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7 Skills New Marketers Need to Succeed

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They studied the trends and crunched the numbers to help digital marketers prioritize their goals. The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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4 Stages of a Thought Leadership Maturity Model

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Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list. Enjoy!

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12 Secrets of the Human Brain to Use in Marketing

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Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

The State of Digital Marketing 2015

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The point-counterpoint is just so stark I couldn’t help but write about this. With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. For any CMO, developing the skills of their team should always be a top issue.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Using Hashtags as Strategic Objects

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The mobile marketing platform  smartsy , for example, is using their engagement marketing features and visual recognition functionality to help transform products and campaign assets into #objects, which act as focal points for easily creating and distributing user generated content within the platform as well as across channels, including social media. Posted in Hashtags Twitter.

6 Tips for Turning Big Data into Great Customer Experiences

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Having worked with a number of online marketers who needed to tame big data, here are six steps to help you get there: 1) Think continuous evolution and iteration, not instantaneous. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. But don’t try to change everything at once. By far.

5 Ways CMOs Can Master Their Online Customer Experience

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So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs?

3 Ways Social Media can Boost Sales Success

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An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out social media can help you accomplish this quickly and easily. Follow the steps above to help your sales team make the cash register ring using social media. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

4 Lessons from Responsive Design for CMOs

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This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Why Sustainable Competitive Advantage is so 1990

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The problem with a lot of companies, particularly with respect to things like innovation, is that their structures were built to serve some of their business purpose in the past.  So the structure they have today was built to help deliver yesterday’s business.  Tell us why sustainable competitive advantage really a failed notion these days? What does “good” in this new age look like?

Leading Companies for Customer Service, On and Off Social

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Business Intelligence Communities Conversational Marketing Customer Experience Customer Support Optimization Real Time Marketing Social Customer Service call center customer service online chat online help social customer service Social MediaWe discussed a ton of ideas on how customer services on and off of social need to scale.

CMOs Win When High-Value Customers Are Treated Personally Online

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For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Priority #1: Wal-Mart must transform itself into an invisible (and psychic) personal shopper to help customers navigate its vast inventory. The word? Amazon.

How to Make the Zero Moment of Truth Work for You

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Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Not only are consumers seeking information about your products, but their searches also allow you to gain insight that helps you give them exactly what they’re looking for. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. It’s a tall order…but not an impossible one.

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Monitoring vs Analytics [Infographic]

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Can help set up items I am interested in tracking and then I can follow them over time. They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. There is no human intervention on the data they can help analyze and annotate the mentions. FREE MONITORING SERVICES.

Why Digital Marketers Need to Get More Personal

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Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. images, fonts, colors, the number of recommended products, the placement on pages, and the recommendation model used) can help you identify the approach that yields the highest conversion rates for your visitors. Posted in behavioral targeting Personalization.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? the “what”.

5 Ways B2B Can Learn from B2C Marketers

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B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Any area that helps inform a decision and convert a visitor (i.e., They want to feel as though you understand them and their problems. There is no exception for B2B.

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How Are Serious Games Reinventing Businesses?

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And yup, the dopamine released during the game, and the behavioral economics theory that underpins the choices in the game, all help your sales team close complex deals faster. And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team. The following is a transcript of our conversation.

20 Tips for More Efficient Google Searches

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This can help with outdated or update pages. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.

The Rapid eLearning Blog

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Talking to you and getting your emails helps me keep my perspective real and focused on what’s practical for most people. And in his case, there would literally be thousands of people in other countries who would not have access to the valuable information to help improve their communities. Is the template helping you do that? The Rapid Elearning Blog. June 24th, 2008.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

It’s Time For CMOs To Tap Into The Power Of Personalization

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The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions. Posted in eCommerce Optimization Personalization.

More Traffic? Or More Conversions? No Contest.

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You may even find that segmenting your customers by where they came from can help you convert them into loyal and repeat buyers. Or doubling your conversion rate? Many marketers get this wrong. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Do you really know?

4 Ways Your Website Can Replace Focus Groups

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We’re all aware that an online store experience has to mimic some of the same elements consumers expect in a physical store: easy-to-find products, items positioned strategically on the “shelf,” helpful customer service and so on. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time.

11 B2B Marketing Predictions for 2011

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Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Tweet This!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Online Shopping’s – Zero Moment of Truth

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Test everything. A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Would reduced or free shipping increase the number of conversions?

Using Insights to Tame the Strategic Planning Beast

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This process really starts off with something called a consumer insights audit, which helps you understand the following essentials about your consumers: Their general habits. Developing the kind of consumer insights culture that deep research of both needs and customer psychology applied regularly will help you outpace your competitors. Here is an overview of that advice.

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Social Intelligence adds value throughout the Stage Gate Process

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For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. By assessing the potential “social lift” that social media can provide to your paid media initiatives, social analytics can help you commit the minimum effective spend needed to achieve the maximum effective return on media expenditures.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

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If you somehow missed it, it went a little something like this: During the first presidential debate between President Obama and Mitt Romney, Obama credited his tenacious grandmother who helped raise him and passed away three days before he was elected president. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. She died 3 days b4 he became president.”

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Five Signs Your Online Customers May Be Cheating on You

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Multivariate testing can help marketers discover which combinations work best for their target audience. 4. This is where personalization can really help. Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. Low Search Engagement.