Marketing Tips Marketing Tools Social Marketing blogging as a new business tactic blogging helps create new business leads hubspot michael gass thought leadershipBlogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. Following are some highlights from a post from my social media mentor, Michael Gass. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your co m pany. 2011 HubSpot ROI Study.

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. See my December 8 post for details.) Influitive tackles the control issue head on. It applies game-based motivational methods to company advocates.