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| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JANUARY 11, 2010  How marketers can help prevent lost sales. ’ The BANT questions are the ones that should be asked by sales, not marketing; however, this scoring approach helps ensure that leads are passed along to sales before it’s too late. Thanks to Trish and Linda for bringing up this critical issue, helping us think more about how marketing can help prevent lost sales. On one hand, I think sales should do it all. | B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. The reason I was not surprised is that she and her team did EVERYTHING according to best practices (which I passionately advocate) and they used excellent resources to help them: Marketing automation from Eloqua. Help aligning content offerings to the buy cycle from Sirius Decisions. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Games. | | | | | |
| B2BMARKETINGSMARTS DECEMBER 8, 2010  4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. Saying that the CEO (or whoever) has already approved it helps reduce the over-analysis that is typical when reviewing marketing materials. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. Programs that should take a few weeks often take months. Here are his four great suggestions: 1. | B2BMARKETINGSMARTS APRIL 20, 2010  My 5 favorite B2B marketing numbers. So, it makes sense to share my 5 favorite numbers to help other marketers experience the confidence and the joy that numbers bring to the strategic process. Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. | B2BMARKETINGSMARTS SEPTEMBER 13, 2011 Help your B2B marketing prospects get the message. Help your B2B marketing prospects get the message. My colleague and white paper writer extraordinaire Jonathan Kantor, the White Paper Pundit, is now sending out a newsletter called “Short Attention Span Marketing Tips.&# His September issue makes it very clear why he picked the name. suggest that all B2B marketers take note. He explains, “In today’s ‘sound-bite’ world, it’s getting harder to [.] is a post from: B2BMarketingSmarts. | B2BMARKETINGSMARTS OCTOBER 13, 2010  Today’s 3 Biggest B2B Marketing Success Barriers are Human The vital job of the head of the B2B company — regardless of size — is to think strategically, have a vision for the future and help guide the company toward it. As you can see, this blog is focused on B2B marketing best practices – the techniques and tactics that have been tested and proven to generate greater business marketing results and success. Barrier #1: CEO. | | | | | | | |
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B2BMARKETINGSMARTS | MONDAY, AUGUST 20, 2012 One practice helps achieve the three “Rs” in B2B marketing.
One practice helps achieve the three “Rs” in B2B marketing. I woke up this morning thinking about the “three Rs” Many of my readers may remember them: Reading, Writing, Arithmetic. was thinking how strange it is that a term related to education should be so grammatically incorrect. But hey, even education has to have its jingles if it wants to sell the product. Then, [.] is a post from: B2BMarketingSmarts. B2B Marketing Best Practices B2B Marketing Research B2B Marketing Marketing Best Practices Targeted Marketing MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011  For B2B marketing success in 2011 — start with the data.
CRM solutions are designed to help with customer retention, cross-selling, and upselling individual customers. Salesforce Automation (SFA), Customer Relationship Management (CRM), and Point of Sale (POS) are all software solutions created to specifically track interactions and transactions with individual prospects and customers. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. But that’s not considered a best practice. It flags opportunities to sell more and trends showing that a customer could be lost. MORE >> -
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 19, 2011 3 simple technologies B2B marketers can love.
But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. Has the day come when technology can replace the B2B marketer? think not. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.&# Technically, it “simulates human vision during the first 5 [.] 3 simple technologies B2B marketers can love. is a post from: B2BMarketingSmarts. B2B Marketing Automation B2B Marketing Best Practices B2B Marketing Landing Pages Offers QR Codes Technology Trade Shows MORE >> -
B2BMARKETINGSMARTS | TUESDAY, MARCH 16, 2010  Does your Website fail to deliver these 3 basics?
Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. Her firm specializes in helping e-commerce companies maximize online sales. In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design. The rules (that is — what should be on the page and where) are the ones I learned from Amy Africa of EightbyEight. The rules are built on the results of this research. Website is important. MORE >> -
B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 29, 2009 A B2B marketing message angle that could close sales.
get excited about the products and services I’m asked to help market, but underneath it all, I’m making similar buying arguments for every one of them. In an earlier post, I talked about what motivates business buyers to buy. listed the typical human wants and needs that drive all decisions, including those in the B2B world. The problem is, whether I’m writing copy for collaboration software or safety gear or outsourced IT or leadership training, the benefits I present are all in the same categories. 2. To save money. 3. To save time. 4. To avoid effort. MORE >>
- B2B marketers shouldn’t forget the human touch. B2BMARKETINGSMARTS | MONDAY, MAY 16, 2011
- Inbound and Outbound B2B Marketers Have the Same Challenge B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- How B2B marketers can be winners at the game of tag. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 17, 2010
- B2B marketing lead generation dilemma: do it now or do it right. B2BMARKETINGSMARTS | THURSDAY, DECEMBER 15, 2011
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- B2B marketing’s one-stop manual of content best practices. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 25, 2011
- Why B2B marketers should know when lead relationships start. B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
- Two simple B2B marketing ideas I wish I’d thought of. B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 22, 2009
- Assorted B2B marketing tips, I know they’ll help. B2BMARKETINGSMARTS | MONDAY, DECEMBER 19, 2011
- B2B Nurturing: It Isn’t Just for Leads Anymore B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 14, 2010
- How often to send B2B lead acquisition efforts? Find your Uncle Harry. B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
- B2B marketing: How B2B marketers can maximize open rates. B2BMARKETINGSMARTS | TUESDAY, AUGUST 14, 2012
- B2B marketing content — 4 important rules. B2BMARKETINGSMARTS | MONDAY, MAY 9, 2011
- Are B2B marketers offering too much stuff and not enough information? B2BMARKETINGSMARTS | MONDAY, NOVEMBER 30, 2009
- How B2B marketers can help overcome the “no budget” excuse B2BMARKETINGSMARTS | WEDNESDAY, MARCH 3, 2010
- Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap B2BMARKETINGSMARTS | TUESDAY, JUNE 14, 2011
- Making B2B marketing personalization personal B2BMARKETINGSMARTS | WEDNESDAY, MAY 19, 2010
- Two more ways to keep the camels out of B2B marketing. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 27, 2010
- Conduct B2B marketing research in 15 minutes or less. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 23, 2010
- Two cool (and useful) services for B2B marketers B2BMARKETINGSMARTS | THURSDAY, JANUARY 13, 2011
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- Do today’s B2B marketing messages need to change? B2BMARKETINGSMARTS | WEDNESDAY, MARCH 23, 2011
- When being pretty does not help you stand out in a crowd. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 21, 2009
- The best tips from B2BMarketingSmarts — so far. B2BMARKETINGSMARTS | TUESDAY, NOVEMBER 17, 2009
- Are your sales people being naughty or nice? B2BMARKETINGSMARTS | MONDAY, DECEMBER 21, 2009
- When using comparison charts hurts sales. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 27, 2009
- Is anything missing from your online B2B brand? B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009
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