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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Tools that help monitor and measure social traffic

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Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Getting lithe with a little help from my FitBit friends

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The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Campaign Questions.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Why don’t more marketers use keyword research?

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When Joan finds the most valuable next action (optimizing existing content or creating new), she needs to understand what products or services the information need relates to and how to help the persona take the logical next step toward purchase of that product or service. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Like this post?

How even social media & social selling experts are getting LinkedIn wrong – Part 2

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started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. Very quickly about me: I help [my target audience] achieve [their goal] by providing [my product or service]. You will be proud of the way you look on LinkedIn.

CMOs fail to go beyond brand awareness on LinkedIn

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He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities.

Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

How to implement a Video 1st content marketing strategy that drives action

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Business video communications can play a significant role to help you achieve your objectives. Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Forget about video! Take Like this post?

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7 tips for effective press releases

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Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. We hope that our seven tips for effective press releases has been a help to you. These helpful hints will ensure that you are writing your way to a successful press release for your company. Keep your release simple. Follow up quickly. Summary.

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I’m an influencer, pay me more!

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Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Lucky for me, a major focus of our time together was influencer marketing. Is it earned or paid media?

Add For Immediate Release to your podcast queue

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Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included.

Brand assimilation in link campaigns: building client trust

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The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Industry/niche.

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Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Blockchain, or how everything will change

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It also helps to reduce or eliminate the roles of trusted centralized authorities. Blockchain will help us to make this transition much more efficient, cost effective, and of course, faster and more reliable and transparent than ever. Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption.

Lead generating machine: is your website actively helping your business grow?

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If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

Earned media influencer outreach is alive and well

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That will be SUPER helpful.” We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Including videos, photos, and logos. Safety first! Feel free to share.

6 case studies show Big Data is helping decision making

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Here are 6 case studies that show how Big Data is helping companies make better decisions. It, of course, could also give studios additional insights to help inform go/no-go decisions on everything from the breadth of distribution to whether it made sense to invest additional marketing muscle to push a movie over the public’s awareness tipping point. Photo credit: Kevin Krejci.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

10 secrets to research the best SEO keywords

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Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. This will help you assess which keyword phrases are searched most. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche.

Build a page and profile for absolutely everything

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want to argue that it’s better to find ways to allow each and every shop to have both their own voice, but also the voice of their owners (with as much help from corporate as possible.). Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. Right? Like this post?

Why SEO is just the start for digital marketing

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So let’s talk about how your website can help turn the attention your SEO is earning you into clients. Facts will help. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Customers pay the bills. And did “J.

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What is Social Media Marketing?

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engagement (have you been helped), and outreach (have you heard of us over here?). For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. There are a lot of terms and many of them merge together and most of them are very complimentary. Like this post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Personalized content for more effective content marketing

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Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Why email marketing still matters–and how to make it work

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veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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Search Engine Marketing is Legion

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Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. How do I suddenly know all of this? Like this post? Sign up for our emails here.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Why 9Round should be using SOCi for social media management

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SOCi has this tool called the Design Hub which is a WYSIWYG design tool that can help each location’s social media manager design their Twitter and Facebook pages in a brand-consistent and professional way outside of just distributing guidelines via email or in a PDF or book. OK, this may well be my weirdest post ever, so bear with me. And, as a gym, they’re taking over.

6 studies show why Facebook organic reach is declining so quickly

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Do these studies help explain why? 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? Like this post?

The challenge of authenticity

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In the article, Grant showed that the most successful people were able to be both helpful and authentic. But it almost always happened when they started by being helpful first, and slowly revealed their authentic selves. They need to start by being helpful on and in audience language and only reveal the unique details of the brand when the audience is ready. Like this post?

Are your marketing personas your sales market segments?

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Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Marketing is supposed to lead to sales, right? That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. How would that work? Like this post?

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

How to select the perfect B2B data vendor

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Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. This list will help you ask the right questions of vendor candidates, to make sure they can meet your needs.

Search success hinges on site speed

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Even Google wants to help you. These are some of the questions you really need to answer; and, if you don’t know what I am on about at all, you need to stop writing carefully-optimized copy and find a fat guy with a beard and ask him to help you optimize your backend, if you will. If you’re not Kim Kardashian or Kanye West there are very few people searching for your name.

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Promotional products: making them effective branding tools for your business

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They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix. This will help them remember your company when it comes time to buy your products or services. Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding.

Your competitors are doing SEO

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In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. So, too, is your corporate, resource, journalistic, or ecommerce website.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.