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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Tools that help monitor and measure social traffic

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Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Getting lithe with a little help from my FitBit friends

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The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Earned media influencer marketing demands your awesome

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And, for those of you who are writing big checks for paid media mentions and review, a huge helping of love, respect, and appreciation in addition to actually offering an amazing product, will benefit your outreaches further than you can ever imaging. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Trust me.

How to implement a Video 1st content marketing strategy that drives action

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Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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Tools that help generate blogging ideas

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Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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10 essentials missing from your business website

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The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Responsive Web Design.

Why email marketing still matters–and how to make it work

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veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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6 studies show why Facebook organic reach is declining so quickly

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Do these studies help explain why? 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? Like this post?

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Marketers need to play a stronger sales enablement role on LinkedIn

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They can help build familiarity between salespeople and their customers. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development.

10 secrets to research the best SEO keywords

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Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. This will help you assess which keyword phrases are searched most. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche.

Why SEO is just the start for digital marketing

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So let’s talk about how your website can help turn the attention your SEO is earning you into clients. Facts will help. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Customers pay the bills. And did “J.

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Add For Immediate Release to your podcast queue

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Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

How to appeal to business buyers: 11 proven copy strategies

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To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” Help you look good in your job. Get the help you need. and “What’s in it for me?” 

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Why 9Round should be using SOCi for social media management

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SOCi has this tool called the Design Hub which is a WYSIWYG design tool that can help each location’s social media manager design their Twitter and Facebook pages in a brand-consistent and professional way outside of just distributing guidelines via email or in a PDF or book. OK, this may well be my weirdest post ever, so bear with me. And, as a gym, they’re taking over.

Lead generating machine: is your website actively helping your business grow?

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If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

Promotional products: making them effective branding tools for your business

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They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix. This will help them remember your company when it comes time to buy your products or services. Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Build a page and profile for absolutely everything

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want to argue that it’s better to find ways to allow each and every shop to have both their own voice, but also the voice of their owners (with as much help from corporate as possible.). Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. Right? Like this post?

Your big marketing budget is not as big an advantage anymore

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More money helps create better content. And helps get that content in front of more people. It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. And in general, he was right. Like this post?

Influencer marketing should not be about collecting influencers

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have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Act casual, and write your website content

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The Hotjar plugin also records a video of a person’s visit, and helps you adjust the writing on your pages so that meaningful connections are made with content. Knowing where your visitors click helps you adjust your website content for maximum impact and to drive more online conversions. Do things get awkward when people visit your website? Time to make a switch in tone or voice.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

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While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

Say hello to Outside-In Marketing

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After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of  Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what  is outside-in marketing? It’s a lot like sales, which is what we hope it leads to for  you. None of this is new. Like this post?

Brand assimilation in link campaigns: building client trust

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The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Industry/niche.

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Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

New York’s happiest B2B database marketer

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Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising. We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. It’s out of date. It’s incomplete. Let me explain.

Do you use your website search to help your SEO?

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The post Do you use your website search to help your SEO? I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. One of the richest and easiest sources of data is website search. Like this post?

The best automagical Twitter following tools for your business

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Conversation threads help group related Tweets. Is there already an app that helps you follow folks that you can bulk and batch upload? Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. ManageFlitter.

6 case studies show Big Data is helping decision making

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Here are 6 case studies that show how Big Data is helping companies make better decisions. It, of course, could also give studios additional insights to help inform go/no-go decisions on everything from the breadth of distribution to whether it made sense to invest additional marketing muscle to push a movie over the public’s awareness tipping point. Photo credit: Kevin Krejci.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

What is Social Media Marketing?

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engagement (have you been helped), and outreach (have you heard of us over here?). For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. There are a lot of terms and many of them merge together and most of them are very complimentary. Like this post?

Enterprise gamification is a spoon full of sugar

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“Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. It’s torture. AMPer ? Like this post?

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The challenge of authenticity

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In the article, Grant showed that the most successful people were able to be both helpful and authentic. But it almost always happened when they started by being helpful first, and slowly revealed their authentic selves. They need to start by being helpful on and in audience language and only reveal the unique details of the brand when the audience is ready. Like this post?

Search Engine Marketing is Legion

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Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. How do I suddenly know all of this? Like this post? Sign up for our emails here.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Google Search is more Rain Man than Beautiful Mind

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But, when there are many of SEO experts like me helping people like you so there’s plenty of premasticated content that already meets Google as far past halfway as possible — at least further than anyone else, if possible. These explicit signifiers can help Google quite a lot sort out both who you are and your intent. Google Search has a lot of eccentricities. Yeah no.

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