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Is Pinterest Pointless for B2B Firms?

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This can pose a real problem for your brand when, unknowingly, you repin and help spread links that aren’t legitimate. You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Viral Traffic = High Bounce Rates. There’s the Copyright Issue.

25 Awesome Twitter Tips

B2Bbloggers

Here are 25 ideas to help you get the most out of your B2B Twitter presence! Knowing why you’re on Twitter will help you establish an actionable plan for meeting those goals. Provide interesting content: Post information your audience will find helpful, from statistics to news to stories. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.

10 Ways To Put Old Blog Posts To Good Use

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Some options take a great deal of time; others, little more than a few clicks. I’ve included some thoughts at the end to help you determine how much effort is right for you. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content.

25 Awesome B2B Blogging Tips

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Do research on your target audience, either on your own or with the help of an Internet marketing company. This not only builds your credibility but also can help your search engine rankings and exposure. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Overall Guidelines. To boost SEO?

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Its intent is to help you reach your customers on a human level. Do any of your products have the ability to help them achieve that? How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaRight?

Follow The Money To The CMO

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The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. Even if you have deep technology skills on your team, you need the support and help of your CIO.  How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush….

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7 Steps For Dealing With Negative Blog Reviews And Comments.

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Here are seven steps to help you keep your cool and respond to negative blog posts or comments so that you, the reviewer, and your audience all win. If you start the process of responding to negative reviews online with a determination to express appreciation, it will help shape your response into a brand builder for you. How can we help you Make Good Media? Or Does It? 5.

How To Market Internet Videos On Social Media Platforms

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This particular tool allows your videos to appear more frequently in certain search results, helping to grow your contents viewership even further. Doing so will help to improve your click through rate and increase engagement with your Profile, but there really isn’t a substitute for good old fashioned hard work. YouTube. Socialising on YouTube is always a win-win situation. Facebook.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

6 Tips for Understanding the B2B Business Decision-Making Process.

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It helps organize information and sets expectations with the reader. The business audience needs to manage perceived risk later in the buying cycle, and you can help them do that by providing case studies and statistics. How can we help you Make Good Media? The business buyer is in a position of high accountability for purchases, and often has multiple “buyers” to persuade.

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaIn order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?

7 Factors To Consider Before You Follow Someone On Twitter

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If need be, take a minute and check it out, you’re bound to learn more to help you with your decision. Simply more information to help the decision making process. 6. How can we help you Make Good Media? and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Right?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThink Mobile. survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Agree?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

It’s about creating content people want to consume that is helpful in solving a real problem for them and their company. How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaEnjoy the read. Sign up.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaBut at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. clicks down. Or Does It? 5.

10 Questions Your Content Marketing Operations Must Answer

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Take the time to write the process down, it becomes very helpful for resource allocation. 6. If you need help, you know how to find me. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. How old is it?

3 Landing Page Conversion Roadblocks And How To Get Around Them.

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz. Or Does It? 5.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

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Here are three tips to help you connect more deeply with buyers. Finally, awards are a great tool to help buyers feel good about your product and company. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Have a Voice. Show the Value.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaWe’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Put customers at the center of every decision. Be accountable.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaDo we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles.

7 Social Media And Content Marketing Articles You May Have Missed

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And due to that, I find that I am spending as much time with my clients helping them organize themselves operationally for blogging as I do editorially. What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so.  How can we help you Make Good Media? Sign up.

Metrics That Matter in B2B Marketing [#B2Bchat]

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How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThat has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

There is a direct correlation between  structuring your marketing department in a way that enables you to systematically create targeted helpful, useful content on an ongoing basis  and  influencing your buyers in a way that generates demand for your products and services. Our purpose at Make Good Media is to help you accomplish that goal.   How can we help you Make Good Media?

Three Views On The Future Of The CMO

B2Bbloggers

You need to look through the technology lens and find all the ways it can help you. 2. How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaIt’s just there, in everything they do. Sign up.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

There are numerous articles and tips out there to help you. In this post, I will try to break it all down to help you get started with a step-by-step approach. Step 1: Help them see the new reality. How can we help you Make Good Media? After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone!

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

Always being in touch with the current situation may help b2b marketers stay ahead of the game. Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others – not so much… The way content is created today is changing rapidly with a variety of mediums coming together to form a new model for data-driven businesses that are destined for success. The new model is that of a data driven business, with the 5 main principles below: Make data available.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaWhat advice do marketers have when it comes to producing, promoting, and following up on webinars? Here is what the experts had to say: Q. If a rep.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

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By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. How can we help you Make Good Media? Or Does It? 5.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaFrom competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. 50 Ways To Make 2011 Rock 2.

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Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Let your customer be the hero – tell stories about customer successes, and how they were able to solve real-life problems with your help. Build brand awareness with a powerful, memorable story that helps people connect with your company’s culture. … and how to tell them. Nike’s “Make It Count” campaign has Nike wearers sharing significant experiences through Twitter with the hashtag #makeitcount, helping to further build Nike’s brand and spread its story. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Your company.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

In regulated industries such as food and pharmaceutical, could a mobile app help streamline regulatory compliance or avoid non-compliance for processes such as commissioning and qualification, hazmat handling, etc.? How can we help you Make Good Media? reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Thanks!

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

Any extra steps that you can take to show that you care will help differentiate you in a positive way. About The B2Bblogger: Paul Rudo helps small businesses attract local customers within their community. Author: Paul Rudo | Website | Twitter Paul Rudo helps small businesses attract local customers within their community. How can we help you Make Good Media?

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

In this new arena it is helpful to think of a marketing professional as a curator of an exhibit intended to be shared with the world. For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. The “Pintential”. The Social Scoop. Who’s in the Pin?

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5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. Your content should help you become discovered by being a trustworthy source that continually provides information the audience wants and needs. In B2B social media, the best results come with great content. Don’t be a bore.

How Simple Is Your Strategy?

B2Bbloggers

How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaAugust 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. How simple is your strategy? It should.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Effective B2B social media marketers are masters of time management In the world of B2B social media, busy B2B marcom professionals must make every minute count.  It helps if you think of time in smaller chunks. How can we help you Make Good Media? Or Does It? 5.