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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. Does this help explain digital transformation to you? Does your business need help with a digital transformation roadmap ? 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). DATA: Turn data into assets that prove results in real time. Need some examples?

What am I supposed to do with all this data?

Biznology

Pick two to three key insights from each data source that help you answer important business questions. A few examples: Buyer profiles—What keeps my customers up at night? What types of assets or content helps with this? A/B testing results—What types of messaging or design do customers respond to? Are you a marketer? Yeah—me too. So how do you sift through the noise? Tough to do!

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Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Visuals can help with your branding, help you stand out, get recognized, and be remembered. Using chatbots is a slippery slope, but can definitely help increase the speed of engagement and allows for real-time engagement. Content marketing getting better.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Now, Talking About Our LinkedIn Community… If you like this content, then request to join my LinkedIn community , Get Help with Linked Strategies , where 600+ sales and marketing leaders are challenging common approaches – and exchanging new ways to connect and engage with IT buyers on LinkedIn. Click here to join the Get Help with Linked Strategies Group. Like this post?

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia, we think the modern marketing wave is about to break in Asia, and we’re here to help clients surf it for competitive advantage. At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing.  It’s a great time to be in B2B in Asia. One is cost.

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Design thinking

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Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Batten Briefings 2015). Roger Martin , author of the  Design of Business. Like this post?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

New Year’s resolutions for digital marketers

Biznology

How can you help your customer feel better at every step? Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Adopt a test and learn mindset. Do you know how the most successful marketers continually win online? They focus on testing. Everything. Constantly. Why’s that? We did.

5 tips to help you make business decisions that get results

Biznology

This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business. Know everything about your business. Relax.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Multiple studies have included questions to determine why buyers rely on social media in general, LinkedIn especially, to help them find solutions to problems and make buying decisions. Think about it: let’s say you’re in the US and you need a consultant to help you determine why your employee churn is so high and to fix the leak. An inaccurate profile. It just doesn’t seem important.

Are LinkedIn Groups experiencing a crisis?

Biznology

Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects. Actively posting and commenting in your groups helps you gain visibility you would not otherwise have inside the group. What happened to LinkedIn groups? Unmoderated groups morphed into spammy blog feeds with real discussions being buried. Follow the group’s rules.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

7 key roles in digital marketing

Biznology

But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. Content strategists don’t just help you create better content, they help you create less of it.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? Website speed has long been recognized as a important factor that impacts search engine rankings.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Campaign Questions.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. He is currently a Distinguished Technical Marketer for IBM, building big data analytics systems to help marketers plan, publish and improve content for their target audiences. Don’t worry. Integrating them isn’t rocket surgery.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Gaining an edge over competitors with a knowledge base

Biznology

Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member. Types of knowledge base software solutions. Easy implementation and setup process. Like this post?

Socialize your videos for business development

Biznology

Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. If you’ve got something to say that buyers will value, something that will help engage them in your selling process, just say it with a video. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Thought leader interviews.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

On Fernando Leon ’s profile (the VP of Business Development for Single Point of Contact), you’ll learn how he helped Shorenstein Realty , the largest, oldest, most respected real estate management firm that was spending upwards of $750,000 on their IT infrastructure, cut IT OPEx by 43%. Now, Jonathan is renting so I’m sure his landlord would have something to say about it.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor. What motivational offers will be most effective? I am fond of this approach to B2B marketing, especially in the account-based marketing context, because it helps us get focused and reduces what you might call random acts of marketing communication. Voila! And so on.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Help your customers understand how critical their role is, and they will continue to join in the narrative. 3. It puts faces and voices to your brand and helps you get your story out there. Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? We hear a lot about customer engagement and outreach these days. Share your story.

Modeling B2B video content on micro-learning

Biznology

If you subscribe to the idea that your video content for marketing exists to help buyers learn, give them some micro-learning. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? It’s said to be a “learner-centered” approach. Micro-learning course design.

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What content to blog for Google search success

Biznology

If you’re still lacking ideas or your confidence is still shot, I would be happy to help you out with ideas or even help you out putting together some blog posts to get you started. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple.

Content marketing data: It’s not geeky and it’s not boring

Biznology

Or worse: insurance actuaries helpfully calculating the odds of our death. But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Data gets a bad rap. In other words, all day.). Like this post?

Earned media influencer marketing demands your awesome

Biznology

And, for those of you who are writing big checks for paid media mentions and review, a huge helping of love, respect, and appreciation in addition to actually offering an amazing product, will benefit your outreaches further than you can ever imaging. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Trust me.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.  She and Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3. Like this post?

10 essentials missing from your business website

Biznology

The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Responsive Web Design.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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What can Donald Trump teach us about market research?

Biznology

We can also listen to people talking about these issues unprompted in social media, which can help remove some of the question bias. Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty.

10 Reasons why branding is even more important for start-ups

Biznology

Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look? How Does Branding Help Engage Customers ? Entrepreneurs are generally obsessed with a new product idea.

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How to effectively integrate video content onto your website

Biznology

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. Working with other channels helps find and attract new audiences. Start a vlog. Link to other videos.

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Brand assimilation in link campaigns: building client trust

Biznology

The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Industry/niche.

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My Best Biznology Blog Posts of 2016

Biznology

Help Google help you optimize your content for search. Everyone’s doing clip shows this late into the year. My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. It, of course, could also give studios additional insights to help inform go/no-go decisions on everything from the breadth of distribution to whether it made sense to invest additional marketing muscle to push a movie over the public’s awareness tipping point. Photo credit: Kevin Krejci.