Buzz Marketing for Technology

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4 Stages of a Thought Leadership Maturity Model

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Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list. Enjoy!

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7 Skills New Marketers Need to Succeed

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They studied the trends and crunched the numbers to help digital marketers prioritize their goals. The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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12 Secrets of the Human Brain to Use in Marketing

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Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

The State of Digital Marketing 2015

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The point-counterpoint is just so stark I couldn’t help but write about this. With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. For any CMO, developing the skills of their team should always be a top issue.

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

5 Ways CMOs Can Master Their Online Customer Experience

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So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs?

6 Tips for Turning Big Data into Great Customer Experiences

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Having worked with a number of online marketers who needed to tame big data, here are six steps to help you get there: 1) Think continuous evolution and iteration, not instantaneous. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. But don’t try to change everything at once. By far.

3 Ways Social Media can Boost Sales Success

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An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out social media can help you accomplish this quickly and easily. Follow the steps above to help your sales team make the cash register ring using social media. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

4 Lessons from Responsive Design for CMOs

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This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Leading Companies for Customer Service, On and Off Social

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Business Intelligence Communities Conversational Marketing Customer Experience Customer Support Optimization Real Time Marketing Social Customer Service call center customer service online chat online help social customer service Social MediaWe discussed a ton of ideas on how customer services on and off of social need to scale.

Why Sustainable Competitive Advantage is so 1990

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The problem with a lot of companies, particularly with respect to things like innovation, is that their structures were built to serve some of their business purpose in the past.  So the structure they have today was built to help deliver yesterday’s business.  Tell us why sustainable competitive advantage really a failed notion these days? What does “good” in this new age look like?

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Priority #1: Wal-Mart must transform itself into an invisible (and psychic) personal shopper to help customers navigate its vast inventory. The word? Amazon.

How to Make the Zero Moment of Truth Work for You

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Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Not only are consumers seeking information about your products, but their searches also allow you to gain insight that helps you give them exactly what they’re looking for. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. It’s a tall order…but not an impossible one.

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How Are Serious Games Reinventing Businesses?

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And yup, the dopamine released during the game, and the behavioral economics theory that underpins the choices in the game, all help your sales team close complex deals faster. And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team. The following is a transcript of our conversation.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Monitoring vs Analytics [Infographic]

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Can help set up items I am interested in tracking and then I can follow them over time. They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. There is no human intervention on the data they can help analyze and annotate the mentions. FREE MONITORING SERVICES.

More Traffic? Or More Conversions? No Contest.

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You may even find that segmenting your customers by where they came from can help you convert them into loyal and repeat buyers. Or doubling your conversion rate? Many marketers get this wrong. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Do you really know?

5 Ways B2B Can Learn from B2C Marketers

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B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Any area that helps inform a decision and convert a visitor (i.e., They want to feel as though you understand them and their problems. There is no exception for B2B.

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20 Tips for More Efficient Google Searches

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This can help with outdated or update pages. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

The Rapid eLearning Blog

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Talking to you and getting your emails helps me keep my perspective real and focused on what’s practical for most people. And in his case, there would literally be thousands of people in other countries who would not have access to the valuable information to help improve their communities. Is the template helping you do that? The Rapid Elearning Blog. June 24th, 2008.

It’s Time For CMOs To Tap Into The Power Of Personalization

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The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions. Posted in eCommerce Optimization Personalization.

Why Digital Marketers Need to Get More Personal

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Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. images, fonts, colors, the number of recommended products, the placement on pages, and the recommendation model used) can help you identify the approach that yields the highest conversion rates for your visitors. Posted in behavioral targeting Personalization.

CMOs Win When High-Value Customers Are Treated Personally Online

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For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Social Intelligence adds value throughout the Stage Gate Process

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For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. By assessing the potential “social lift” that social media can provide to your paid media initiatives, social analytics can help you commit the minimum effective spend needed to achieve the maximum effective return on media expenditures.

Why CMO’s Need To Be More Involved in Ecommerce

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The question is: who inside the company can embody these traits and help the CEO rule the roost? All this pertinent info helps define what the “best content” is for each specific viewer. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 But online is a big place. One word: data.

Connecting Your Enterprise: Collaboration at Scale

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Engage your Employees – An obvious place to help scale your efforts once a unified social media platform is in place is leveraging your employee advocates to help get the word out. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.

4 Ways Your Website Can Replace Focus Groups

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We’re all aware that an online store experience has to mimic some of the same elements consumers expect in a physical store: easy-to-find products, items positioned strategically on the “shelf,” helpful customer service and so on. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Online Shopping’s – Zero Moment of Truth

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Test everything. A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Would reduced or free shipping increase the number of conversions?

11 B2B Marketing Predictions for 2011

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Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Tweet This!

Influencer Shminfluencer: The Truth Under the Covers

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Luckily, you are a Socially-aware CMO and you have the right answer:  the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. Hey, I feel for you.  You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates.  Financial services product? 

Using Insights to Tame the Strategic Planning Beast

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This process really starts off with something called a consumer insights audit, which helps you understand the following essentials about your consumers: Their general habits. Developing the kind of consumer insights culture that deep research of both needs and customer psychology applied regularly will help you outpace your competitors. Here is an overview of that advice.

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Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

Definition of Introvert -- What is an Introvert?

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Gifted Children How to Identify Education Parenting Help. Search By Category Gifted 101 Nurturing Gifts and Talents Social / Emotional Issues Testing Education Options School Issues Gender Issues Young Gifted Children Gifted Teens Profoundly Gifted Gifted Minorities Gifted and LD Family Life Books and Toys Where to Find Help. RSS Advertising Info News & Events Work at About SiteMap All Topics Reprints Help User Agreement Ethics Policy Patent Info. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children Newsletter - Sign up !

Change or Die | Fast Company

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In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Alternative Thinking About Business And Technology Learn how HP can help you run IT like a business at hp.com/alt. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology.

IBM Social Computing Guidelines

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These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBMs products, processes and policies; if it builds a sense of community; or if it helps to promote IBMs Values, then it is adding value. Skip to main content. Country/region [ select ]. Add value.

What Social Data can Teach You about Audiences

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My son is a senior in high school and I am beginning to help him with his search for the right school.  So to help with this, I suggested that we use football teams as a proxy to find the right environment. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.