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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Tools that help monitor and measure social traffic

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Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Getting lithe with a little help from my FitBit friends

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The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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I’m an influencer, pay me more!

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Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Lucky for me, a major focus of our time together was influencer marketing. Is it earned or paid media?

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

How to implement a Video 1st content marketing strategy that drives action

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Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Why don’t more marketers use keyword research?

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When Joan finds the most valuable next action (optimizing existing content or creating new), she needs to understand what products or services the information need relates to and how to help the persona take the logical next step toward purchase of that product or service. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Like this post?

Lead generating machine: is your website actively helping your business grow?

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If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

Earned media influencer outreach is alive and well

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That will be SUPER helpful.” We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Including videos, photos, and logos. Safety first! Feel free to share.

10 essentials missing from your business website

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The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Responsive Web Design.

My PocketCHIP is a portable Linux box

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And, for only $49, this is an amazingly powerful little machine that will, I suppose, over time, evolve from it’s current position in my life as Linux novelty nostalgia into becoming something that could really help me out in the field. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Then I saw that a company called Next Thing Co. Neither C.H.I.P.

Add For Immediate Release to your podcast queue

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Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included.

5 New B2B Sales and Marketing Strategies

helps generate qualified leads, but moves customers through the buyer stages. marketing and sales leaders will help generate high-quality leads and maximize. come in from sales – without the help of marketing – close at a rate of 1.5%”. 4. We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2.

6 studies show why Facebook organic reach is declining so quickly

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Do these studies help explain why? 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? Like this post?

Why email marketing still matters–and how to make it work

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veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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The challenge of authenticity

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In the article, Grant showed that the most successful people were able to be both helpful and authentic. But it almost always happened when they started by being helpful first, and slowly revealed their authentic selves. They need to start by being helpful on and in audience language and only reveal the unique details of the brand when the audience is ready. Like this post?

Why SEO is just the start for digital marketing

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So let’s talk about how your website can help turn the attention your SEO is earning you into clients. Facts will help. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Customers pay the bills. And did “J.

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Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Make the most of your social media fans

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learned about the capability a few months ago, when Stirista’s CEO Ajay Gupta brought me in for some consulting help. To Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. Market research.

10 secrets to research the best SEO keywords

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Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. This will help you assess which keyword phrases are searched most. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche.

Why 9Round should be using SOCi for social media management

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SOCi has this tool called the Design Hub which is a WYSIWYG design tool that can help each location’s social media manager design their Twitter and Facebook pages in a brand-consistent and professional way outside of just distributing guidelines via email or in a PDF or book. OK, this may well be my weirdest post ever, so bear with me. And, as a gym, they’re taking over.

Personalized content for more effective content marketing

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Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? the “what”.

Marketers need to play a stronger sales enablement role on LinkedIn

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They can help build familiarity between salespeople and their customers. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development.

Social media, echo chambers, and the decline of discourse

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The decline of mainstream media that social channels have helped perpetuate worsens the problem. When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware.

Build a page and profile for absolutely everything

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want to argue that it’s better to find ways to allow each and every shop to have both their own voice, but also the voice of their owners (with as much help from corporate as possible.). Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. Right? Like this post?

Influencer marketing should not be about collecting influencers

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have also been blogging in some form or another since 1999 and am a solid Q-list Internet Celebrity with my 79 Klout and that helps a lot with relating to other bloggers, even blogger outside of my “vertical,” “demographic,” “topic,” etc.  If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” Help you look good in your job. Get the help you need. and “What’s in it for me?” 

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Why big data and content marketing go together

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Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. Too many marketers are treating content marketing as a popularity contest.

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Brand assimilation in link campaigns: building client trust

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The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Industry/niche.

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Act casual, and write your website content

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The Hotjar plugin also records a video of a person’s visit, and helps you adjust the writing on your pages so that meaningful connections are made with content. Knowing where your visitors click helps you adjust your website content for maximum impact and to drive more online conversions. Do things get awkward when people visit your website? Time to make a switch in tone or voice.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.