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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Tools that help monitor and measure social traffic

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Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Getting lithe with a little help from my FitBit friends

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The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Campaign Questions.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Earned media influencer marketing demands your awesome

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And, for those of you who are writing big checks for paid media mentions and review, a huge helping of love, respect, and appreciation in addition to actually offering an amazing product, will benefit your outreaches further than you can ever imaging. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Trust me.

Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Why don’t more marketers use keyword research?

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When Joan finds the most valuable next action (optimizing existing content or creating new), she needs to understand what products or services the information need relates to and how to help the persona take the logical next step toward purchase of that product or service. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Like this post?

How to implement a Video 1st content marketing strategy that drives action

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Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Lead generating machine: is your website actively helping your business grow?

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If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

10 essentials missing from your business website

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The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Responsive Web Design.

Social media, echo chambers, and the decline of discourse

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The decline of mainstream media that social channels have helped perpetuate worsens the problem. When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware.

Earned media influencer outreach is alive and well

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That will be SUPER helpful.” We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Including videos, photos, and logos. Safety first! Feel free to share.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Add For Immediate Release to your podcast queue

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Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included.

CMOs fail to go beyond brand awareness on LinkedIn

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He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities.

Blockchain, or how everything will change

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It also helps to reduce or eliminate the roles of trusted centralized authorities. Blockchain will help us to make this transition much more efficient, cost effective, and of course, faster and more reliable and transparent than ever. Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption.

My PocketCHIP is a portable Linux box

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And, for only $49, this is an amazingly powerful little machine that will, I suppose, over time, evolve from it’s current position in my life as Linux novelty nostalgia into becoming something that could really help me out in the field. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Then I saw that a company called Next Thing Co. Neither C.H.I.P.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Why SEO is just the start for digital marketing

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So let’s talk about how your website can help turn the attention your SEO is earning you into clients. Facts will help. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Customers pay the bills. And did “J.

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6 studies show why Facebook organic reach is declining so quickly

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Do these studies help explain why? 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? Like this post?

Personalized content for more effective content marketing

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Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Is your website’s newsroom missing key pieces of content?

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Bios and information on your company’s executives will help round out the picture of what your company is all about and who works there. When developing content for your company website, you may not often think of having a media page or newsroom section, but it can really help provide journalists and media with information to help with your public relations. Do not do this.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Why 9Round should be using SOCi for social media management

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SOCi has this tool called the Design Hub which is a WYSIWYG design tool that can help each location’s social media manager design their Twitter and Facebook pages in a brand-consistent and professional way outside of just distributing guidelines via email or in a PDF or book. OK, this may well be my weirdest post ever, so bear with me. And, as a gym, they’re taking over.

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Why email marketing still matters–and how to make it work

Biznology

veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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10 secrets to research the best SEO keywords

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Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. This will help you assess which keyword phrases are searched most. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche.

The challenge of authenticity

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In the article, Grant showed that the most successful people were able to be both helpful and authentic. But it almost always happened when they started by being helpful first, and slowly revealed their authentic selves. They need to start by being helpful on and in audience language and only reveal the unique details of the brand when the audience is ready. Like this post?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. We hope that our seven tips for effective press releases has been a help to you. These helpful hints will ensure that you are writing your way to a successful press release for your company. Keep your release simple. Follow up quickly. Summary.

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Build a page and profile for absolutely everything

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want to argue that it’s better to find ways to allow each and every shop to have both their own voice, but also the voice of their owners (with as much help from corporate as possible.). Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. Right? Like this post?

Make the most of your social media fans

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learned about the capability a few months ago, when Stirista’s CEO Ajay Gupta brought me in for some consulting help. To Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. Market research.

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Influencer marketing should not be about collecting influencers

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have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

Pokémon Go and the virtual future of storytelling

Biznology

Though not “real,” these interactions may be enough to help viewers consider and understand opposing perspectives. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Why Gaming is Good for Business. Virtual Reality and the Future of Marketing.