent purchasers said the solution provider they chose “provided them with ample content to help navigate through each stage of the buying process.”  tend to get a little bold in my advice. Why so delighted am I? What do these changes signal for B2Bs? MORE >>