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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Now, Talking About Our LinkedIn Community… If you like this content, then request to join my LinkedIn community , Get Help with Linked Strategies , where 600+ sales and marketing leaders are challenging common approaches – and exchanging new ways to connect and engage with IT buyers on LinkedIn. Click here to join the Get Help with Linked Strategies Group. Like this post?

Getting lithe with a little help from my FitBit friends

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The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Outside-in marketing: a pragmatic approach to content marketing

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This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. He is currently a Distinguished Technical Marketer for IBM, building big data analytics systems to help marketers plan, publish and improve content for their target audiences. Don’t worry. Integrating them isn’t rocket surgery.

7 key roles in digital marketing

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But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. Content strategists don’t just help you create better content, they help you create less of it.

Tools that help generate blogging ideas

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Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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On Fernando Leon ’s profile (the VP of Business Development for Single Point of Contact), you’ll learn how he helped Shorenstein Realty , the largest, oldest, most respected real estate management firm that was spending upwards of $750,000 on their IT infrastructure, cut IT OPEx by 43%. Now, Jonathan is renting so I’m sure his landlord would have something to say about it.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

What content to blog for Google search success

Biznology

If you’re still lacking ideas or your confidence is still shot, I would be happy to help you out with ideas or even help you out putting together some blog posts to get you started. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Campaign Questions.

Socialize your videos for business development

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Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. If you’ve got something to say that buyers will value, something that will help engage them in your selling process, just say it with a video. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Thought leader interviews.

Analyze your target’s buying process, for greater marketing efficiency

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Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor. What motivational offers will be most effective? I am fond of this approach to B2B marketing, especially in the account-based marketing context, because it helps us get focused and reduces what you might call random acts of marketing communication. Voila! And so on.

What can Donald Trump teach us about market research?

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We can also listen to people talking about these issues unprompted in social media, which can help remove some of the question bias. Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to effectively integrate video content onto your website

Biznology

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. Working with other channels helps find and attract new audiences. Start a vlog. Link to other videos.

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Gaining an edge over competitors with a knowledge base

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Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member. Types of knowledge base software solutions. Easy implementation and setup process. Like this post?

Earned media influencer marketing demands your awesome

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And, for those of you who are writing big checks for paid media mentions and review, a huge helping of love, respect, and appreciation in addition to actually offering an amazing product, will benefit your outreaches further than you can ever imaging. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Trust me.

How Trump’s brand positioned itself for victory

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Similar populous emotions proved to be relevant here and helped carry Trump to victory. 5. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was a contest of character between the two most unfavorably perceived presidential candidates in history. Like this post?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

10 essentials missing from your business website

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The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Responsive Web Design.

How to implement a Video 1st content marketing strategy that drives action

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Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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How Putin’s brand inspires Trump

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To fully understand this image contradiction, it is helpful to remember the history, culture and values of the Russian populous. They are fixated with poll numbers to reinforce and rationalize their acceptance ratings, which certainly helped propel Trump in the primaries. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. As a democracy, the U.S.

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10 Reasons why branding is even more important for start-ups

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Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look? How Does Branding Help Engage Customers ? Entrepreneurs are generally obsessed with a new product idea.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Lead generating machine: is your website actively helping your business grow?

Biznology

If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

Personalized content for more effective content marketing

Biznology

Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Why don’t more marketers use keyword research?

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When Joan finds the most valuable next action (optimizing existing content or creating new), she needs to understand what products or services the information need relates to and how to help the persona take the logical next step toward purchase of that product or service. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Like this post?

Brand assimilation in link campaigns: building client trust

Biznology

The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Industry/niche.

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Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Add For Immediate Release to your podcast queue

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Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included.

50 Facts about online consumer behavior not to ignore

Biznology

Do these facts help you to better understand online consumer behavior? Does your business need help navigating  online consumer behavior? 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Conductor ).

Earned-media micro-influencer marketing master class

Biznology

Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned-media pitches. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? Build brand awareness?

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6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. It, of course, could also give studios additional insights to help inform go/no-go decisions on everything from the breadth of distribution to whether it made sense to invest additional marketing muscle to push a movie over the public’s awareness tipping point. Photo credit: Kevin Krejci.

Is there such a thing as “too much data”?

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Recollection of specific data is just as important as initial collection, and graphics can really drive home the memorable facts and help with faster recounting of pertinent information. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Know what you’re looking for. Like this post?

CMOs fail to go beyond brand awareness on LinkedIn

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He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities.

Finalizing your holiday digital marketing plan

Biznology

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. Streamline your ordering process: Anything you can do to make shopping easier for your customers will not only help improve upon conversion rates, but will bring customers back for more. Here are 10 tips to include in your holiday digital marketing plan.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

Do these studies help explain why? 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? Like this post?

What is Social Media Marketing?

Biznology

engagement (have you been helped), and outreach (have you heard of us over here?). For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. There are a lot of terms and many of them merge together and most of them are very complimentary. Like this post?