Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
This can pose a real problem for your brand when, unknowingly, you repin and help spread links that aren’t legitimate. You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Viral Traffic = High Bounce Rates. There’s the Copyright Issue.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
Some options take a great deal of time; others, little more than a few clicks. I’ve included some thoughts at the end to help you determine how much effort is right for you. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content.
25 Awesome Twitter Tips
MAY 10, 2012
Here are 25 ideas to help you get the most out of your B2B Twitter presence! Knowing why you’re on Twitter will help you establish an actionable plan for meeting those goals. Provide interesting content: Post information your audience will find helpful, from statistics to news to stories. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Here are the questions that will help you zero in on program objectives and milestones: How big is your social marketing universe? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. Brand monitoring.
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Followerwonk is a Twitter networking tool that helps you identify other Twitter users with specific interests, sorted by how popular they are. Some marketing automation software packages can also help you track this and handle it for you. Look at your growth, accomplishments, and the milestones that helped set you along that way. Network More Efficiently with Followerwonk.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
It helps organize information and sets expectations with the reader. The business audience needs to manage perceived risk later in the buying cycle, and you can help them do that by providing case studies and statistics. How can we help you Make Good Media? The business buyer is in a position of high accountability for purchases, and often has multiple “buyers” to persuade.
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
This particular tool allows your videos to appear more frequently in certain search results, helping to grow your contents viewership even further. Doing so will help to improve your click through rate and increase engagement with your Profile, but there really isn’t a substitute for good old fashioned hard work. YouTube. Socialising on YouTube is always a win-win situation. Facebook.
Follow The Money To The CMO
SEPTEMBER 19, 2012
The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. Even if you have deep technology skills on your team, you need the support and help of your CIO. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. So began the gold rush….
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
Here are seven steps to help you keep your cool and respond to negative blog posts or comments so that you, the reviewer, and your audience all win. If you start the process of responding to negative reviews online with a determination to express appreciation, it will help shape your response into a brand builder for you. How can we help you Make Good Media? Or Does It? 5.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Take the time to write the process down, it becomes very helpful for resource allocation. 6. If you need help, you know how to find me. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. How old is it?
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Here are three tips to help you connect more deeply with buyers. Finally, awards are a great tool to help buyers feel good about your product and company. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Have a Voice. Show the Value.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
If need be, take a minute and check it out, you’re bound to learn more to help you with your decision. Simply more information to help the decision making process. 6. How can we help you Make Good Media? and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Right?
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
There are numerous articles and tips out there to help you. In this post, I will try to break it all down to help you get started with a step-by-step approach. Step 1: Help them see the new reality. How can we help you Make Good Media? After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone!
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
And due to that, I find that I am spending as much time with my clients helping them organize themselves operationally for blogging as I do editorially. What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so. How can we help you Make Good Media? Sign up.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. How can we help you Make Good Media? Or Does It? 5.
3 Landing Page Conversion Roadblocks And How To Get Around Them.
NOVEMBER 1, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz. Or Does It? 5.
B2B Marketing Trends for 2016
While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
Let your customer be the hero – tell stories about customer successes, and how they were able to solve real-life problems with your help. Build brand awareness with a powerful, memorable story that helps people connect with your company’s culture. … and how to tell them. Nike’s “Make It Count” campaign has Nike wearers sharing significant experiences through Twitter with the hashtag #makeitcount, helping to further build Nike’s brand and spread its story. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Your company.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. Your content should help you become discovered by being a trustworthy source that continually provides information the audience wants and needs. In B2B social media, the best results come with great content. Don’t be a bore.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
In regulated industries such as food and pharmaceutical, could a mobile app help streamline regulatory compliance or avoid non-compliance for processes such as commissioning and qualification, hazmat handling, etc.? How can we help you Make Good Media? reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Thanks!
Evangelizing a Content Marketing Program
how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
There is a direct correlation between structuring your marketing department in a way that enables you to systematically create targeted helpful, useful content on an ongoing basis and influencing your buyers in a way that generates demand for your products and services. Our purpose at Make Good Media is to help you accomplish that goal. How can we help you Make Good Media?