But, I really needed to groom, tweetscape, and prune because in the race towards more followers I ended up getting lots and lots of weeds, vines and underbrush, basically strangling out both the air, space, and sun that can help, in the end, make and keep my Twitter profile in good health. Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. MORE >>

These are big questions that every business must face in the digital age, but we do want to help you solve them. We’ve launched a series of Biznology Jumpstart Workshops to help you navigate these new challenges in marketing, and Denise Lee Yohn and I are pleased to offer a Brand Marketing Jumpstart Workshop on-site for your business to introduce or revitalize your company’s brand. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. What do you stand for? MORE >>

And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013! I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. Start a Blog — I know what you’re thinking: blogging’s dead. But you need to spend some of that time. Good luck and Godspeed! MORE >>

can help you. Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. How are CMOs doing? source: Bazaarvoice ). source: AdAge ). source: AdAge). MORE >>

And don’t worry about needing to provide too much new and exciting content all the time — 80% of all online content-production is just interaction, responding, being smart, being there, helping people out, answering questions, doing some customer support. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. What are on them? Are they about you? Are they positive? MORE >>